Dong Ran paid all his attention to Lin Xueyan, didn't notice Lu Xiangqi's abnormal expression, and continued to ask seriously: "Then for this, I don't know what solution Mr. Lin has?" ”

Lin Xueyan's old face turned red, if there was a solution, would he still face such an embarrassing situation?

The board of directors of Kodak has also raised heated discussions on this issue more than once, but the final result is only to blame the lack of development of domestic mass consumption.

But I heard Dong Ran say slowly: "I have some ways to deal with this, Mr. Lin doesn't mind, you can take a look, but you have to sign a confidentiality agreement first, after all, this plan is very important......"

When Lin Xueyan heard this, his first reaction was that he had heard it wrong, and looked at Dong Ran in disbelief: "Mr. Dong, you just said that you have a solution?" ”

Lin Xueyan, who has always been known for his steady actions, doesn't know how many times he has lost his temper today.

Lu Xiangqi's expression was abrupt, according to her conjecture, Dong Ran should do his best to make Lin Xueyan adopt his plan even if he did not hesitate to make concessions in the negotiations, why did he put the plan forward as his own bargaining chips now? Does this really work?

Dong Ran smiled slightly, as long as the timing is right and the requirements are required, they can also be converted into chips.

Lin Xueyan was slightly stunned, he didn't expect that these local enterprises still had such a rigorous business sense as "confidentiality agreement", and he couldn't help but look forward to it a little more, and signed the confidentiality agreement without hesitation and took over the plan solemnly.

Dong Ran handed Lin Xueyan a copy, and then handed Lu Xiangqi a copy.

Only then did Lu Xiangqi remember that she had not even seen this plan before the negotiation.

When did you become so careless? Such an important plan is not even required to be seen? Or did he unconsciously have a blind trust in Dong Ran?

Shaking her head, Lu Xiangqi tried her best to put these strange thoughts behind her, focusing on the plan, and there was a faint expectation in her heart, Dong Ran's amazing idea was not the first time that she was surprised.

But this time, her face was a little ugly.

Because the scheme of this plan is very strange, it is a little ugly to say, and even a little more absurd to describe it.

She finally couldn't sit still anymore and looked at Dong Ran with questioning.

Dong Ran was unmoved, and still smiled at her.

In fact, the content of this plan is very simple, that is, to spread public opinion and guide public opinion.

The idea of this plan came from a well-known case of public opinion marketing twenty years later, that is, the success of the iPhone and iPhone.

Twenty years later, the smartphone market is full of Apple and Android, but is the Apple phone really better than most mobile phones? Is iOS really better than Android?

No, it's like the words that Apple President Steve Jobs will always remember after losing to Microsoft President Bill Gates: Jobs, you don't understand, it doesn't matter.

Even if Jobs was disdainful of Bill Gates's methods before, he had to admit that he lost, even if Apple was better than Microsoft in everything, but he lost to Bill Gates's marketing concept.

So he chose to cooperate with Bill Gates, borrowing from Bill Gates's new marketing method, and Apple has risen since then.

Yes. It is not Apple's mobile phone that has created miracles, but the most advanced network marketing method created by Jobs with Gates' thinking model.

The process of the development of public opinion is imperceptible, and the process of the development of public opinion is like this.

At first, it may have been just a few people who were either bored or well-intentioned to joke in some forum, saying that Apple was expensive and that those who could afford it were the rich.

Then online marketers all over the country continue to tout Apple's mobile phone, but the core of their speech is not the quality of Apple, but the seemingly high price that is actually just on the horizontal line to arouse people's vanity.

Vanity is a delicate thing that no one wants to admit, but it does exist.

The three of them become tigers, and people are not only in China, but people all over the world have this kind of mentality. After consumers who don't know what to say see it, they will unconsciously follow their speeches, and over time, there will be occasional objections, which will be drowned out in the eyes of the public.

And then, Apple became an arcade machine for everyone, so he was out of the hallmark of public opinion?

No, it doesn't.

Maybe more people don't have this vanity, but people around them are using it, as if buying an Apple mobile phone is a basic matter of course, and if you can't afford it, you will be looked down upon.

And Apple itself does have excellent mobile phone quality, even if the price is higher than the average standard of domestic mass consumers, but just like talking about business, a good car is the basic façade, Apple has also become the so-called façade in the eyes of most ordinary people.

As a result, Apple's public opinion tactics were completely successful and captured the entire smartphone market.

Dong Ran has a disdain for taking advantage of people's vanity, but he has to admit that this planned marketing plan is the best and most amazing breakthrough today.

He firmly believes that it is not only vanity that can mobilize the enthusiasm of consumers. In everyone's heart, there is probably an instinctive yearning for beautiful things, and the advantage of digital cameras lies in art and the charm of photography.

Just as people are unconsciously attracted to a pleasant landscape, boys like to take pictures of landscapes, and girls like to take selfies.

The core of Dong Ran's plan is to change vanity to this pursuit of beautiful things.

If Jobs and Bill Gates can do it, why can't he? This sentence, he didn't just say it to be handsome in front of Xu Shanshan and Sun Ying.

Unlike Lu Xiangqi, Lin Xueyan started a fierce battle between heaven and man in his heart at this moment.

By awakening people's yearning for beautiful things, to open up the consumer market? Such a title, Lin Xueyan's first impression is that it is on paper, with empty dreams, but no sense of reality.

Lin Xueyan was even wondering, did he think a little highly of Dong Ran, is it really young and vigorous that people are easy to enter their own thinking?

But when he was patient and saw the specific implementation plan, the cold sweat behind his back immediately fell.

If the core of this plan is fantasy, then the implementation plan of the plan is to realize this fantasy through newspapers and media, famous articles, street discussions, and all calculations that are within the reach of reality.

Bombardment of public opinion? This brand-new concept immediately made Lin Xueyan tremble, and there seemed to be a bright window paper in his heart, which was suddenly pierced.

He began to doubt his own judgment, because he doubted that the plan was indeed likely to succeed.

But he couldn't agree to it immediately, because the money and connections needed for this sub-plan were too huge, and if it failed, it would be a complete loss.

Lin Xueyan finally understood why Dong Ran proposed to let Kodak bear the funds, this young man, his calculations are really accurate!

How did he know that Dong Ran never thought that the plan would fail, and the reason why Kodak was asked to bear the funds was because he really had no money......

So Lin Xueyan hesitated, the existence of this plan undoubtedly made him see the only hope for Kodak and even the digital camera industry to rise in the domestic market. But at the same time, the plan was so weird that he couldn't even predict the odds of success!

With such a huge investment, if it fails, he will have to resign and apologize, but once it succeeds, his status in Kodak and in the world's digital industry will also be raised to a terrible level......

Lin Xueyan realized that the young man in front of him had become the biggest crisis in his career in the past 30 years......

(This chapter is only a public opinion marketing model, and is not aimed at any company or product user.) ）