Chapter 37: The End of the Market Myth
As usual, it was a sunny lunch break, with a blue sea and blue sky, and a clear sky, if the weather could not be so sultry, Dong Ran felt that he could be in a better mood. Pen × fun × Pavilion www. biquge。 info
He sat in the flower bed by the playground with his math book under his buttocks, his face full of fascination as he watched the youthful-looking girls in white T-shirts, plaid pants, and school uniforms laughing and laughing, fiddling with the Casio QV-10 digital camera in his hand.
Looking closer, I could see that the corners of Dong Ran's mouth were slightly upturned, with a hint of ill-intentioned evil smile.
When he studied at Stanford University, Dong Ran majored in electrical engineering.
In a course on image processing technology, Dong Ran accidentally found that if he was wearing a light white outerwear with light translucency when taking photos, as long as he manually lowered the contrast and lowered the exposure rate, he could vaguely see the content inside the clothes......
The summer school uniform of No. 1 Middle School is cool and thin, and the visibility is even higher after the girls are slightly soaked with sweat. For a while, it was only cheap enough for Dong Ran to feast his eyes.
"What are you doing?" The familiar and cold sound was accompanied by a faint fragrant breeze.
Dong Ran was so frightened that his hands shook, and the digital camera suddenly slid to the ground.
The silver-white casual shirt can't hide the flawless curve of the body, the slender legs cover the brilliance of the black silk, and the cold and arrogant temperament will always bring people an untouchable amazement.
Seeing Lu Xiangqi's flawless face, Dong Ran's head immediately grew again: "I said Miss Lu, can you move a little before you appear every time, your heart will be killed if you are a little worse." ”
Since the last negotiation with Lu Xiangqi, Lu Xiangqi has been deliberately competing with herself, always embarrassing herself with some tricky and strange problems in the project. Dong Ran still can't figure out what he has offended Lu Xiangqi, it is worth letting this cold president go against the norm and catch himself when he is free.
"It's you who are too engrossed." Lu Xiangqi's voice was as emotionless as always, and she followed Dong Ran's gaze and saw that it was a Taiwanese silver gray digital camera that fell on the side of the flower bed, and subconsciously reached out to pick it up.
Dong Ran shouted again and again, and hurriedly reached out to grab it, but he was already a step too late.
"What about Casio?" Lu Xiangqi picked up the silver-gray body, turned the camera sideways, and a photo of a girl on the screen who was almost half-naked instantly caught her eye.
Cold sweat immediately broke out on Dong Ran's forehead, and he cautiously looked at Lu Xiangqi's face: "This, you listen to my explanation......"
Lu Xiangqi's snow-white face was blue and red for a while, her expression was constantly changing, staring at Dong Ran for a long time, and finally spit out two words: "Perverted!" ”
was arrested, Dong Ran could only defend cheekily: "It is everyone's nature to appreciate beautiful things!" Just like a girl will appreciate a beautiful flower, why can't I appreciate other beautiful things? ”
Lu Xiangqi sneered and didn't speak, but there was a thick contempt in his eyes.
Rao is Dong Ran is thick-skinned, he can't make it up anymore, so he can only change the topic with a dry smile: "Let's get down to business, Mr. Lu, you are looking for me this time, and it is for the project?" ”
It's good that Dong Ran didn't mention this, but when he mentioned this, Lu Xiangqi was even more angry.
Since the last negotiation, after thinking about it, she didn't want to believe that the talent and talent in business in front of her, who was unlearned and unskilled, and who was free from arrogance and lust, and who were arrogant and lascivious, were far superior to herself.
Unwillingly, Lu Xiangqi deliberately picked out some extremely difficult problems from the project and used the name of work to test the school director. Who would have thought that Dong Ran would explain them all one by one, and sometimes the suggestions given would be far more than putting forward some plans that were more painstakingly studied countless times than those of the professional marketing teams under her.
At first, she still had the idea of taking the school Dong Ran's level, but now, she has unconsciously made it a habit to come to Dong Ran when she encounters unsolvable problems.
"Here, you can talk about it." Lu Xiangqi suppressed the complicated thoughts in her heart, put a stack of materials in front of Dong Ran, and pointed out one of them as white as jade, leaving Dong Ran with no room to refuse.
Dong Ran's brows immediately furrowed, last time it was about pricing retailers, but this time it was about promoting sales plans, dare Lu Xiangqi really put himself into an omnipotent all-rounder?
This kind of way seems to be more difficult to describe?
In terms of professional knowledge, Dong Ran does still have some shortcomings, but this does not mean that these problems can stump Dong Ran.
He has the information advantage that no one in this era has, and of course he also knows what schemes Kodak used in order to promote digital cameras in China, and which ones succeeded and which failed.
What Dong Ran has to do is just to screen and improve these plans according to local conditions.
"If you want to achieve a career, you really have to stand on the shoulders of giants!" Dong Ran laughed secretly, but when his eyes fell on the black and white words on the information, he had become meticulous.
Whenever at this time, Lu Xiangqi could see from Dong Ran's face that he was unprecedentedly serious, and the appearance of cumin immersed in everything made Lu Xiangqi really unable to connect him with the cynical gentleman in his impression.
"I have this camera in my hand - Casio QV10, what do you think of this camera?" Dong Ran took his eyes off the information, picked up the camera in his hand and shook it in front of Lu Xiangqi's eyes.
The screen has been turned off by Dong Ran, but Lu Xiangqi instinctively remembered the content of the photo, frowned slightly, but still replied to Dong Ran seriously: "In terms of configuration, 320-420 resolution, external flash, it is already the mainstream in digital cameras." In terms of price, it is the first time that the price of digital cameras has been democratized, creating a milestone significance......"
"You're right, this camera is perfect in every way." Dong Ran nodded in agreement, Lu Xiangqi can say all the advantages of this unfamiliar brand camera in one bite, obviously the knowledge in this area has done enough: "But what about marketing? I mean domestic ......"
Lu Xiangqi was silent.
The QV-10, as a pioneer of Casio's digital camera milestone, has indeed caused a sensation in the world, and it has also brought about a hot sales storm in the market of Casio, reaching a sales myth of up to 200,000 units this year alone.
But it is this incredible myth that has been brought to an end in an incredible way after reaching the domestic market.
Casio entered the country in May of that year, and five full months later, the total market sales have not exceeded 2,000 units.
In terms of the proportion of the population, China accounts for one-sixth of the world's total, but the domestic market sales account for less than one percent of the total sales. Such an achievement can undoubtedly only be described as a fiasco!
The failure of Casio QV-10 sales in China is also the biggest haze in the hearts of Lu Xiangqi and all agents and retailers.
Because no matter what the aspect, she can't find fault with this camera. But there is no reason for this to be the case, and the domestic sales of this camera turned out to be a fiasco.
Unable to figure out the reason for this, Lu Xiangqi has no way to guarantee that Kodak, the partner of his cooperation, will not repeat the mistakes of Casio.
(I'm really sorry for the readers who urged me to update, and I want to try to be more so that you can watch it more comfortably.) But due to many personal factors, Nian Xiang has really tried his best to squeeze out a little bit of time. What I can guarantee now is that I can have a stable update at a stable time every day, so please be considerate. )