The State Administration of Radio and Television and the State Administration for Industry and Commerce have jointly issued a notice that five types of TV shopping programs, including breast enhancement, weight loss, height gain, drugs, and medical device products, will be urgently stopped (now abound on TV), and drug advertisements that prove efficacy in the name of public figures and experts will be banned and banned. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info Now the roots of the ears are a little quiet. Otherwise, when I hear those celebrities shouting on TV every day, I will have a nervous breakdown (as mentioned in the article "Watching TV in the Cool Breeze", except for enjoying the cool and cooling down, Mr. Zhu Zhi rarely watches TV, but TV is the favorite of Mrs. Zhu and her children!) ）

On TV, the star became the "host" of the medical lecture, and she asked: "Why is gynecological disease not cured for a long time?" The two "experts" present said that they were all caused by "yin poison", and at the same time, the experts repeatedly assured: "After 12 years of clinical verification by 9 specialized hospitals across the country, it has been shown that a certain drug has an effective rate of 100% for all kinds of **** inflammation, 97% for pelvic inflammatory disease, 63% for uterine fibroids, and 90% for ovarian cysts...... "The star finally appealed: Hurry up and use *** to completely get rid of gynecological diseases!" There are two celebrities, who are guests of the breast enhancement product "*****", and the two of them tell you with certainty: the breast enhancement effect is more than 98%, the safety factor is 100%, and foreign women generally use Youyouting. The star asked everyone: Why don't you drink *** oral liquid? Two things cost the same amount of money. The star sighed on a satellite TV, the "** Dream" beauty and freckle removal combination was successful the first time it was used!

According to a recent research report by CTR CCTV Market Research, entertainment stars account for 88% of drug endorsements. This is an era of advertising, where the overwhelming advertising has made people have nowhere to hide, and celebrities have naturally become the darlings of advertising. Of course, Mr. Zhu Zhi has never objected to celebrity advertising, and Mr. Zhu Zhi still wants to advertise his articles! It's a pity that the article is too bad, so it's okay not to do it; Mr. Zhu still wants to make money by shooting advertisements, but unfortunately he is old and sorry, and he is not famous, so no one invited me. However, then again, some of the current advertisements, not to mention giving me 3 million VND advertising endorsement fees, you just let the spies of the old society in the Zaidong concentration camp torture Mr. Zhu Zhi, and I will not do it (no one will ask me to advertise anyway, so it doesn't hurt to talk about it).

Some celebrities, obviously don't drink a drop of wine, maybe they can drink two or three taels, Mr. Zhu Zhi dares to say that only eating him can make him broadcast live, but he is on TV, saying to drunkards like Mr. Zhu Zhi "so-and-so" The wine is good, good, pure, authentic, and tastes good, and even illiterate people can write poems after drinking it; Some celebrities who were originally dragon spirits and tiger horses, and were more powerful than Mr. Tyson, "blew themselves up" there: they were originally not strong, strong and short, and could not fight for a long time, and they drank what supplements, and now they can show their strength; Some celebrities, who are already thin and weak, will never get fat even if they eat two catties of fat pork every day, and they actually scratch their heads on TV, showing off their unbelievable navel and slim waist, and recommend so-and-so diet pills to everyone......

In fact, they don't know whether the wine is good or not, they don't know if the diet pills are effective, and they haven't had gynecological diseases, but why are they so enthusiastic about being the spokesperson of the product? In fact, there is only one explanation: money. According to someone on the Internet, the cost of celebrity endorsement products is very considerable, such as the annual quotation unit, the endorsement fee of a star who endorses an oral liquid is about 1 million, a star who endorses 21 * "*" and a capsule is 1.5 million, and a star who endorses an antidiarrheal drug is about 750,000. has successively endorsed a comedy star star for a Nanhu Hospital and Changsha **** Hospital, with an endorsement fee of about 200,000 yuan; A star of a satellite TV in Hunan has endorsed an advertisement for health care products, and the endorsement fee is about 150,000 yuan.

If the products endorsed by celebrities are really good, not to say very good, at least there are no major quality problems, then it is reasonable. However, it was the products endorsed by those celebrities that went wrong, and many hospital advertisements endorsed by celebrities were banned; The first-brand calcium gluconate oral liquid endorsed by someone, the oral liquid endorsed by a celebrity, the *** glue blood tonic powder endorsed by someone, and the *** endorsed by someone were stopped...... However, the celebrities are still "going forward and succeeding", so some people say that Gankang is "a big brand trustworthy", some people praise a certain medicine "no matter day or night, the performance is so good", and some people tell you, "A certain Liuwei Dihuang Pill has a 300-year-old quality...... Cure kidney deficiency, no sugar"...... You want to ask about the efficacy? A celebrity said: It's hard to say anything in the world, and a big star endorses a hospital that specializes in infertility. You can't ask this star to fully understand gynecology, let alone ask everyone who comes to treat the disease to be pregnant, you brought your great-grandmother to the hospital, the pregnancy failed, and you turned your head and scolded the star who endorsed it? Wrong, you have to blame your great-grandfather. Hey! He is worthy of being a master in the cross talk world, and he is really methodical and clever to explain.

As long as you have money, you dare to say that you have premature ejaculation, of course I can say that I have been impotent; You dare to say that you have irregular menstruation, how dare I not say that I am frigid; You said that product A is good, a brand-name product; I said product B is great! No. 1 in sales. Recently, a retired TV presenter also recorded a video for a company, in the form of a parody of "*** broadcast"! As for the actual situation of the product, the devil knows. Come to think of it, celebrity advertising is really easy to do, anyway, I only advertise, if you want efficacy, find a manufacturer. Before, a tyrant said, "When I die, let it flood the sky!" Now it's the money in my pocket, so it doesn't matter if your product is qualified or not. Some people say that celebrities take refuge in medical advertisements and make money from patients' pockets, which can be described as "sprinkling salt on the wounds" of patients and their families!

Fortunately, on December 22, 2014, the second draft of the revised Advertising Law was submitted to the 12th Session of the Standing Committee of the 12th National People's Congress for deliberation. The revision of the Advertising Law is a "tight spell" for celebrities to advertise, and if the advertisements endorsed by celebrities have indeed caused damage to consumers, the spokespersons must be jointly and severally liable according to the specific circumstances. With the deterrence of the law, it is time to stop the chaos of celebrity endorsements. Otherwise, according to some people's logic, the big star endorses medicine, and he does not need to have tried the drug, and there is no guarantee that the drug will be effective for everyone. So, did she dare to take a box of medicine and say to the audience unashamedly, "So-and-so medicine, my syphilis, it was cured, thank you." ”？

It is estimated that this day will come soon.