Chapter 106: Branding

Yue Meng was very headache and complained to Fan Xiaoyi, "Our store is expanding too fast, the production capacity is growing rapidly, the raw materials are easy to do, and the kiln is not too difficult, anyway, there are many kilns that can be rented in this area." But the most critical issue is people. ”

Yue Meng sighed, "You see, we have recently recruited four people, all of whom are from the production side, but there are at least three or four people in the gap." Our store has high quality requirements, and these people are recruited, although not all of them are new, but they are still training. Once you get started, you can't guarantee quality right away. This has affected our production schedule. ”

Fan Xiaoyi is not unaware of these problems, but such problems are really not solved all at once. She had to sigh.

But Yue Meng wants to say more than that, "and it's not just production." The entire production capacity has expanded, from procurement to sales, different scales, in fact, all processes need different management methods. We used to have very few people, and the management was relatively extensive. Now that there are more and more people, the more refined management is needed. ”

Fan Xiaoyi felt that she was very reasonable, and couldn't help asking, "Then how do you think of fine management?" ”

Yue Meng took the opportunity to ask for someone, "I am now in charge of administration and finance, in fact, sometimes I have to do production coordination, and I am really busy." I have to give myself a person to think about how to refine the management method. ”

Fan Xiaoyi's head hurt.

These days, all parts are saying the same thing – recruitment. In particular, there are two major gaps in production and sales.

Fan Xiaoyi had no choice but to go to Yuan Changming again.

Yuan Changming didn't agree with blind expansion before, but this time he agreed very happily, "Actually, I also think we should recruit people." ”

Fan Xiaoyi didn't expect his attitude to change so quickly, so he listened to his analysis, "Our sales were unstable before, even if the peak of the porcelain expo was temporary, so I don't approve of blind expansion." But now it's different," he organized, "In fact, the biggest piece of cake that we are expanding the fastest now, and that we can see for a period of time in the future, is not the dividends of the Porcelain Expo, but the channels of Qiangda." Such channel expansion is stable and efficient, and will not disappear with the closing of the Porcelain Expo. That's why I'm in favor of recruitment. ”

Fan Xiaoyi thought for a while before she made up her mind and nodded, "That makes sense." ”

So she simply discussed a recruitment plan with Yuan Changming and arranged the gaps in each position. Even because Liao Mingfei can only come in the evening, he plans to find a graduate of the ceramic institute majoring in silicate, who can help him do experiments during the day, which can save Liao Mingfei a lot of time.

For this position, Fan Xiaoyi was still a little hesitant, but Yuan Changming smiled slyly and called Yue Meng to show her this month's cash flow, but Fan Xiaoyi was taken aback.

Because of the recent increase in orders, although a lot of payment has not been paid in time, but after all, a lot has been received. Even if the cost is excluded, they are no longer as stretched as they were before the Porcelain Expo. Fan Xiaoyi knew that she had been much more prosperous recently, but when she saw the cash flow statement, her heart still skipped a beat.

As the boss, Fan Xiaoyi didn't even notice when she suddenly became so rich!

Seeing Fan Xiaoyi holding the cash flow statement "hehe" and smirking, Yue Meng patted her on the head, "Hey, wake up!" There's still so much money you have to spend! ”

Fan Xiaoyi made a posture of wiping her saliva, "That also makes me happy first." ”

With sufficient funds, Fan Xiaoyi dared to recruit an assistant for Liao Mingfei with confidence. Even Yue Meng asked to recruit someone for her, and she agreed.

With the recruitment plan set, Fan Xiaoyi began to think about a bigger project to spend money on research funds.

Previously, because there was really no funding, Liao Mingfei's research even had to be suspended. Now that they finally have money, it is necessary to study and restart, not to mention, how to continue to invest in the future, and how much proportion of their income to invest, this is something that needs to be considered.

Fan Xiaoyi couldn't help but have a headache, the investment in this item is really bottomless.

However, the happy days have not passed for a few days, Fan Xiaoyi and Yue Meng are busy recruiting people before they are done, and Li Yirong is in a hurry again.

Since the Porcelain Expo, their sales have been rising, and even the online stores have become booming, not only the merchants who are sensitive to the trend of the Porcelain Expo have greatly increased the orders of Alibaba stores, but also the traffic of Taobao stores and micro-stores has increased significantly, so that Li Yirong and the two are so busy that they can't wait to give birth to four hands.

But before Fan Xiaoyi promised to recruit her was in place, something went wrong.

The most obvious performance is the Taobao store. The traffic that had just been soaring was suddenly falling sharply, although it was still much higher than before, but it suddenly lost that momentum, which surprised Li Yirong.

It was Fang Qianqian who discovered the problem.

A large number of imitations have appeared!

Unlike physical orders and merchants who may have come to see the Expo, Taobao buyers can only judge by pictures and evaluations.

And Fang Qianqian found seven or eight imitations of them after their products became popular at the Porcelain Expo.

They all know in their own stores that Liao Mingfei's color glaze is by no means so easy to imitate. But the buyer doesn't know. As long as the picture is almost done, there is even a company that directly stole their picture, and even their watermark is not completely P off, and then make some evaluations, buyers can't see it at all.

And the other party's low cost can make the price much lower than theirs.

Their products lost their competitiveness in Taobao stores all of a sudden.

Li Yirong immediately reacted to Fan Xiaoyi about this problem.

But there is little solution to this problem.

Their products, especially the most iconic ruby red series, are expensive because of the solid glaze, and although they are beautiful, they can't be lowered in any way.

But online competitors, and even plagiarists, only need pictures and low prices to beat them.

Even if their things are good, in Taobao, low prices are the biggest competitiveness, and sometimes they can even become decisive competitiveness.

Fan Xiaoyi thought about it for a long time before making a decision, went to Yuan Changming, told him his thoughts, and asked for his opinion, "I want to go to Tmall." ”

Yuan Changming was very surprised. Although they have a little more money now, they have to come up with such a large amount of deposit to settle in Tmall, and with their current financial resources, it is really a bit reluctant.

However, Fan Xiaoyi rarely insisted, "The biggest weakness of our products is that they cannot fight a price war." In this case, we need to make the most of our own brand advantages. And Tmall is the best choice for us to build a brand now. ”

Brand is an aspect that they have paid more and more attention to until now.

Yuan Changming couldn't help but think about it seriously for a while before nodding solemnly. (To be continued.) )