"Viral marketing? What is that? ”

Not only Shi Hongyu was puzzled, but all the people present, including the elites who had been doing marketing for many years, also frowned. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Wang Xiaofan smiled.

This group of people has not gone through the period of rapid development of the Internet in the previous life, and of course they don't know what viral marketing is!

After clearing his throat, Wang Xiaofan pressed the button in his hand, and the slides on the screen changed accordingly.

"I think everyone here must know that the promotion cost of a movie generally accounts for 50% to 60% of the cost of a movie, and sometimes even 80%. In Huaxia, no matter how bad a movie is, as long as you spend money on publicity in the early stage and invite all kinds of celebrities and big names to support and publicize, there will definitely be fans who will buy it. But behind this high box office, there is not much income, because basically all of it is used for publicity, and what you get in the end is definitely infamy. So, now I would like to emphasize a new type of propaganda medium - the Internet! ”

At this point, there are many scenes on the slide showing people surfing the Internet in different situations, whether in an Internet café, or in a café, or at home.

"What I call viral marketing should be viral marketing to be precise. As we all know, viruses are characterized by rapid transmission and spread, and can replicate repeatedly. Viral marketing, on the other hand, is to encourage the target audience and deliver the information we want to promote to the people around us like a virus, so that every audience can become a communicator. In a nutshell, it's 'let everyone tell'. Wang Xiaofan said with a smile.

"Let everyone tell ......"

After Shi Hongyu heard this, his eyes couldn't help but light up, and he touched his chin and fell into deep thought.

He is an elite figure who has been doing marketing for many years, and he understands what Wang Xiaofan means when he hears the concept once.

This novel marketing method is simply unheard of!

But if it can be realized......

Shi Hongyu felt that he really had to call Wang Xiaofan a teacher.

"Boss, your idea is really good, and if it can be realized, it can indeed be used as a classic case in the marketing world. However, the first difficulty we need to overcome is, how can we achieve so-called 'viral marketing'? Shi Hongyu said sharply.

"Minister Shi asked well, which is why I asked everyone to come. Next, here's what you have to do......"

Listening to Wang Xiaofan's eloquent propaganda plan, the more Shi Hongyu listened, the more frightened he became!

He had always heard of the so-called genius before, but he had never been dismissive.

In the world of marketing, experience is definitely more important than talent, but today, he completely believes it.

What is Genius?

Wang Xiaofan is a genius!

He is a living example!

His marketing plan is not only novel, feasible, but also low-cost, except for a little website promotion fee, it can even be said to be zero cost!

Hearing the end, Shi Hongyu completely lost his previous mentality of despising Wang Xiaofan, and finally understood why his original boss Zhou Taihao believed in a person in the entertainment industry so much.

At this time, Shi Hongyu finally treated Wang Xiaofan with the attitude of a subordinate.

Talented people will only be impressed by people who are more talented than him, even Wang Xiaofan didn't expect that he just borrowed the classic marketing methods of the previous life, but made an elite in the marketing industry who originally despised him become despised by him!

"Okay, I've finished talking about the specifics, is there anything I don't understand?"

No one squeaked.

Wang Xiaofan nodded with satisfaction and said, "Okay, let's take action!" ”

……

……

Walking on the busiest pedestrian street in Seoul, Son Ye-jin couldn't help but secretly lower some of the hats on her head.

As a popular artist, even if you go out shopping, you have to pay attention to your image, and it is naturally best not to be recognized.

After all, being disturbed all the time, no one wants to.

Since Baeksang presented the awards, Son Ye-jin went home and watched all the shows and TV series that Wang Xiaofan had starred in.

The more I watch, the more Son Ye-jin is fascinated by this handsome young guy!

This handsome guy not only has good acting skills, talent, but also affection and righteousness, he is simply the legendary chivalrous son of ancient China (Son Ye-jin thinks that the chivalrous son of China is this image).

Because she is a good friend with Song Seung-hun, Son Ye-jin accidentally discovered in an unintentional chat that Song Seung-hun, a lone ranger who has always advocated freedom, actually signed a contract with Wang Xiaofan's Warner Entertainment!

Curious, Son Ye-jin knew that Wang Xiaofan was still a family!

"What is my favorite Harry Potter to watch that he wrote?!"

When he got an affirmative answer from Song Seung-heon's mouth, Son Ye-jin was simply shocked to the point of no return.

Is there anything else Wang Xiaofan won't?

From that moment on, Son Ye-jin was a bit of a demon.

I read Wang Xiaofan's name every day, and the room was covered with Wang Xiaofan's posters, and even the desktop wallpaper of the computer was Wang Xiaofan's.

Later, she took the initiative to ask people from time to time how Warner Entertainment was treated.

The agent felt that she seemed to have plans to change jobs, so he warned her: "Yezhen, you just won the Best Actress Award for Baeksang and have a bright future, so don't want to jump to a small company like Warner Entertainment." Let's talk about s. Company M's contract has not expired, and now it has to pay a large amount of liquidated damages, which is very uneconomical. Listen to me, don't think nonsense. ”

After Son Ye-jin heard this, she was so annoyed that she secretly ran out to go shopping today to relieve her boredom.

"If only I could see Wang Xiaofan every day......

Just thinking this, there was a sudden commotion in front of him, and a large number of people ran forward.

"Hurry! I heard that there is a heroine in "My Love from the Star" in front of me! There seems to be an ugly man next to her! ”

"Wow, big news!"

"Hurry up and take pictures!"

The steps of the people around Son Ye-jin all became quick.

"The heroine of "Star You" ......"

For some reason, Son Ye-jin suddenly sounded the song "A Thousand Songyi Sing a Rap Ode".

This magical song is comparable to the Brainwashing Divine Comedy!

"Since Qian Songyi is here...... Is that also nearby? ”

Thinking so, Son Ye-jin lowered his head, lowered his hat, and rushed towards the front of the mighty crowd of followers.

"Assi! What Jun Ji-hyun is doing! ”

"She's so fierce!"

"That man looks like a bag!"

The people in front of him kept chattering and discussing something, and Son Ye-jin was curious, regardless of the image, so she plunged into the crowd and squeezed in desperately......