Chapter 111: Shameless Publicity, Word-of-Mouth Effect

The environment is like this, how harsh it is for domestic films.

If there is a better way, Hu Yifei is definitely willing to go.

But now the road is bleak and the future is uncertain, so he can only expand his territory and use a pair of boots to walk out of a bright road.

Hu Yifei arranged it this way, and he did it this way.

It's hard work, but as long as it gets things done in the end, it's all worth it.

He called a few other people, and the ones who had time came. Anyway, it's not a big deal. If there is something really to do, it is not forced.

The first stop he chose was his alma mater, Zhongchuan, and the school heard that he was going to hold a premiere in the school, so how could he not agree. vacated the best auditorium, and also moved thousands of dollars to renovate it. In any case, it is also a film talent that China Media has gone out, which just fills the gap in China Transmission's talent output in film and television. As long as Hu Yifei's signboard is played, it is almost foreseeable that this year's enrollment will definitely explode.

The campus BBS was notified early that they could watch the premiere, and the students who had tickets were happy, and those who didn't have tickets tried every means to get in.

The movie started, and it was Liu Yan's role at the beginning, he leaned on Zhuo Jun excitedly and kept pushing, "Look, this is me, I appeared." ”

"I'll rely on" Zhuo Jun pushed this away, "It's really cheap, such a cheap role, only you can play it." It's even rude to Mr. Liu, you should be careful not to be put in a sack when you walk at night. ”

Liu Yan realized that he was happy too early. In the subsequent plot, his character was even more abusive, he was stuffed into the toilet to drink water and drink to his heart's content, and he was boxed and punched and kicked. But the students were very happy to watch, the audience laughed constantly, and the teachers nodded frequently. When the ending came, the audience was boiling, and the slaps and whistles flew in unison, "It's so beautiful!" ”

"Hu Yifei is so handsome, Hu Yifei I love you!"

"Teacher Liu is so beautiful! Ha ha. ”

This kind of scene is not only in the middle of the broadcast, but also with the promotion and screening of all parts of the country. Every time the crew goes to a city, they must invite local media. Therefore, it has also won many media pages, and while making various comments on the film, it has also pushed the film's family film and television company to the forefront. And the excellent reputation on the test screening site has also spread farther and farther.

"Chutian Metropolis Daily": "If you don't make a hit, it's just a blockbuster!" This is a surprise brought by a nineteen-year-old young director to a long-dormant Chinese film, a work of sincerity, and surprises. The story of the film "Crazy Stone" was placed in the mountain city of Chongqing by director Hu Yifei, combining a large number of local Chongqing dialect slang, making the whole film not only full of local flavor, but also full of fun.

Using some of his popular songs as backgrounds also achieved unexpected results, and the film unleashed a very creative thrill in the rapid cuts and scene transitions. There are quite a lot of characters in the film, and their relationships are intertwined. They are often followed by the praying mantis catching the cicada and the yellow finch, and the plot is always changing in an incredible way, allowing the audience to pay attention to the film for a long time, accompanied by non-stop laughter.

This is an achievement that no one expected in advance, and it is incredible that it appeared in a domestic small-budget movie. Before entering the cinema, almost no audience cares how good the movie is. They were just ordinary viewers who were lucky enough to buy the star field, but when they got out of the movie theater, a group of people became fans of Hu Yifei, shouting crazy that they were good-looking. To put it again. ”

……

"Nandu Entertainment News": "It's a pleasant surprise, and the film brings the audience into a ridiculous story from the beginning. "Crazy Stone" is a purely entertainment commercial film, it does not want to express any overly profound themes, just to simply entertain the audience. I have to say that the young director Hu Yifei succeeded. He cleverly made a movie that made people laugh out loud, not how deep and thoughtful it was to be made, which also suited his age and experience.

In contrast, Chinese cinema has long been quite uninteresting, and most filmmakers have been complacent, and most of them believe that artistic quality is the only criterion for films, while greatly ignoring the industrial characteristics of films.

Over the years, there has only been one Feng Xiaogang in Chinese films who has been able to launch films that meet the audience's tastes in a timely manner, exchanging low costs for big profits, and it has been proved that China has no shortage of talents who can shoot high-level art films, but what is lacking is the talent who can grasp the market context and make successful commercial films. Don't think that commercial films are easier to shoot than literary films, it is naturally easy to make a garbage commercial film, but it is not so simple to make a commercial film that can be liked by the audience.

But it's a pity that Feng Xiaogang also spoke ill of a young director he didn't know. If you have preconceptions that young people can't make good movies, then you must be too arrogant, I have to say, this time Feng Xiaogang was wrong! ”

……

"Xinmin Evening News": "The screening and publicity method of "Crazy Stone" all the way to the national tour is unprecedented. When the entire crew lacks publicity funds, how to promote the movie. A few posters and a few trailers are all it takes? No, Hu Yifei gave everyone a very practical answer.

With the painstaking national screening method, 108 screenings were held in 36 cities in a month, spreading laughter throughout most of China. And his film "Crazy Stone" did not disappoint the audience.

Although exaggerated techniques are used to create jokes, you must not ignore the strict logic of this film, and the success of many of the jokes in the film lies in the foreshadowing in advance, for example, there is a scene in the film where the international thief Mike played by Hu Yifei imitates the falling treasure thief in "Spy of the Spy" but the rope is not long enough, and the thief is so angry that he scolds the "profiteer", and the audience will think of the scene in the first half of the film where the businessman sells 10 meters of rope to the thief. As soon as he left the airport handsomely, he was immediately blindfolded by the thief at the airport and took away the suitcase, scolding "I will take your lungs" and so on.

There are countless similar scenes, and the classic humorous lines are even more memorable. There are a lot of clever layouts, although exaggerated, but very convincing, enough for the audience to use their brains to associate. This summer vacation on July 9 is imminent, and it will not disappoint the audience. ”

……

"West China Metropolis Daily": "This is a qualified comedy!" ”

Why is it said to be a qualified comedy?

When I was young, I liked to watch comedies very much, and I liked the feeling of laughing until my stomach hurt when I watched it. But the older I get, the more I stay away from that kind of hilarious comedy. I always feel that the current comedy has fallen into a misunderstanding, that is, the more noisy the better, but I think that a good comedy is never about pretending to be crazy and selling stupid gags to create jokes, and what can be left after laughing is a good comedy.

There is no Internet language that is common in comedy now, and there is no pretending to be crazy and stupid in comedy now, the jokes in this are natural but necessary. There are quite a lot of coincidences in many scenes, and all kinds of coincidences cause a laugh and it is so reasonable, this is the essence of comedy.

There is black humor everywhere, which makes you laugh at the same time, but also feel the director's good intentions, and a strange sense of irony in black humor. I have to admire Director Hu Yifei's ingenuity in designing this scene. Another thing I have to mention is the soundtrack of the movie, which is really a highlight of the film.

Rock music stirs up the atmosphere of the whole film, and the classic "Dance of the Four Little Swans" appears many times, which also makes the original elegant classical music express itself with different instruments, and it produces a strange sense of banter when it is matched with the picture.

In this comedy, you can see a lot of scenes and things that you were familiar with at the time, such as the three-person partnership fraud, such as the collapse and layoff of old enterprises, etc., the director uses a playful and relaxed way to show some of these social hot issues that were very characteristic at that time, touching your emotions little by little, and making you laugh and have something worth thinking about.

Moreover, the film uses a high-definition camera, with a clear sense of picture and texture, and the foggy mountain city is beautifully shot. This feeling can only be truly experienced when you enter the cinema. Persuade the audience not to be strange to Feng Xiaogang, because of stubborn prejudices and missed the masterpiece, this time it is true that there will be no more such shop in this village. ”

For a month, he took Huang Bo and Liu Yan to travel to more than 30 cities, most of China, and conducted one hundred and eight screenings, which were well received by the national media. But after all, the audience who participated in the screening was a minority, and the audience who did not see the movie was even more. But these people are all in the clouds.

I asked around for movies, but when I entered the cinema, I found that it was not yet time to show. The sense of anticipation for the film has also doubled. Even those black fans of Hu Yifei know that he has a movie about to be released, and his reputation is amazing.

(The next chapter is coming out, ask for a reward!) )