(Three more votes!) ）

But the cinema system at the beginning of the reform in 2003 was absolutely chaotic. Everyone is working in silos, but they don't know what to do.

There are several large cinema chains, roughly more than 1,000 screens, the largest is China Film Xingmei, Shanghai (Hai) Union, China Film Southern Shinkansen and New Film United and other major theater chains, accounting for most of the share.

That's the size of the market today.

As soon as these theaters were established, they had to be responsible for their own profits and losses, so they began to urgently look for film sources. It is inevitable that Hollywood blockbusters can sell money, and the introduction of blockbusters can quench the hunger and thirst of the moment. So theaters put Hollywood blockbusters. Fortunately, there are regulations on it, and the number of blockbusters introduced is limited, otherwise these guys must play English films every day. Don't doubt it, they can do it.

And at this time, Hu Yifei sent invitations to several major theaters to watch the film, and they gathered in an instant.

Please give rise to the hype some time ago, "Crazy Stone" is also quite famous.

Regardless of the topic of domestic films for the time being, in the days when there are no films, as long as Hu Yifei's film is not too bad, it will basically be released. And some theater owners also got inside information that this small company seems to have a relationship between radio and television and China Film, and the background is not small.

After changing its name to Superstar Family Film and Television Company, it is still a small company. But this time the viewing of "Crazy Stone" did not intend to be low-key. not only invited representatives of theaters from all over the world to watch films, but also sent invitations to several giant media.

Even some school leaders of Zhongchuan did not let go, if he didn't know the big names in the circle, it is estimated that an invitation card is indispensable. I saw the huge posters hanging outside the door of the theater from afar, except for Hu Yifei's handsome and cool bully style, the posters of the rest of the actors were very stylish. It's definitely a classic poster. Compared with the original version of "Crazy Stone", a movie poster with a green stone reflecting three big avatars, I don't know how clever it is.

This style is not low-key at all.

I don't know, I thought he was holding a premiere.

If the theater side does not invest corresponding resources in "Crazy Stone", the film will only hit the street in the theater, although Hu Yifei is a newcomer, he is not stupid enough to think that the movie is exciting enough to sell well.

If you want the theater side to invest resources, you must let them see the selling points of the film and let them see the possible profit prospects.

Fortunately, "Crazy Stone" is precisely a movie with a very, very obvious selling point.

Sitting in the back row near the left corner, sitting next to him is Zhang Chaoyang, the boss of Sohu.

Lao Zhang is also a master who likes luxury cars, and he drove a luxury car today, and he didn't envy Hu Yifei to death. I am looking forward to my first car more and more.

Hu Yifei was patiently observing and waiting, and the scene was full of laughter, even these professionals who watched countless films couldn't help but laugh frequently.

Han Sanpin came here in person today, and he didn't have any expectations before he came, but he just happened to be free and had favors. He has watched countless movies, but he has never seen a domestic film that can be made in such a style, the rhythm changes quickly, and every small story seems to have a deep meaning. The laughter is too dense, giving people a strong urge to laugh their stomachs.

The whole process uses more dialects, giving people an alternative sense of joy.

From the beginning to the end, the three lines are delicately interlocked, until finally out of a large circle. This real gem was actually treated as a fake and given to Bao Shihong's wife.

Is this really a domestic film, the picture is clear, it should be a high-definition camera, and it is by no means an ordinary 35mm color. The picture is beautiful and has worked hard, the photography is very exciting, and Zhao Xiaoding's kung fu has become more and more profound.

This movie is the most rare domestic film in the past ten years, bringing people a rare sense of freshness!

"Not bad!"

"There is potential!"

"Wonderful!"

"It's pretty!"

"I didn't understand it too clearly, there are too many clues......"

"It's funny!"

When the subtitles began to play, there was a lot of discussion in the screening room.

I don't know who said, "I just don't know if I can sell it?" ”

Then everyone fell silent: "......"

Han Sanpin was irritated when he heard this, but he couldn't say anything. After all, after entering the market economy, no matter how awesome he is, he can't tie up the audience to enter the venue. And even if he personally likes it, Chu Zhangzhongying can't have the final say alone. And another, as the brother said, "Can you sell it?" ”

The market is no longer the original market, the situation is changing, and no one is sure.

Domestic films, in addition to Feng Xiaogang, you can watch it before, but now there is one more Zhang Yimou. He Hu Yifei...... Hanging.

The schedule is set for July 9, facing SARS and fighting the summer file!

Released on the same day, there was also the Hollywood blockbuster "Pirates of the Caribbean: The Curse of the Black Pearl".

"How can it be arranged in such a schedule, it's really moldy. No, I'll have to get someone to help. Han Mi exploded as soon as he saw the schedule, and he was desperately trying to find someone.

Hu Yifei said calmly: "I chose it myself." "Pirates of the Caribbean seems to be quite famous, but in fact, when it was released in China, the box office was not very good. Hu Yifei chose this schedule, naturally because he liked the long summer vacation. There is still plenty of time left for publicity.

The summer file has been officially set, and the propaganda war is about to start.

In order to fight this propaganda war, the company specially recruited another talent, Min Suyuan. A single mother in her thirties, her ex-husband is a white man, and after the divorce, she returned home alone with her children. Before that, he was engaged in publicity and distribution in Warner Bros. Pictures in Hollywood, and he was an elite in the advertising business.

"Mr. Hu, my needs are very simple, I only work six hours a day, and I have to take weekends off. The pay could be a little lower, but I can't allow myself too much time to spend at work. ”

"Is it because you have to take care of the children?" Hu Yifei said: "I know a little bit about your situation. Basically, I can promise you that you can even work from home as long as you don't make a mistake at work. ”

Min Suyuan didn't expect Hu Yifei to be so generous, "That's ...... I need some subordinates. ”

"The propaganda department is basically empty, I'll give you ten places, and you need to recruit yourself." Hu Yifei didn't procrastinate, and directly pushed his publicity plan to her, "But recently, I hope you can devote yourself to the company's first battle." If you don't dislike it, my mother will be in the capital tomorrow and can help you take care of the child for a while. ”

"This ...... Is it appropriate? The child is very noisy, forget it......" Min Suyuan was a little moved, but she really didn't want to leave the child, so she still refused, "Although my conditions are like that, I can also tell the time." The company's movie is about to be released, and I will start working immediately, hoping to help the company. ”

Hu Yifei smiled: "That's great." ”

The first wave of publicity he prepared for "Crazy Stone" was naturally on the Internet, working with several portal Internet companies to publish a large number of press releases.

Offline physical promotion can't escape the traditional way of trailer release and poster promotion. This requires a lot of money, which is precisely their weakness, so the focus is still on the network.

Hu Yifei doesn't have much talent in publicity and marketing, after all, interlacing is like a mountain, and he doesn't have a good way to really engage in publicity. It's just that based on some of the insights of his previous life, he just copied it.

"Nationwide screening, take the word-of-mouth route."

In a month, he can travel to at least 20 cities and screen hundreds of shows. If you take care of the screening in person, you can not be afraid of piracy flowing out in advance.