Chapter 352: One Step Ahead
At the time of the opening of the Internet Summit Forum in Hainan, the Penguin instant messaging client underwent a large-scale revision and update. Pen, fun, and www.biquge.info
Xiaoma's vision is very good, using instant messaging and the concept of social networking, especially shameless bundling, so that Penguin won hundreds of millions of Weibo registered users almost as soon as it was launched.
Yijia Weibo has been on Weibo for almost a year, and there are only more than 200 million registered users, but after Penguin bundled technical communication with Weibo, the original users of technical communication directly flowed into Weibo.
It's like a big trumpet raising a small one, and the penguin has already killed a lot of competitors with this trick.
At its core, Penguin has a huge number of users.
"According to preliminary estimates, Weibo has more than 200 million registered users, and the active users are at least about 30 million!" Xue Ruqian said in surprise.
From tens of millions to 200 million, Penguin Weibo used an update to complete the catch-up of registered users.
However, because it is actively bundled by the client, the rate of active users is not high. Judging from the huge number of users of Penguin Communication, a large proportion of them have not registered with Yijia Weibo.
In other words, Penguin Weibo has won a lot of new users. Whether or not you can keep these new users depends on Penguin's ability.
The worst thing is that because the official version has only been launched, many Penguin users are not online, so the number of registered users and active users of Penguin Weibo will increase.
"Calm down!" Du Jiayi sensed Xue Ruqian's panic.
"We've been prepared, what's the hurry!"
"Figure out the version and features of the Penguin update, and then update us to the new version!"
Du Jiayi likes to sit in front of everything, and Yijia Network has long had a mature WeChat, but it is just waiting for the opportunity. The penguins are now shirtless, and they have an ugly appearance to connect Penguin Communication and Weibo, so don't blame Yijia Weibo and WeChat for combining!
After Du Jiayi's reminder, Xue Ruqian and Ma Degao's emotions stabilized a lot. After all, Yijia Network now has cards in its hand to play, or Wang Bang, what is there to be afraid of.
"Respond to change with the same! Contact me if there is any emergency! Du Jiayi instructed on the phone.
"Got it, Mr. Du!"
……
"Is it alright?" Lei Jun asked from the side.
"It's still a controllable state."
"Mr. Pony is a bit of a lonely person, and he does things to the extreme without mercy. If he's paying any attention to Yijia Network, you really have to be careful. "Lei Jun has so much experience, and he still has a set of knowledge in terms of people.
"I've been prepared for a long time, but I don't know if Mr. Pony will be able to respond to me!" Du Jiayi said confidently.
Lei Jun nodded. Du Jiayi is in his twenties, and he can have such a big industry, and his mentality and ability are naturally not comparable to his peers. If Du Jiayi shrinks under a few tricks from the pony, Lei Jun will not be willing to teach this friend.
Things are far more slight than Du Jiayi imagined, and Pony always has a few tricks, investing and poaching people.
The Yijia Weibo platform does not pay enough attention to big stars, and only top stars will have customized contracts. This is the so-called high-end customized service, middle and low-level stars, Yijia's attitude is free development.
But for Penguin Weibo, the attitude is much better, not only has a signing fee, but also arranges opportunities for celebrities of all sizes to recommend. Celebrities also have tempers, at least they can be taken seriously on Penguin Weibo, which is not a hurry to move to the platform.
Penguin Weibo also has a star landing plan, and a heavyweight star lands on Penguin Weibo every day. With a very gimmicky plan, constantly using the pop-up window of Penguin Communication to push to users, Penguin Weibo became the hottest topic on the Internet for a while.
The situation of Ma Degao's return visit was far from ideal. The exodus of top celebrities is very low, coupled with the very detailed promotion plan and contract of Yijia Weibo, I still trust the platform very much. However, the loss of middle-level and low-level stars is very serious, especially the promotion promised by Penguin Weibo, so that these little stars who can't be popular can't be hot.
Damn, the Internet Summit Forum will be held for three days, and Du Jiayi can't just say goodbye on the first day.
After all, it is a forum hosted by the Ministry of Industry and Information Technology, and if Du Jiayi is absent, he will definitely be the one on the blacklist.
"Mr. Du, should we push WeChat to the market?" Xue Ruqian asked for instructions on the phone.
WeChat is the core project of Yijia Network in the next stage, and it will definitely be able to compete with Penguin. The most important thing is that WeChat will directly impact Penguin's core instant messaging business, so that Penguin cannot exert its strength on Weibo.
"WeChat, wait."
Du Jiayi felt that there was some fuss about taking out WeChat. WeChat needs an opportunity, not simply as a microblog. Du Jiayi knows very well that WeChat is much more important than Weibo, and it should be given a more perfect debut.
"First implement the grassroots blogger "self-media" signing plan, and then update the prepared social games. Du Jiayi said very pertinently.
Penguin Weibo poached small and medium-sized stars, so Yijia Weibo cultivated its own Weibo big V. Penguin opened up the channel of Weibo and game communication, so Yijia Weibo launched its own social game to snipe the traditional chess and card puzzle game.
The core of the concept of microblogging is to put the right of discourse down and break the confinement of the absolute right to speak by the level of social status. Celebrities can attract popularity, but they are definitely not the only attraction of the Weibo platform. Penguin Weibo thought that attracting celebrities could break the existing Weibo pattern, but they would never have thought that Yijia Weibo had never been so optimistic about the star economy.
Yijia Weibo has been online for so long, if you want, you would have covered the signing plan to all stars. However, Yijia Weibo only prepared a promotion plan for top stars, deliberately ignoring middle and low-level stars.
As for Penguin Weibo's desire to pull users of the Penguin Games platform into Weibo, it is obvious that they are not so professional in social games. Board games and simple puzzle games can accumulate users, but compared to real social games, the appeal of these game types is limited.
The social game mode of the Penguin's game lobby provides a public and open platform for players to have fun. Most of the players who play with you here are unknown to you. The real social game should be built on the relationship chain, and invite your classmates and colleagues to play online and enjoy the fun of the game.
"Is the social game online stealing vegetables, grabbing parking spaces, or a modern city?" Xue Ruqian asked.
"Let's steal the food online first~" Du Jiayi touched his smooth chin and said. (To be continued.) )