Chapter Forty-Nine: Meilan, You Can Shin
In addition to Xiangjiang, the magic capital is probably the most densely populated city with skyscrapers, and if you count the number, the magic capital is a red dust in the country.
The fast-paced life makes the people in the city very tired, and the 9-to-5 life only exists in the ideal. Rent in the downtown business district is very expensive, and it is simply not acceptable for the white-collar class. Most of them still choose to rent a house in the suburbs, get up early every day to take the subway to work, and then take the subway home in the evening.
"White is always good!"
Although the cuckoo's mind was empty and his spirit was still in bed, if he didn't greet the careful-eyed supervisor, he wouldn't have a good day.
Mr. Bai glanced at this intern and nodded very arrogantly, which was impressive. There are many interns in the company, but few can stay, and most of them will be gradually eliminated during the long three-month internship period.
Du Juan doesn't know where his path is, and his current internship has nothing to do with his software and computer major. Internet companies are still at a low ebb and rarely recruit people on a large scale. Du Juan has outstanding ability and has received several offers, but the treatment of this company is too attractive, except for the cruel internship period, after officially stepping into the position, the salary is enough to survive in a large company like Modu.
As for the problem of not matching their majors, it is not a problem at all, how many people are working in the right profession now?
Du Juan kept convincing himself in his heart that the magic capital is a big and difficult city, and even living is a problem, how can he be in the mood to consider his dreams.
There are still countless people at the elevator entrance, all waiting for the elevator to go upstairs, and if they are late, they will have to deduct their wages. And for an intern like Du Juan, being late once means that the likelihood of staying with the company is infinitely reduced.
"A duck wants to fly too?" A very deep male voice that gives a very serious sense of questioning.
"A deaf man wants to learn the violin? You're crazy, aren't you? Why not learn something else! ”
This is?
When the cuckoo heard the prestige, a 20-inch LCD TV was hanging on the wall of the elevator, and a short film was playing in it. When was this installed?
On the screen, the girl playing the piano angrily slapped the keys, stood up and overturned the score, and under the flying score, only one girl was left sitting on a chair, crying at the violin.
"Isn't this Liu Wenqi? Is it a movie coming out recently? Someone in the crowd commented.
Liu Wenqi has been very popular in the past two years, and has filmed several popular TV series, and the name of the national little goddess is well known to everyone. Seeing Liu Wenqi playing in it, I thought it was the promotion of a TV series or movie.
The camera returns to the street, where an old luthier is intoxicated playing a tune, which is very good, and the onlookers are not stingy with their applause. The old pianist did not take it casually because it was a street performance, but solemnly bowed to the audience.
"This song is very good!" Mr. Bai couldn't help but praise.
"This song seems to be a canon." "But it seems to have changed, and the pace is a little faster." ”
Mr. Bai glanced at Du Juan strangely, but he didn't expect that this intern actually knew a little music.
Liu Wenqi is deaf and does not speak, and the old pianist communicates with her in sign language, and can only use subtitles to understand their dialogue.
"Still playing the violin?"
Liu Wenqi cried and squatted on the street corner, which made people feel extremely distressed:
"Why am I different from others?"
The old luthier said very wisely, "Why should you be like everyone else? Music can be perceived with the eyes, try to close your eyes and you will see her. ”
After that, the old pianist gave Liu Wenqi a violin.
The short film is very fast-paced, and the beginning of the story is introduced in just one minute, a deaf girl who is suspected of dreaming of learning the violin, and a kind and loving old pianist. For a minute, the elevator had not yet come down from the upper floor, but it attracted the audience waiting for the elevator.
On the rooftop, Liu Wenqi was trying her violin, and what appeared was an empty field, she walked forward slowly, and Canon's rhythm couldn't help but speed up. At the same time, the girl who questioned Liu Wenqi was contacting the piano at home, full of tyranny and devoid of musical beauty.
One day, Liu Wenqi was looking at the poster of a classical concert in the corridor, and the piano girl looked at her arrogantly and hostilely. Then in the restaurant, Liu Wenqi was knocked over lunch by the piano girl.
The piano girl said very contemptuously, "What? Is there a problem? ”
Liu Wenqi didn't say a word.
"O my little goddess! How can you be treated like this!! "The crowd watching was completely influenced by the emotions of the short film. 、
Liu Wenqi has always appeared as a pure and lovely little girl, and she has won the love of the audience, just like the girl next door. Seeing this little girl being targeted like this, everyone couldn't help but want to rush in and teach the piano girl a hard lesson.
The abuse is not over. Liu Wenqi and the old pianist were bullied by hooligans, and they broke her violin. Piano girl sinister laughter, concert poster. The hooligans smashed the piano, and the continuous pictures continued to impact Liu Wenqi.
In the picture, the piano girl stood up and won the applause of the audience.
The abuser has reached the peak, and the next thing is a refreshing point.
The host announced the end of the contest and the staff informed him that there was one more registrant. The piano girl who had just walked to the audience turned around and saw Liu Wenqi standing on the stage with a tattered violin.
"Ding Dong!"
When the elevator arrived, the cuckoo had already squeezed in on weekdays, but today she really wanted to see how it ended. After a few people go up, the elevator starts to go up, and the video continues.
Liu Wenqi closed her eyes and replayed the encouragement of the old pianist on the hospital bed. This time, the song is still Canon, but it has made a breakthrough under the strong emotional foreshadowing. The sound of the piano is like the ears of wheat produced by rice and the cocooning of insects into butterflies.
The concrete imagination combined with the fast-paced rhythm of the music allows the audience to feel the strong emotions conveyed directly.
As the rhythm reached the top, Liu Wenqi's long hair fluttered, and the drowsy audience woke up completely, and the judges were directly stunned and applauded. The piano girl had tears in her eyes, unspeakable emotions.
In the short film, the lights gradually turn into points of light, and the logo of Meizu Blue appears, and below is a line of words: Meizu Blue, you can shine.
"It's an advertisement?!" The cuckoo was stunned for a moment.
If you don't see the final logo and advertising words, Du Juan thinks it's a micro-movie. The fast-paced canon, brilliant effects, and fast-switching shots make Cuckoo unable to think for himself during the viewing process. Completely driven by the short film. After coming back to my senses, I fell into deep emotion and thought.
"I'll go, how can this be made into an advertisement? It's even more exciting than the movie! Someone in the crowd of onlookers said slightly.
Du Juan paid special attention to it, and after the end of the advertisement, it was displayed that it was produced by Yijia Media. It's interesting that this company was able to shoot an advertisement like this.
The number of building advertisements is very small, except for some soothing music clips to adjust the tempo, which are basically used to play inspirational advertisements of Meizu.
Wang Tao's initial investment of 50 million yuan, plus the 30 million cash that Yijia Media can call, was invested in the construction of the first batch of building advertising platforms at one time. The first batch of LCD screens covered the main commercial and office areas of the city, and in addition to the elevator waiting area, large outdoor screens were also set up.
Outdoor displays are too expensive, so they are relatively rare, and indoor LCD screens are a little more affordable and can achieve a wide range of coverage.
It is difficult to calculate an accurate number of white-collar workers and high-spending people in the covered area, but according to the feedback from the market, Meizu has shipped more than half a month in just two days.
Liu Wenqi plays the deaf girl in the film, and her transformation is a process of breaking through all shackles, breaking through the cage, and gaining self-worth. No matter how stressful the white-collar class is, this kind of spirit and pursuit is what they desire the most.
In order to achieve the maximum publicity effect, Yijia Company took the initiative to put a non-high-definition version of the advertising video on the Internet. As a result, there are many social forums on the Internet that are talking about Meizu's inspirational advertisement, and for this kind of advertisement, which can be used as a micro-movie, the screen name expresses all kinds of shock and incomprehension.
"My little goddess's acting skills are really high, she was really abusive in front, and I wanted to cry when I saw her being targeted."
"Upstairs glass heart, the identification is complete."
"Commercials are better than movies, so don't those guys who make movies feel ashamed?"
"Upstairs, this ad was shot according to the movie. You didn't see that the director of the advertisement was Ning Hao, I have seen the movies he made, not bad! ”
"Please tell me what movie Ning Hao is making."
"Beijing University Student Film Festival!"
"Haven't you noticed that the advertisement seems to only be shown in the Magic City?"
"yes, yes! The people of Dajing City said that they didn't understand, they didn't want to watch blurry, they wanted to watch HD! ”
…………
It was Xu Huan who was really shocked.
The company is in a difficult situation both internally and externally, but the emaciated camel is bigger than the horse, and the dealers and distribution channels in the heyday are still there, but the shipments are getting smaller and smaller.
Not long after the inspirational advertisement was launched, many dealers in Magic City reported that Meizu's sales continued to rise, saying that they needed to stock up in large quantities. With the continuous fermentation of the network, the national demand began to explode.
"The goods in the warehouse are all booked?" Xu Yan asked in surprise.
"The sales department is still answering the phone, and it may not be enough." The secretary wiped the beads of sweat from his head, "Now we can only send out the goods from the provinces and cities around the magic capital first, and a little farther away, it may take us a month to produce!" ”
"Let the factory produce 24 hours a day right away." Xu Huan's eyes were shining, and the long-lost excitement returned to his body.
"Quick! Prepare the car! I'm going to Yijia Media! ”
Xu Huan suppressed his current excitement, and Meizu was able to see an explosion of sales in a short period of time, almost all of which came from the advertisements of Yijia Media. If you don't strengthen the relationship at this time, will you wait for others to dig up the wall?