Early the next morning, Fan Xiaoyi followed Liao Mingfei to see the store he found.

Sure enough, it is on the ancient street, with a dense flow of people, which is very suitable for the retail of such small accessories.

The shopkeeper divided the shop into two parts, half of which was rented to a milk tea seller, and Liao Mingfei took a fancy to the other half.

They don't need a big place themselves, and the place is small and the rent is low, which is very suitable.

Fan Xiaoyi quickly settled down and went to prepare for decoration non-stop.

After she was busy for a day, she returned to the store to see that she was about to close the door and go home, but she saw that Li Yirong and another sales girl were there.

Fan Xiaoyi couldn't help but be a little strange, "Why haven't you gotten off work yet?" ”

Li Yirong immediately greeted her with a smile, "Sister Fan, tell you good news!" ”

As soon as she heard the good news, Fan Xiaoyi couldn't help but be shocked, but she heard Li Yirong say, "A few days ago, you didn't authorize me to arrange my own activity plan, I spent a total of four thousand seven," gave her a quota of five thousand, she actually spent so much money at one time, Fan Xiaoyi couldn't help but feel nervous, but listened to Li Yirong's next sentence, "Participated in a Taobao promotion activity." But I didn't expect that in just four days, the sales exceeded 20,000! ”

Fan Xiaoyi was taken aback, with sales of 20,000 yuan, profits are also thousands! She couldn't help but ask, "How many days is the event valid?" ”

"It's only one day, but it works very well, it's been going up for several days and it's not going down at all!" Li Yirong was also a little excited, after all, this was the first time Fan Xiaoyi had given her so much freedom, and she herself was very worried if she threw the money into the water.

Fan Xiaoyi only felt that her little heart was going up and down with Li Yirong, but she couldn't help but smile. Li Yirong is also too bold, but it seems that the money is well spent!

With sales of 20,000 yuan, the overall sales of the store are really not a big cake for online sales, and I didn't expect that there would be a day when it bottomed out!

Fan Xiaoyi chatted with them for a while before closing the door in a mood.

However, early the next morning, I went to find Yuan Changming, "I want to expand the strength of Taobao and WeChat stores." ”

Yuan Changming has also heard about it, which happens to be the same as Fan Xiaoyi's opinion, "The current network channel does have unique advantages, and we shouldn't treat it casually." ”

The two hit it off and immediately brought the three sales girls to discuss the specific arrangements.

Fan Xiaoyi expressed her thoughts and thoughts, "I want to build our own brand. Not only the online store, but also all of our external image, pedestrian street stores, all with a unified name and LOGO, to expand the brand influence. ”

Although it is too early to say that the brand influence is not at the scale of their current climate, this kind of thing is planned as soon as possible, and there is only benefit and no harm.

We are all young people and we know this.

Yuan Changming immediately agreed, "Why don't we plan the development style first, and ask someone to redesign the LOGO and store logo, and the pedestrian street store will also be decorated according to this style." ”

Fang Qianqian and Fan Xiaoyi also have this intention.

Only Li Yirong interjected, "Actually, I think we can be bold and enlarged a little more, and I think the scale of our online store still has potential to be tapped." ”

"Oh? Tell us what you think? Yuan Changming was also very interested.

Li Yirong said the feedback she received in the online store recently, "The feedback from buyers on our products is very good, which shows that our products must be competitive." In this case, it is better to increase investment and seriously build an online store. Although online sales are retail, they are not as profitable as a single order in our store, but if the retail volume can go up, the overall sales will go up. Moreover, the profit of retail is much higher than that of large orders, and it is not easy to lose money in the development of online sales. ”

Yuan Changming thought about it and asked, "What ideas or plans do you have?" ”

Li Yirong didn't expect Yuan Changming and Fan Xiaoyi to be so interested, but they didn't do their homework in advance, and there was no mature information to take out immediately. But she has always been in charge of online sales, and now she is in charge, and she is still very familiar with specific affairs. After thinking about it, I said what I thought. This includes what kind of promotion activities she has recently considered, how much budget she will need, and what kind of results she expects to achieve.

Finally, he said, "Actually, I think the decoration style of our online store is a bit backward, and it doesn't look very classy. If we want to build our own brand now, I recommend not only making a logo, but also redecorating our online store. ”

Fan Xiaoyi simply called Yue Meng over and carefully counted how much budget they would need if they really wanted to do all these things. The result was much more than everyone expected.

Originally, Fan Xiaoyi thought that including the decoration of the pedestrian street store, twenty or thirty thousand yuan could be spent. As a result, after some inquiries and statistics, if you want to do all the things you said before, you can't get it without forty or fifty thousand. If you really want to compress it, I'm afraid that you won't be able to achieve the desired effect.

Fan Xiaoyi had a headache. Money money money, money in the final analysis. But what they lack most now is money.

In the end, Yuan Changming said, "Let's recruit another person." Since you need such a large budget, it is better to hire a dedicated artist. Although it seems that you can't save anything for a while, since you plan to pay attention to the online store, you can still reduce the cost by doing your own art for a long time. ”

Fan Xiaoyi nodded. So they started recruiting again.

However, let these things go to Li Yirong to do, and she and Liao Mingfei concentrated on preparing the store on the pedestrian street. By the time they signed the contract, ran the opening procedures, renovated, and prepared, more than half a month had passed. This is because their façade is too small, and it will not take much time to renovate, otherwise it would not have been completed so quickly.

Summer is drawing to a close, and in September, their first retail storefront is finally open in addition to the sculpture headquarters.

The opening of a new store is always relatively deserted, with no steady repeat customers, only the occasional glance at passers-by.

However, only a few days after opening, Fan Xiaoyi noticed something unusual. The shop they rented was actually rented in an unexpectedly good location!

It is in Gujiekou, and the traffic is naturally needless to say. The point is that they have a bubble tea shop next to them, which also sells cones or something in this summer. This shop is doing very well. And when many girls are waiting for the milk tea cone, they will also glance at their store next to them, intentionally or unintentionally.

Before you know it, the store that has only been open for a few days can be no smaller, but it is actually having sales!

Fan Xiaoyi was overjoyed, is this her going to run at the right time? (To be continued.) )