Yu Deyang drank six or seven taels of wine, and he didn't hear a word he wanted to hear. Fortunately, he has a good amount of alcohol and can still support it.

He also mentioned the matter of "witnessing": "Brother Luo, you have hung my appetite for so long, tell me what the content of 'witness' is and what is the method of 'witnessing'? ”

Luo Qianfan saw that it was almost over, and then said to Yu Deyang: "Mr. Yu, you have always cooperated with Hongcheng Evening News and TV stations, isn't it okay to continue to cooperate next year?" Nowadays, the market share of Hongcheng Metropolis Daily can only rank second in Hongcheng, and it cannot compare with Hongcheng Evening News. ”

"Ouch, I've been drinking for a long time when I sit down, why don't you take a long-term view and talk more about the prospects for cooperation, not to mention the evening newspaper and the Pacific Ocean, okay?"

"Alas, come on! I also call it a short mouth, let's talk about it", Luo Qianfan hesitated for a long time, seemed to have made a lot of determination, and said, "Mr. Yu, these two assistants of yours are professional in wedding market advertising planning, seniors, so let me ask for advice first: How do you cooperate with Hongcheng Evening News and Hongcheng TV, can you talk about it openly?" ”

The two planners looked at each other, and then looked at Yu Deyang, which means: This is a trade secret, can you say it?

Luo Qianfan smiled: "What? Don't want to say it? Then I'll tell you whether it's okay or not, and you listen to what I say. Take Hongcheng Evening News as an example, the cooperation between the two of you probably includes two aspects: one is regular cooperation, spending money to buy layout - within a year, package a certain amount of funds to Hongcheng Evening News in exchange for a certain amount of space, regularly or irregularly place advertisements, and tell readers: take wedding dresses and find sedan chairs. To put it bluntly, this is called 'spending money to solicit customers'.

"The second is unconventional cooperation, giving money to the newspaper and asking them to help you plan marketing activities, publish corporate propaganda advertorials that look like news, and create a positive image of the sedan chair. When there is negative news about the sedan chair, the evening newspaper will come forward to help you settle it. This is also popularly said, one is called spending money to buy likes, and the other is called spending money to put out fires. Mr. Yu, am I right? ”

“…… Right! Just ......"

"It's just that you have wronged the money spent, and the effect is not obvious, my personal humble opinion, advertising bombardment is easy to aesthetic fatigue, causing the audience's rebellious psychology. People are annoying you, who still comes to you to take wedding dresses? Over time, boiling the frog in warm water, there is no way to be surpassed. ”

“…… You can't talk about being surpassed...... It's mainly the fire that hurt the vitality......"

"If you want to say this, you are taking me as an outsider, leaving half a sentence on your lips, insincere, forget it, I said it wrong, Mr. Yu, I will compensate you, I wish to carry the sedan chair to take the lead, the wind and clouds dominate, I salute you."

Of course, Yu Deyang heard the sarcasm in his words, and hurriedly picked up his wine glass and covered it with a laugh: "Brother Qianfan is not very old, and his professionalism is really not simple, since this is the case, I don't need to hide from the doctor, the situation is indeed what you said." So, what do I do next? How can we 'witness' when we work with the media? ”

He brought the topic to "witnessing" again, Luo Qianfan was not in a hurry, and put down the wine glass: "You are a photo studio, and you earn money for adult beauty." I want to ask you, what do you think about weddings and wedding photos? ”

"How to understand? Happiness, cultivation and fruition, the palace of love...... Actually, I haven't thought about it in detail, but what does it have to do with witnessing? ”

Luo Qianfan said: "I am a few years younger than you, and I am a layman, say a few words of superficial understanding, and you give me some pointers." I understand that the core value of wedding photos and weddings is to witness and share. Take wedding photos, get married, and play the most beautiful wedding photos on a loop at the wedding scene, just to let relatives and friends witness, witness the consummation of love, witness the beginning of happiness, share the sweetness of the newlyweds, and enjoy everyone's blessings. Is this called 'witnessing'? ”

Yu Deyang was even more confused. I understand the truth, how to "witness" cooperation?

Luo Qianfan said: "According to my observation, what the wedding photo studio can do now is to make the newlyweds look more beautiful, how to take photos more beautifully, build a real base, upgrade photography and video equipment, and upgrade clothing.

"What is Ben? A very large excavation space, all the wedding photo studios have not been found, let alone done. That is: spend very little money to let more people witness and share their happiness, and tell more people that they are married. Whoever can do it will have greater competitiveness and be enough to reoccupy the Hongcheng market. That's the main idea I 'witnessed'. ”

Speaking of the key point, Yu Deyang stretched his neck and reached his head and asked, "What you said makes sense, but how?" ”

Luo Qianfan's face was embarrassed: "I'll go down to the core content, anyone can use it when the creativity is spoken, I said it here, you go to Hongcheng Evening News to cooperate, I have no place to cry." Moreover, I have reported the plan to the leaders, and the Pacific side has basically been negotiated. If you want me to go on, you'd better find a guarantee, even if you and I can't work together, but you must promise not to plagiarize my ideas. ”

Yu Deyang laughed: "Don't worry, you won't plagiarize, it's just ...... Guarantee, where do I find a guarantee? ”

Luo Qianfan pointed at Zuo Qingzhu: "Find her to vouch." You like her, right, she also has a good impression of you, it is she who has repeatedly persuaded me to cooperate with you, if I say this idea and you release my pigeon, it is a matter of character, stationmaster Zuo, you are a witness, if he goes back on his word, you promise to ignore him for the rest of your life......"

Zuo Qingzhu's face was like a big red cloth, and he was embarrassed for a long time and finally nodded.

Luo Qianfan was relieved: "Then I'll say it." The specific way we work with Pacific Witness is: 'Segment the audience, serve the home, a newspaper, half a column, witness and share sweet happiness'.

"How? When the newlyweds get married, the newspaper will take out a small section of the news page, or open a half-centimeter half-column below to publish the congratulatory message of the photo studio, 'XX wedding photo studio warmly congratulates Mr. XX and Ms. XX on tying the knot'.

The words of blessing can be varied, and they can also be written by newcomers. Or publish a 2-inch wedding photo on a fixed layout, which not only promotes the photo studio, but also allows the whole city to witness the wedding photo and wedding.

"The biggest selling point of this idea is that any ordinary person can publish their wedding photos in the newspapers, and through the mass media with a circulation of 200,000 copies, they solemnly swear to the society: 'We are married, and we will be together for a hundred years.'" Mr. Yu, think about it, how many newcomers will be impressed by this measure? How many couples do you have to attract to the photo studio for wedding photos?

"You must be thinking: with so many newspapers, where does the subscription money come from? In fact, the money for ordering newspapers does not need to be paid by the photo studio, you can share the responsibility of the photo studio and the newlyweds, a newspaper is 180 yuan, you are 80 yuan, and the newlyweds can get a year's newspaper and a newspaper blessing on the wedding day, if you are a newlywed, 100 yuan for a big benefit, are you tempted? I can only reveal so much now, and it is inconvenient to disclose more core things. ”

Luo Qianfan didn't finish speaking, Ma Ling seemed to have discovered a new world: "Camel, when I got married to Zhao Kai, how much did it cost to buy the front page and publish our wedding photos?" ”

Luo Qianfan laughed: "The front page will give you half a page at most, at least seventy or eighty thousand." ”