The C2C platform of Bonjour Mall is actually very similar to the early eBay. The girlfriend of the founder of eBay at the time www.biquge.info loved the PEZ candy box, but she was troubled by the fact that she couldn't find someone to communicate with. So the founder set up an auction website to help his girlfriend communicate with PEZ candy box lovers across the United States, which was eBay. To the founder's surprise, eBay was so popular that it soon became crowded with enthusiasts who collected items such as PEZ candy boxes and Barbie dolls.

The founder's first item was a broken laser indicator, which was sold for 14.83 yuan. Surprised, he asked the winner, "Don't you know this thing is broken?" The buyer replied: "I'm a player who specializes in collecting broken laser indicators. ”

These recommendations are not systematic, but simply rely on the needs of the users themselves.

Today, eBay has 147.1 million registered users, sellers from 29 countries around the world, and millions of items in thousands of categories are sold every day, making it the world's largest e-marketplace. In 2003, the transaction volume was $23.8 billion and the net income was $2.2 billion.

Bonjour's C2C is mainly based on individual sellers, supplemented by professional sellers. In order to thoroughly promote the enthusiasm of sellers and buyers, Bonjour Mall has contributed its own strong logistics system. No matter where the seller is, Bonjour's logistics will pick up the parcel and deliver it to the buyer as soon as possible.

The logistics of Bonjour Mall will not reduce the cost, but it can't bear its service level. When consumers enjoy convenience, Bonjour Mall can also earn back part of the cost from the logistics system.

The warehousing and logistics system of Bonjour Mall is no longer only provided to self-operated products, but to the entire platform. Bonjour will inevitably increase labor costs by doing so. Originally, the logistics and rush of Bonjour Mall made the number of employees particularly large, especially the logistics brother of Bonjour, which can be comparable to any logistics company. It is worth noting that other logistics companies will also undertake the goods of some companies, but the logistics of Bonjour is only responsible for online goods.

Fortunately, Bonjour has never prided itself on being a high-end Internet company, pursuing the elite of its employees. Logistics and warehousing require a lot of work from ordinary people, and it would be better if the staff is larger.

However, the external services of logistics and warehousing of Bonjour Mall have caused headaches for many logistics companies. For a long time, the speed and service quality of ordinary logistics companies have been criticized by consumers, and goods are often lost. Consumers have no way to complain and are resentful.

Bonjour's entry into the logistics industry is not limited to its own platform, but is likely to be connected to other shopping platforms. You must know that the development of e-commerce is the reason for the real promotion of logistics development, and the logistics provided by the cloud Tao platform alone feeds most of the companies in the logistics industry.

Bonjour is going to steal the jobs of many logistics companies. To be more precise, Bonjour not only grabbed jobs, but also took away the jobs of other logistics companies, leaving them with no food to eat.

Logistics companies mostly adopt the franchise model, which covers the network as much as possible through zoning and slicing, and shares the cost of the logistics company. It is difficult for the company to adopt strict management of franchisees, especially the profits of franchisees come from receiving rather than delivering, which leads to the inability to guarantee the quality of delivery.

On the one hand, the logistics company strengthens the management of the franchise system, and on the other hand, it seeks help from Yuntao. The rise of Bonjour's C2C platform has also had a huge impact on Yuntao's business. As the so-called enemy of the enemy is a friend, logistics companies and Yuntao have a basis for cooperation.

The negotiations between Yuntao Horse Transport and Penguin Ma Huateng have achieved certain results, and the two companies have announced closer cooperation. Penguin gave up its e-commerce business and injected its own shopping platform into the business system of Yuntao. Correspondingly, Yuntao injected a part of the funds into the penguin and obtained a considerable part of the penguin's shares.

The cooperation between Penguin and Yuntao has been recognized by the boards of directors of both parties, and the board of directors also wants to protect its own interests in the face of the strong Yijia Group. Together, there are two benefits, and if they are divided, they are scattered.

The competition of e-commerce is the competition of price and the competition of user experience, Bonjour Xun has invested heavily in self-built logistics, and it can be seen that the user experience has been greatly improved. In this regard, the user experience of Yuntao has been poor. Yuntao can't build its own logistics, and it can't ask merchants which logistics they must use, because this is inconsistent with the concept of the platform.

In May, Yuntao Group, Penguin Company, Three-way Yida, Home Delivery, Huitong, and related financial institutions jointly announced that the "China Intelligent Logistics Backbone Network" project was officially launched, and the "Cainiao Network Technology Co., Ltd.", jointly established by all parties, was officially established.

Cainiao Network plans to invest 50 billion yuan in the first phase, hoping to build an open and socialized logistics infrastructure all over the country in 5-8 years. This will be an intelligent backbone network that can support an average of 10 billion per day, that is, about 5 trillion online retail sales per year. The goal is to "make delivery within 24 hours in any region of China".

What Yuntao and Penguin want to do is a network, a logistics network based on Ali's big data, and to be more specific, it is a transit center.

Before the establishment of the rookie network, all sellers shipped goods from their own warehouses, which was inefficient and a waste of resources, but after the establishment of the rookie network, sellers will use the rookie network to distribute warehouses across the country and deliver goods in a unified manner.

Since more than 70% of the business volume of many express companies comes from Yuntao, most express companies in the country are attracted to the rookie network platform, docking their respective information systems, and consciously improving many problems in their own express service system according to the requirements of rookies. With the support of Cainiao Network, the parcel processing capacity of various express delivery companies has also been greatly improved.

As for the logistics service attitude that Yuntao is most concerned about, Cainiao Network has announced a series of industry norms, hoping to supervise every link through real-time tracking of logistics. The responsibility is to the person, so that every courier can remember his own responsibilities and take responsibility for the express delivery he delivers.

Of course, the courier company knows that cooperating with Yuntao will reduce its autonomy, but compared to losing most of its business, the courier company is still self-aware. The most important thing is that the accommodation of the logistics industry is certain, and the logistics companies that cooperate with Yuntao will become the cooperative companies recommended by Yuntao, so the express companies that have not joined the logistics system will be excluded and lose the largest source of income.

This is equivalent to saying that Yuntao, Penguin and a number of banking institutions have carried out a major reshuffle of the domestic logistics industry. (To be continued.) )