Around e-commerce logistics, there are three major participants, namely e-commerce self-built logistics, rookie platform, and third-party express delivery. The initial starting point of the e-commerce self-built logistics and rookie logistics platform of www.biquge.info is to improve the customer experience by using the best quality express delivery services, and ultimately increase the sales volume of B2C business.

However, due to the high cost of warehousing and logistics construction, both types of logistics models invariably position the future development direction in an independent logistics company that is open to the whole society. On the other hand, third-party express delivery companies, which were originally socially operated, have also begun to reverse penetrate the e-commerce field.

Yuntao's Tmall mall logistics services are in a mixed state, and it is difficult to form a unified image and reputation. Bonjour Mall has put pressure on Tmall in external competition, so that Tmall Mall's market share in the segment represented by home appliances and furniture has been severely suppressed. The logistics system "rookie network" with the thinking of "platform and networking" has been launched, which is the cloud Tao company relying on the data network, and using the huge warehousing centers distributed in several important regions of the country, using the advantages of information big data to arrange warehousing, deploy logistics, and improve the efficiency of logistics express transfer in many aspects.

Overall, it is a cooperative relationship with courier companies. Cainiao provides sellers with warehousing and distribution network services, cross-border network services and traditional express delivery services based on platform big data, big data analysis and logistics cloud services for logistics companies, in addition to Cainiao also launched rural logistics for rural sellers and consumers, as well as Cainiao post station collection and delivery services for end-end consumers.

The goal of Cainiao Network is to promote the continuous transformation and upgrading of e-commerce logistics, so that various express logistics companies can provide better services for consumers. This goal makes rookies subjectively not directly compete with express delivery companies, but objectively affects the path of future competition of express delivery companies. On the one hand, the relative share of several express companies that have joined the rookie alliance will be relatively stable, and there will be no gradual expansion or even monopoly, and the concentration is unlikely to increase significantly. On the other hand, express delivery companies that actively participate in the rookie system will benefit more than those who do not. In addition, the actions of rookies will also affect the strategy of express delivery companies.

The integration of logistics companies by Yuntao Company is to improve its own logistics service system, so as to narrow the gap with Bonjour Mall. The advantages of free logistics and warehousing of Bonjour Mall are reflected at this time, although the investment in the early stage is very huge, and it also makes the whole company look complicated, but in the later stage, after the system generates returns, it is enough to recover the investment in the early stage.

Yuntao's catch-up at this time did not bring a sense of urgency to Bonjour Mall, and Bonjour did not change its own development steps, and steadily promoted the strategic measures that had been formulated long ago.

With the help of the social system of Yijia network, the C2C platform has absorbed a large number of individual sellers and buyers, simplified the transaction process of a small number of goods, and accelerated the speed of goods circulation.

For large sellers who are professionally active in e-commerce websites, Bonjour recommends them to settle in the B2C platform to refine the scale of platform transactions.

The more active the Bonjour C2C platform is, the more users of Yuntao will lose a lot. Users of e-commerce websites do not have so much user stickiness, and which platform has good quality and low prices, good service attitude, and fast logistics speed, they will go to which platform.

Yuntao can't keep up with Bonjour's superior system in terms of logistics speed and service attitude for the time being, so it can only find a way in terms of price.

The in-depth cooperation between Yuntao and Penguin has allowed Yuntao to import a large amount of traffic and has also received a certain amount of capital injection. Yuntao took out hundreds of millions of dollars of funds and used the mid-year celebration as a gimmick to give users a large number of rebates. That is to say, merchants do not need to make profits, and they are completely subsidized by the platform.

Concession subsidies are commonly used on some websites that need to be promoted to gain the initial part of users. In the field of e-commerce, the practice of cloud shopping has appeared for the first time.

For many users who are accustomed to online shopping, some subsidies and rebates are worth their busy work for a while. At the beginning of the Double 11 Carnival, users were willing to spend a lot of time doing tasks and playing games to get coupons and cash red envelopes. Not to mention the more direct and violent rebate method of Yuntao company, as long as there is a successful transaction, consumers can get a certain amount of coupons, and they can offset part of the amount when they shop next time.

Yuntao's consumption rebate strategy increases the trading volume of the entire platform in a short period of time, although there may be cases where buyers and sellers collude to defraud the platform of subsidies. However, the flaws are not hidden, and the rebate subsidy has objectively increased the traffic of the Yuntao platform.

Preferential subsidies are to fight each other's funds, Zhuoyue Company is not afraid of Yuntao, with the entire Yijia Group behind it, Liu Qiandong has the confidence to break hands with Ma Yun.

The two companies burned money endlessly, the domestic e-commerce platform was dark, and many business platforms that could not keep up with the pace could only become cannon fodder for the competition between the two companies. The total number of users is limited, and the competition between the two companies has left many e-commerce sites at the door.

The money-burning campaign of Yuntao Company and Bonjour will continue like this until any of the funds can't stand it, and the money-burning campaign will stop. This is a trick that hurts the enemy by 1,000 and self-inflicted damage, which is harmful to two huge companies.

However, the competition of commercialization is like this, and there can be no slackness, otherwise it will become the mouth of the strong. Only by persevering and staying up to the end can you become a real giant.

Yuntao Company is handled by Zhuoyue Company, and Du Jiayi delegates power to Liu Qiandong, unless it is a large-scale capital transfer, there is generally no need to ask Du Jiayi.

Liu Qiandong was so busy with Zhuoyue Company that he couldn't take care of eating, and he really did his hard work, and Du Jiayi was not idle.

Based on the development of Yijia games, the American company Riot completed the initial version of "League of Legends" in more than four months. In order to be able to test for bugs in the middle of the game, Riot started to test it. Labor in the United States is notoriously expensive, so the task of testing was transferred to the domestic Yijia game.

Yijia Games has done a lot of basic work, plus the contact time is longer, and the understanding of "League of Legends" is not shallower than that of Riot Company, and it is fully capable of detecting bugs. Yijia Games can take this opportunity to accumulate some experience and run in the team. Riot, on the other hand, was able to free up his hands to develop the next version of the game. (To be continued.) )