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Robert Iger, Chairman and Chief Executive Officer of The Walt Disney Company. He became chairman of Disney in 2000 and succeeded Michael Eisner as CEO in 2005.

Under Iger's leadership, Disney has unfurled its fangs, not just at the level of animated films. Beginning to march towards non-PG-13 teams, the intention to expand the territory is clear. In a place that outsiders don't know, he has a map of Disney's media kingdom, in which Pixar is basically in the bag, Marvel Entertainment is the first choice after stabilizing Pixar, and then Lucasfilm will once again strengthen Disney's lineup.

Initiating an acquisition of Marvel so early has actually disrupted his policy. It's a pity that he had to make a move, otherwise he would sit back and watch Marvel be pocketed by the Chinese. And that Chinese is not short of money to spend. Therefore, he decisively contacted all shareholders and clarified the policy of acquiring Marvel. Now that Disney has been put in the iron bucket of his elite, as long as it can make a profit, shareholders will naturally look to him.

Immediately after that, he joined the ranks of acquiring Marvel.

In the eyes of the outside world, Disney suddenly joined the rush to buy Marvel Entertainment, which Hu Yifei has been negotiating for a long time, which really surprised many people.

There have not been many major acquisitions in Hollywood for decades, such as News Corp.'s acquisition of 20th Century Fox in 1985, Sony's acquisition of Columbia in 1989, NBCUniversal's merger in 2004 to form NBCUniversal, and Sony's acquisition of MGM in 2005. 2005 Paramount acquires DreamWorks and 2005 Disney splits up with the Weinstein brothers...... If you count the present, then the family studios and Disney coaxing Marvel are definitely one of them.

When Hu Yifei arrived in New York, he was very annoyed. Those who are dizzy also have to preside over the work first, "What is the situation now, how many shares do we own in Marvel?" ”

The head of the acquisition team, Beamon Gales, is a well-known acquisition company in the United States, doing a job similar to that of the male protagonist in "Pretty Woman", they don't produce or only produce money, what they do best is buy other companies, and then split the company and sell it separately for money. Beamon is very famous in the whole circle, and this time it was quite unsmooth to find them to lead the acquisition of Marvel by the family studios.

Of course, Hu Yifei had expected these difficulties before.

Sometimes, having money is not everything. Identity has become Hu Yifei's biggest obstacle, even if he is a Japanese, I am afraid that he can successfully complete the acquisition under the slamming of US dollars now. But he is a Chinese, and Japan is the younger brother of the United States, but the potential gene of the United States to hate China is probably not much worse than that of Russia. And Russia is a great power, China is not.

Marvel does not refuse money, but is unwilling to let Hu Yifei dominate Marvel. They want to make money, but they are not willing to give up the power in their hands. Externally, it is said that Hu Yifei is worried that Hu Yifei, a foreigner, has broken Marvel's classic comics for decades, which is actually a matter of entanglement of interests.

-- This is also the most fundamental reason for the stalemate in the negotiations.

Is this possible, they want to take the rich people for fools, or weigh whether their brains are smart enough.

Beamon was a little angry and said: "Hu, in fact, we are already close to success, and we have completed the acquisition of 39% of Marvel's shares, even now we are already the largest shareholder of Marvel. It's just that the other shareholders who were originally negotiated, were waiting to sign the contract, but suddenly killed Disney......"

Hu Yifei raised his hand, stopped his complaint, and asked Erica: "How many Marvel shares has Disney acquired now?" ”

Erica was a little embarrassed and said: "On the surface, the acquisition began, but as soon as I heard that Disney joined the ranks of acquisitions, those shareholders began to turn to support Disney in disguise." Even if we buy more shares now, as long as Disney takes the dominant position in Marvel, we will be very passive. Not to mention that the rights obtained will be shared, and it will not help the family film industry much. If you can't pray for help from the family studios, then this acquisition is a huge waste. Even if Disney dominates Marvel, it is impossible for other shareholders to successfully earn dividends. ”

Of course, Hu Yifei understands these things, as long as Disney keeps using excuses to develop Marvel, it can prevent shareholders from getting dividends. After a long time, there may be a profit after all, but this is not what he wants to see. What's more, Hu Yifei didn't intend to become anyone's vassal from the beginning.

Hu Yifei thought for a while and said, "Where is Disney's acquisition of Pixar?" ”

"Huh?" The two were instantly puzzled, looked at each other, and looked at each other a little, looking at Hu Yifei.

Erica said: "Disney's acquisition of Pixar is just a word, they haven't taken action." Boss, where did you get the news? ”

Hu Yifei was taken aback, "Haven't you started yet?" Check it out! ”

He vaguely remembers that it was probably this year that Disney took the lead in completing the acquisition of Pixar, which completely solved his worries. Only two years later, the acquisition of Marvel. But now it's still 2006, Disney didn't pay attention to Pixar, but grabbed Marvel with Hu Yifei.

This can be understood as Disney actually took a fancy to Marvel for a long time, but it has not taken action, and Hu Yifei's sudden addition is the one who disrupted Disney's plan? And when Disney launched the acquisition of Pixar, he doesn't remember very clearly, maybe he really hasn't done it yet. Or was he ready to do it, but was disrupted by Hu Yifei?

Thinking of this, he urged again: "Check the composition of Pixar's company shares immediately, I want to get the most detailed information as soon as possible." ”

Ma Rujun, who was sitting behind him, walked out after hearing this.

During this time, she has been helping Hu Yifei take care of the tens of billions of assets. In addition to quietly buying a few promising stocks, such as Apple, Google, and Microsoft, the matter involving the shares of large American companies has also been re-investigated. This is Hu Yifei paving the way for the arrival of the financial crisis. Doing business has reached the point where he is now, and if he wants to make money openly with great fanfare, it will not work, and he must change his strategy.

He plans to devote two years to preparing for the coming financial crisis in 2008.

Money is not so easy to earn, after all, you are smart, and others are not stupid.

The information was quickly investigated, and Disney shareholders owned shares in Pixar, but the leader is still Jobs.

In fact, since "Toy Story" in 1999, Pixar has been leading the world in animation, and the animated films produced have become more popular than the other. On the contrary, Disney, as the leading partner, has declined in recent years, and the film model is simplistic, which seems to have endless troubles. That's why they wanted to buy Miramax, and then Miramax couldn't do it, and they kicked him out. Throw a wink at the vertex again, and throw it away again after the apex doesn't work.

It can be said that Disney has never given up looking for a way out. (To be continued.) )