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The cover of this issue of "Time Magazine" magazine is too timely, from the popularity of the release in May, to the tenacity of entering June with many blockbusters in succession, and now entering July, "Inception" has entered a period of exhaustion, and the box office has declined seriously.

The cover character of Time Magazine and the strategy of Warner and Family Pictures to reunite the popularity of the film with Hu Yifei as the focus in conjunction with the publicity of other media brought a brief resurgence to the box office of "Inception".

The Independence Day holiday is coming in July, and it's another crazy rhythm. In the past, all movies will show a certain growth during the holidays, and this time is no exception. Although there is a show of affection after the release of "Superman Returns", the word of mouth is really unsatisfactory at the moment, the single-day box office of "Inception" has rebounded to a certain extent compared with the previous days, and the most direct result of the box office rebound is that the theater side has increased the number of theaters screened by the film to more than 1,800 before the arrival of the weekend, which also laid the foundation for the contrarian growth of the three-day box office on the weekend.

In the eighth week of its release, it was released in 1,800 theaters over the weekend, and "Inception" returned to the TOP5 ranks with a revenue of $12.81 million, with a total of $358 million at the North American box office, continuing to consolidate its position as the annual box office champion! The global box office has also accumulated to 835 million US dollars, and overseas popularity can still be extended for a long time, and if it continues like this, even the threshold of 900 million US dollars is not impossible to look forward to.

The $800 million global box office results were transmitted back to the United States, and the media exploded again.

"There's no doubt that Galen Fox Fly is at the top of Hollywood's commercial directorship. Since the birth of the movie, no director has ever been able to make such an achievement at his age and create such a terrifying box office result......"

"Inception" achieved a global score of 835 million US dollars, which can be directly written into the top ten in film history, temporarily ranking ninth. second only to DreamWorks Animation's "Shrek 2" with $880 million. And there is obviously a possibility of further progress at the box office in the future.

$835 million, this data alone is enough to attract the attention of many people. This time, there is no need for Hu Yifei or his partners to go to public relations, and the mainstream media, including the three major newspapers, are almost all praised, as if Hu Yifei has become the representative of the American dream.

"A young man, alone, crossed the ocean to the other side of the ocean. With the start-up capital, he started a business in this unfamiliar place, and after the cultivation of this open and rich land, he finally became a heroic figure. The world's richest and most superstard. While reaping fame and money, but also reaping beautiful love -- a beautiful American blonde girl......" This is of course the focus of the American media.

The Chinese media obviously won't say this, although it is also a high praise, but the angle is completely different: "Where is the hope for the future of Chinese films, the leading figure of the sixth generation of directors of the post-80s generation has appeared", "The Chinese power that has risen in Hollywood has attracted the attention of the world", "The global box office has exceeded 800 million US dollars, 6.5 billion yuan, an unprecedented achievement, and it is also a record that makes latecomers look up and even despair......", "The box office record of 6.5 billion yuan, a film surpasses the total box office of the national films, How much does the family film company get in the end? "China Film, Huayi, and Anle invested 20 million US dollars, which was considered a fool's investment at the time, and now they suddenly make a profit several times, and they only sigh why they didn't invest more at that time? ! "Hu Yifei has shown the same fast speed of grabbing money in the film field as in the financial field......"

The reason why the media is so cautious is entirely because the energy of a good director is too great. Especially this excellent director is still very young and has a lot of money.

Just like Spielberg was to Universal Pictures and then to DreamWorks, a great director can revitalize a film company or build a film company.

If the family film industry was just a pediatric in independent films, it now has the potential to be among the top ranks.

Seeing the comments in the media, even if he is as calm as Hu Yifei, he feels a little fluttery, but fortunately, he can still stay calm and understand that the media is now praising him. It's just to attract attention, and if the next film fails, he will inevitably be greeted with far more criticism and ridicule than praise.

And "Inception" broke out of the competition and soared again, although it was described by countless film critics as the dark horse of the century, but Hollywood's major film companies and many people are destined to not be calm in the short term.

Disney is upset, Mickey Mouse is angry, and the consequences are severe.

In a luxurious office on the top floor of the Walt Disney headquarters building at Disney Studios in Burbank, Robert Iger, the chairman of Mickey Mouse's empire, is sitting behind his desk and looking at the subordinates in charge of the live-action film production department. "We at Disney can't rely solely on cartoons forever, now that it's the world of live-action movies, how are we preparing for Pirates of the Caribbean 2?"

Shrek Ben, head of the live-action film department: "It's ready, and there is no problem with publicity and release." The effect of the screening is also great, and everything that should be done has been done. Now just wait for the movie to be released. ”

But Robert was not satisfied, "There is only one Pirates of the Caribbean that can be handled, and we are too much inferior to other big companies in terms of live-action films." The touchstone is a piece of waste, and it can't help Disney hold up the banner of live-action films. We need more resources to seize a place in the coming big wave of live-action films. Such as...... Marvel! ”

Next week, "Pirates of the Caribbean 2 Soul Coffin" will be released, and Captain Jack will return strongly, instantly killing all the records of the year.

First, the box office performance on the opening day was a terrifying achievement of $55.5 million, beating last year's "Star Wars Prequel 3: Revenge of the Heath", which caused a commotion; then left "Spider-Man", which holds the record of $115 million, far behind with a super record of $132 million in the opening weekend; Not only that, but the average weekend revenue of $31,944 for a single theater also set a new record; The most spectacular achievement is that "Pirates of the Caribbean 2: Coffin" exceeded the $100 million mark at the domestic box office on July 7 and July 8 alone.

Of course, there is also a set of data that cannot be ignored - the opening value of "Plus 2" in the opening week of 132 million, which is nearly three times the $46 million of its predecessor "Pirates of the Caribbean: The Curse of the Black Pearl". All of the movies released this week, including last week's Superman Returns, have been reduced to the captain's foil.

The only heroine of the film, Keira Knightley, is so popular that she bursts.

However, at this moment, a shocking news suddenly broke in North America, and Disney joined the ranks of the acquisition of Marvel.

The comic book company, which was originally run out by DC, is now suddenly hot, and Hollywood's attention is once again focused on Marvel. When Hu Yifei heard the news, he was preparing for the preparation of "If You Are Honest, Do Not Disturb" in China, and then immediately flew to the United States to preside over the acquisition. (To be continued.) )