Chapter 219: Surprisingly Smooth (1)
On the same day, Luo Qianfan, Bai Lu, Cheng Xiang, and five or six staff members of the Lotte Training Center walked into the city's primary schools with a large number of newspapers to recruit young reporters for publicity, and they all ran before the National Day holiday. Pen, fun, and www.biquge.info
When he arrived at the school, the principal definitely wanted to see him, and when he came back, he would hand over the principal's mobile phone number and home phone number to Luo Qianfan.
In the evening, Luo Qianfan personally called these principals one by one and told them: As long as a young reporter is recruited and a copy of Hongcheng Metropolis Daily is ordered, Luo Qianfan will support the construction cost of the school of 5 yuan, whether it is the welfare of teachers, the purchase of equipment for the school, or the principal's own retention, anyway, the right to dispose of it belongs to the principal.
I made a phone call for two nights in the dark, and all the propaganda work could be done in place!
Luo Qianfan expected that when the sun rises tomorrow, parents of students will flock to the school, and the little reporters who signed up will break through the threshold.
Luo Qianfan even asked the staff of the distribution department to prepare enough invoices and money counters, and sent 4 recruits to Hongdu Media Company to help.
The next morning, it was calm, no one came to sign up, and there were very few consultation calls. Luo Qianfan, Lotte, Bai Lu, and Cheng Xiang were guarding the little reporter development department.
Why are there so few calls and why hasn't anyone come to sign up? All the publicity that needs to be done has been done: the newspapers have issued a call for solicitation; The school also went to publicize; The phone call to the principal was also made, which was strong enough and the conditions were attractive enough, why was it so quiet?
Luo Qianfan even worried: Am I too optimistic? Luo Qianfan didn't eat well at noon.
However, since the afternoon, the number of consultation calls has gradually increased, and the number of parents who have come to consult has also gradually increased.
After 3 p.m., the four phones never stopped. At 4 o'clock in the afternoon, the entire sixth floor of the Tianwang Building was crowded with parents, who formed a long S-shaped line, all of whom came to consult and sign up.
Luo Qianfan smiled, his efforts were not in vain.
Yan Ruyu called: "Sister, the little reporter is done!" ”
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At 10 o'clock in the evening, the first day of the inventory numbers came out, and in just half a day, Hongcheng Metropolis Daily recruited more than 2,200 young reporters, issued more than 2,200 newspapers, received nearly 600,000 yuan in newspaper payments, and nearly 60,000 yuan in commissions. Excluding costs and construction costs returned to the school, the company's net income is close to 40,000 yuan.
Many parents who came to sign up came with their children's essays, and Luo Qianfan asked Bai Lu to collect them one by one, with a total of more than 300 essays.
also asked Bai Lu and Cheng Xiang to carefully select the manuscript, and they could select some excellent works to publish on the day of the creation of the Little Reporter Edition.
However, these essays are not the main source of the manuscript of the day, the real source is the manuscript of the Lotte Training Center - the launch of the Lotte Training Center, this is Luo Qianfan's ultimate goal.
Luo Qianfan told the teachers at the Lotte Training Center: "Instruct the children to prepare more essays and prepare for the newspaper. ”
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During the National Day holiday, Luo Qianfan and Yan Ruyu did not rest, and the people from Lotte Training Center and Hongdu Media Company did not rest, accepting small reporters to sign up every day.
More than 5,000 people signed up on the National Day, and more than 4,000 every day thereafter, and by October 5, the total number of young journalists had exceeded 30,000, fulfilling the goal set by the newspaper.
The recruitment of young journalists is very popular, and the Lotte Training Center has benefited a lot. There are so many young reporters who come to sign up every day, and Lotte takes advantage of the trend, selects the best composition teachers, and holds an open class on composition writing every morning and afternoon, and parents in line can listen to it casually, and children who bring their children can also listen to it casually.
In just five days, more than 300 students were enrolled at the Lotte Training Center.
This number has already exceeded the number of students enrolled in a semester of talent training.
Talented, on the same building, can they not receive the news? I also want to pull people, but the report on the sixth floor that posted the Hongcheng Metropolis Daily Changchun, and the reputation of talent is terrible.
What's more: the talent training is in dispute with the Hongcheng Metropolis Daily, and the parents have basically formed a consensus: if they participate in the talent composition training, then the child's composition will no longer be published in the Hongcheng Metropolis Daily.
In addition, a small rumor circulated among parents: Lotte Training Center is a key partner of Hongcheng Metropolis Daily, and if the child participates in the training at the Lotte Training Center, the child's essay will be published first.
Parents are not stupid, who still chooses talent? Even the children who have signed up for the talent class can't sit still, and some people even turn up the old accounts, saying that the talent is fraudulent, and the so-called famous teachers are simply deceiving, and they want to withdraw from the class and get a refund.
If you go to the eighth floor, you can see the talented staff sitting and chatting like a cold concubine every day.
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Luo Qianfan wakes up with a smile every day, Lotte Education and Training Center is completely on fire, Lotte is already starting to recruit excellent full-time and part-time teachers, and the remaining 800 square meters of spare rooms on this floor have also been rented to expand the business.
The development of the small press department was much smoother than expected, recruiting 30,000 people a week, even if Luo Qianfan was very optimistic, this number and such a fast speed were also unthinkable at the beginning.
He reported the numbers to Yan Ruyu every day, Yan Ruyu simply loved this little brother to death, is there anyone better than him? It's a pity that he was born a few years before him, alas......
However, Yan Ruyu, who calmed down, thought of a question, and he solemnly told Luo Qianfan: "The enrollment figures of young reporters should be kept secret from the newspaper, and they can't think it's going well." ”
Luo Qianfan is a very smart person, and he immediately understood -- Yan Ruyu was worried that once the newspaper's senior management learned that the enrollment of young reporters was so smooth, maybe they would regret it, and then revise the development index, and the target of 25,000 copies might become 50,000 copies, and the enrollment pressure would increase; Another example: the newspaper would rather break the contract and pay compensation, but also tear up the contract and take back the independent operation rights of the small reporter edition.
At that time, it was Hongcheng Metropolis Daily that benefited, and it was "Hongdu Media" that suffered from the interests, that is, Luo Qianfan and Yan Ruyu.
There is no need to be polite to the newspaper in front of interests. Therefore, the issuance data is only in the hands of Luo Qianfan and Yan Ruyu, and it is too simple to hide from the leadership. A report is issued every three or five times, and Yan Ruyu takes the report to Shang Yunfeng to complain and talk about the difficulties, at least until the end of the release season.
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October 8 is the opening day of the first issue of the Little Reporter Edition, and the beginning is crucial.
On October 6, Luo Qianfan asked Bai Lu and Cheng Xiang to put down all other work and concentrate on editing and typesetting the manuscript.
There are many essays, some of them participate in the competition, some parents submit their own papers, and some Chinese teachers from various primary schools submit their essays in groups.
There are 4 pages, 1 page for the composition of the junior group, and 2.5 pages for the composition of the senior group.
Luo Qianfan told Bai Lu and Cheng Xiang that the composition of the Lotte Training Center should account for 1/3. The rest of the essay should be considered comprehensively from each school, and in addition to the merits of the manuscript itself, it should also be balanced.
With 0.5 editions left, Luo Qianfan personally wrote a press statement, and left 1/4 of the perennial advertising space to attract investment.
This merchant doesn't need to move, the merchant's nose is the most sensitive, and as soon as Luo Qianfan let out the wind, several merchants came to the door. (To be continued.) )