Soon after the press conference, Bonjour Mall opened the sales entrance of Yijia mobile phones, and a large number of users poured into it in an instant. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Bonjour Mall gave a large promotional poster of Yijia mobile phones on the homepage, and also specially marked that the first batch of Yijia mobile phones was only 1 million units.

Yijia mobile phones are only sold on the Bonjour Mall network platform, and the use of hunger sales.

The first batch of one million units is to create an illusion that users are out of stock, so that users in a tangled state will no longer linger and click to buy happily. Bonjour Mall supports online payment, as well as cash on delivery and POS machine swiping cards, as long as users have the intention to buy, the rest have mall services in place.

As the saying goes, "If you don't have diamonds, don't do that porcelain work".

No matter how good the product is, it also needs to be recognized and accepted by consumers, and have enough market potential, so that hunger marketing will have room to show, otherwise everything will be in vain, and you will even suffer from a disease. Constantly explore people's desires, in order to seek the functional interests of products, brand personality, organizational brand image, self-expression, and emotional relationship to conform to the psychology of the regional market, and achieve psychological resonance with consumers, which is the fundamental operation of "hunger marketing".

The large-scale publicity of Yijia Media and the live broadcast of the product launch conference can make more consumers have access to Yijia mobile phones.

At least, more than two million users who watched the live broadcast must be full of interest in Yijia mobile phones, even if only ordinary people in it will really have purchase needs, then the first batch of 1 million mobile phones can be sold out quickly.

The rise of Bonjour Mall in a short period of time mainly relies on perfect service and ultra-fast logistics team. In most parts of the area, it can be delivered the next day, and in more remote places, it can basically be reached on the third day.

All logistics and distribution are calculated and distributed by special computers, and the speed and quality of delivery, as well as user feedback, are the company's criteria for considering couriers.

When the company is linked to user satisfaction, employees will naturally be able to provide good service.

On the second day of the press conference, the media attending the conference reported on the press conference of Yijia Electronics. In the case of red envelopes in place, the vast majority of them are positive reports.

"We can fully focus on the Yijia phone itself – a mobile device that really needs a user. It will revolutionize the future of mobile devices. Yijia mobile phones also have the ability to change the future of the computing industry, which gives us hope to put computers in our pockets. August 18, 2007 is likely to be the first day that the average consumer truly learned about mobile computing. -- East China Daily

"The Yijia phone may not be perfect, but it is undoubtedly the furthest device moving in the right direction. Today's great product will have a huge impact on the industry, and the average user will slowly realize that change is coming. Is the screen really as good as advertised? No doubt! Text text editing can be done flawlessly, browsing the mobile web becomes a reality, and it integrates computers into smartphones, turning human-computer interaction into a reasonable experience. -- Internet Weekly

"It's smart, it's stylish. It does what other phones can't do before, and it lacks most of the features of feature phones. The phone is so beautiful and slim that the Treo and BlackBerry are dwarfed. Swiping on the glass screen is so elegant and concise, the software experience is the greater success it brings, fast, beautiful, menu-free, and extremely simple to operate. You'll never get lost, and at any time you'll be freed up by the home button, which uses the various functions through the 16 icons on the home page. -- Professor Ruan Chen, East China University.

"The disappearance of the physical keyboard is the most controversial point of the Yijia phone, but once you use it, you will find that it has a smooth learning curve, and any user who is used to the physical keyboard of the BlackBerry and Palmtreo phones will be able to use it comfortably and practically. To be honest, I didn't find the Treo typing experience very good, and although I was able to manage the text at will (on a physical keyboard), I couldn't reach an acceptable typing speed. It's hard for me to match the speed of the "thumb typing" of a BlackBerry device that I've used for more than a year, but I believe that if you spend a certain amount of time training on your Yijia phone, you will find that the virtual keyboard is so good. A monologue by a mobile phone enthusiast.

……

When the media praised Yijia mobile phones, the mobile phones delivered by Bonjour Mall gradually reached the hands of consumers.

Mobile phones are fragile products, and Bonjour Mall has also specially made another layer of packaging on the outside of each mobile phone, which is filled with a lot of inflatable film to prevent damage caused by bumps.

In fact, Yijia mobile phone is not so delicate, as a portable communication tool, it is still necessary for the mobile phone to have a certain anti-shock and anti-drop ability. Of course, it is very unrealistic to expect that Yijia mobile phones like Nokia can still make calls from multiple layers.

The 3.5-inch capacitive touch screen of Yijia mobile phone can not afford to fall, if the screen is broken, it will cost a lot of money to replace it.

"Yijia's mobile phone is really expensive, thousands of it, and the meat hurts! But it's worth it, it's like in a science fiction movie! ”

"I bought a white, rounded frame and put it in my hand, it's a work of art."

"I'm not going to tell you that when I get my phone, I hold it in my hand, like I hold my kidney."

"I feel that I don't need a computer in the future, and my mobile phone can solve everything."

"There are a lot of software and games in the app store!"

……

The hardware of Yijia mobile phones is very good, almost a collection of several top technologies in the industry. Except for the fruit iPhone that has not yet been listed, Yijia mobile phones have no rivals in the market.

In addition, Yijia mobile phone provides a very rich software service. More than 500 apps, covering almost all the needs of users. In the final analysis, mobile phones are more like a platform, and calls and text messages are the most basic service content.

Excellent hardware and software, but also expensive prices. When Nokia and Samsung's high-end flagship phones were only sold for 5,000, the list price of Yijia mobile phones was already 5999 and 6999. And in the United States, the selling price, converted into RMB, is even higher.

In 07, there were really not many people who could take out five or six thousand to buy a mobile phone without blinking, but Du Jiayi didn't think about reducing the price.

Style is such a thing, you can't see or touch it, but it really exists. It is easy to reduce the price and it is difficult to increase, and it is even more difficult to gain the reputation of users. (To be continued.) )