"Yuntao's methods are really powerful, only a week now, there are nearly 100,000 Taoke participants, and if this development continues, it is estimated that it will reach one million in half a year!"

"There are one million people as promoters of Yuntao products, and the marketing trend driven by it is really terrifying. Pen & Fun & Pavilion www.biquge.info "Sun Chen, as the marketing manager of Zhuoyue Mall, has not only admiration in his heart, but also deep fear.

"Aren't we going to do the same?" Liu Qiandong couldn't help asking.

Sun Chen shook his head: "Users are all preconceived, even if we imitate their Taoke model, we won't get so many Taoke." ”

"Yuntao's Taoke share is subsidized by merchants and platforms, and in fact, Yuntao's expenditure is very small. We are self-employed, and if we provide generous Taoke intermediary fees, it will cause huge losses. ”

Bonjour started with a self-operated model, and later began to introduce brand companies to settle in, but self-operation is still the main revenue of Bonjour Mall. Originally, the platform was a small profit but quick turnover, and if it was divided again, it would undoubtedly bring the company's capital chain into the abyss.

As an observer of the meeting, Du Jiayi did not mean to disturb at all.

When Du Jiayi became a shareholder of Zhuoyue, he promised Liu Qiandong that he would not interfere with the normal operation of the mall. Unless it is a big decision or cooperation, Du Jiayi will exercise controlling power.

If it weren't for Liu Qiandong's insistent invitation, Du Jiayi would not have attended the regular meeting of the mall.

"Now there are not only more than 100,000 individual Taoke, but also a large number of shopping guide websites and shopping guide forums with cloud Tao promotion as a profit model. It is said that the profits of these shopping guide websites are very considerable, and they have undoubtedly brought up a trend, and it is very difficult for us to participate in them. Sun Chen added.

Once a profit model emerges on the Internet, people will follow suit. There are more than 200 forums on the shopping guide website, among which the sites such as iShopping and Shopping Guide have already had a certain user base. Some companies are very optimistic about the business model of "professional shopping guide website", hoping to seize the opportunity, gain a higher market share, and then embark on a road of financing and listing.

No matter how bad it is, the shopping guide website can bring a lot of profits, and it is enough for these webmasters to make a lot of money.

Consumers click to buy first, and then the merchant pays the commission after the transaction, which can make the traditional pay-per-click Guangzhong "deceptive click trick" nowhere to hide, which greatly improves the accuracy of advertising and avoids the dilemma of waste in the traditional advertising model.

For Taoke, "pay-per-deal" will make them more willing to choose to promote those high-quality merchants and high-quality products. Because the source of all their income is that merchants sell goods, on Yuntao, because of the credit system and transparent transaction links, only those honest merchants and high-quality goods will have better sales. And those dishonest merchants, even if they can give Taoke higher rebates, they can't sell goods on Yuntao, and Taoke can't make money.

"Pay by transaction" will make good merchants and goods on online retail platforms like Taobao more valued, get more transaction opportunities, and automatically expel "bad money".

Merchants pay promotion fees, the platform has traffic, Taoke gets money, and consumers get in touch with the goods they want, which is a model that benefits many parties.

There is an essential difference between the model of Bonjour and Yuntao, and the model of Taoke cannot be applied to Bonjour. If you rashly imitate it regardless of the actual situation, it will only make the situation worse.

Du Jiayi took advantage of the meeting to fall into a short silence before speaking: "You only see Tmall Mall and Taoke in the big cloud Tao strategy, and you don't notice that Yun Tao is doing a combination of online and offline. ”

The focus of the meeting has always been at the front, and it has not been discussed at the end. Under Du Jiayi's reminder, they looked back.

Yuntao has opened a large number of offline stores to help users recharge phone bills, water, electricity and gas bills and other life services.

"Yijia Network has been doing ecology, in fact, it is still in the ecology of software and hardware. The speed of Yuntao was beyond my expectations, and they started to open offline services, which is equivalent to combining online and offline to start building their own e-commerce ecosystem. ”

Some of Yuntao's physical stores provide life services, and there are also Tmall's express collection and delivery points, which will gradually offset the advantages of Bonjour Mall's logistics and services.

The redo of Tmall and the emergence of a large number of Taoke are just Yuntao growing itself. Then the opening of offline physical stores is equivalent to cutting off the foundation of Bonjour Mall, so that its advantages no longer exist.

Liu Qiandong's face became very grim: "Then it is even more necessary for us to interrupt their development plan, if we achieve the goal as they expected, then we may face a catastrophe!" ”

Liu Qiandong's words are really not alarmist.

Dayuntao Strategy has received 500 million yuan of capital injection from the group, and a large amount of funds in Bonjour Mall are pressed in logistics and warehouses, and it is really impossible to get so many promotion costs.

Liu Qiandong motioned for the head of Bonjour's purchasing department to speak.

"Although there are many ways to implement the big cloud Tao strategy, in the final analysis, it is to sell more goods."

"We don't need to learn exactly what they're doing, we just have to find our own way to promote and be able to fight back!"

Liu Qiandong nodded. The purchasing supervisor is right, let him come a few ways, I will only go all the way. No matter how many ways there are in Yuntao, as long as Bonjour Mall can sell more goods, then it can continue to suppress Tmall, which has entered the O2C field.

Du Jiayi suddenly thought of a very powerful promotion model, if it can be copied, it can give Yuntao a major counterattack.

In the final analysis, Bonjour Mall is a super huge market, and the promotional measures usually taken in the supermarket can also be painted according to the gourd, but the scale is larger.

Promotions must have gimmicks, not for no reason. Under enough gimmicks, it also needs to be able to mobilize the enthusiasm of consumers and allow consumers to fully participate in large-scale promotions.

In reality, supermarkets sometimes give out discount coupons or vouchers, which are provided by manufacturers or retailers to give discounts on second purchases. Then Bonjour Mall can cooperate with the brand merchants to reduce or return certain consumption to users.

Then Bonjour, as an online mall, can also adopt such a model.

As for the gimmick, Du Jiayi remembered the chopping hand festival in another world, that is, the thunderous Double 11, the traditional Singles' Day. (To be continued.) )