Singles' Day is not a festival in the traditional sense, but a festival artificially created by businesses. Pen ~ fun ~ pavilion www.biquge.info

On November 11th, four lonely singles are given, so the meaning of Singles' Day is given.

"It's like a lot of shopping malls have year-end promotions, but it's just a promotional activity that gathers all the merchants on all the platforms."

"Take a variety of ways to give users something in return."

"The big cloud Tao strategy divides part of the profits to Taoke, and in a sense, Taoke occupies the interests of some consumers. We don't need Taoke, but completely give them profits, which is huge for consumers. ”

As an e-commerce company, Bonjour Mall actually operates in accordance with the way of Internet thinking. But in fact, the essence of e-commerce is just to put real transactions on the network, cutting many of them.

If you want to motivate users to consume on the platform, you still need to grasp the psychology of users. Most of the people who shop online are looking for good quality and low prices. If Bonjour Mall can be cheaper and more affordable within a limited time, it is not afraid that consumers will not pay. The so-called Double 11 special offer is no different from the jumping price at the entrance of many stores, tearful sales, and seasonal discounts, but in the shopping carnival, the style is higher.

Liu Qiandong, Sun Chen and other senior executives of Zhuoyue Company were completely stunned by Du Jiayi's concept.

Create a festival.

It's really bold and creative.

Most of the people in Bonjour Mall are young people, full of vitality and have an instinctive tendency for creative things. Du Jiayi's proposal was endorsed by all high-level officials, including Liu Qiandong.

It's late October now, and on November 11, there is just over half a month left. If you want to catch up with this gimmicky day, you need to do high-intensity work.

Bonjour Mall is still on the rise, and its employees are generally full of fighting spirit. Especially under the incentive of Liu Qiandong's extra two months' salary, many programmers expressed their willingness to work overtime.

When Bonjour began to contact the brands injected on the platform, Yijia Media began to promote Double 11 on multiple channels.

"Double 11 brand coupons, discounted on November 11, grab it immediately."

"2000 brands, 5 million explosive products, 5% off the whole site!"

"A festival of buying, buying, buying."

"Don't be afraid of Singles' Day, Bonjour will accompany you for the holiday."

Singles' Day is a very novel concept in front of the public, and in this season of shopping, shopping and shopping, self-operated and brand merchants in Bonjour Mall have put out special information.

As a platform provider, the mall has launched a large number of activity forms.

PC and mobile mobile terminals have launched a variety of interesting games, every day to participate in a new game, there is a chance to win the platform provided by the 5 yuan, 10 yuan, 100 yuan, 1000 yuan stall of double 11 no threshold coupons, the winning rate is as high as 90%, and in the prize to LCD TV, iPhone and other grand prizes to attract attention.

Before the official launch of the "5% off" products promoted by Bonjour Mall, it gathered super popularity with interactive games.

Bonjour Mall has injected US$100 million into Singles' Day through multiple channels, half of which was borrowed from Yijia Group.

It can be said that a lot of marketing funds have been invested in the first Double 11, which supports more strategy and creativity.

In addition to the promotion and discount activities of self-operated products and brands, it also opens up a new battlefield in the field of overseas shopping. In this promotion war, Bonjour has purchased more than 100 internationally renowned brands to prepare for the promotion during the Double 11 Festival, and in order to meet the shopping needs of overseas shopping families.

Haitao has always been a difficult item for ordinary users to access, requiring certain circumvention skills, and express delivery needs to be transferred, and it is very troublesome. If something goes wrong on the way, the rights and interests of consumers are often not protected.

Bonjour Mall has sent a professional team to track and trace the entire procurement process, and has also opened a live broadcast on the Yijia video website, so that users can make purchases without worry.

Haitao can guarantee the delivery service, and the promised delivery time is shortened to 9-15 days, which not only greatly shortens the customs clearance time of Haitao, but also greatly increases the purchase country and product category.

A combination of punches has caused a rapid increase in the number of visits to the entire website, especially on the mobile phone port, showing explosive growth.

While the number of visits is rapidly climbing, the number of orders placed per day is decreasing.

Many merchants have made it clear that they will cut prices on Singles' Day, which has made many consumers slow down the pace of shopping a little and instead hoard a lot.

It can be expected that nearly half a month's consumption will be accumulated on the day of Double 11, and the outbreak will surprise everyone.

Bonjour Mall promoted Double 11 in a very high-profile manner, which made the cloud Tao company that had just promoted the big cloud Tao strategy out of a wait-and-see attitude.

In Ma Yun's view, this is Zhuoyue's countermeasure to Yuntao, whether it can work or not, Ma Yun has no bottom in his heart.

No matter what measures the opponent takes, Yuntao still builds its own strategic system in depth, and does not affect its own layout because of Bonjour's measures.

In Ma Yun's view, the iron has to be hard, if Yuntao itself can not improve its own system, it cannot form a closed loop, and it will still look very embarrassed in front of Bonjour Mall.

Bonjour is self-operated, with its own logistics and warehouses, which can provide better after-sales service, and each will hit the weakness of Yuntao. Only when Yuntao's Tmall platform is built can it make up for the gap in O2C. Even if it can't overwhelm Bonjour, at least it ensures that Bonjour does not have a dominant position in O2C.

It is a common problem of the company, and only continuous expansion can ensure the vitality of the enterprise and the evaluation of the capital market. No one can guarantee that Bonjour Mall will not develop a C2C platform, or even build a platform between enterprises, which will hit the foundation of Yuntao.

Yuntao's wait-and-see has made many e-commerce companies silent. At the end of October, the most dazzling domestic Internet was Bonjour Mall.

Double 11!

$100 million in concessions!

Hundreds of brands of overseas shopping~!

Absolute Authenticity Guaranteed!

Excellent logistics and after-sales service!

Each of them has ignited a raging fire in the heart of the chopping party, borrow if you don't have enough money, and save it if you have money.

According to the background statistics of Bonjour Mall, the number of items in the user's shopping cart is dozens of times that of the previous month. When it comes to Singles' Day, I don't know how many users will buy their shopping carts with one click, and the proportion of them converting into transactions is very large.

When the marketing department and the publicity department were busy, the technical department of Bonjour Mall was not idle. (To be continued.) )