How slow was logistics in '07?

Time it knows. Pen "Fun" Pavilion www.biquge.info

You buy an egg and when it is delivered to your house, it pays for the chicks. If you go a little slower, the hatching chicks will already be able to lay eggs, and the seller may charge you a premium.

When Yuntao first appeared, the lack of third-party payment platforms, coupled with the distrust of logistics, many transactions were face-to-face in the same city, and e-commerce existed in name only.

With the advent of the payment insurance of the third-party payment platform of Yuntao, the contradiction of transaction funds between sellers and buyers has been prevented. The buyer gives the transaction money to Alipay escrow, and after knowing that the buyer confirms that the receipt is correct, the funds escrow of Alipay will enter the seller's account.

The development of Alipay and logistics has contributed to the popularity of Yuntao, and a large number of users are accustomed to buying bargains on Taobao.

Tens of millions of daily active users bring hundreds of thousands or even millions of daily orders to the Yuntao platform. Naturally, such a large amount of user traffic cannot be wasted, and Yuntao also tried to do instant messaging, but the market was cold, and finally became a tool for communication between sellers and buyers.

Yuntao has achieved the ultimate in C2C and O2O, and no company at home and abroad has said that it can surpass Yuntao.

This is the situation to create heroes, when everyone did not notice this part, and the conditions and environment were not yet mature, Ma Yun began to do e-commerce. When the time is ripe and the general environment encourages e-commerce, everyone is frustrated to find that Yuntao is already a behemoth.

I have to mention SoftBank here, if it weren't for SoftBank's Son Masayoshi who invested a huge amount of money in Ma Yun, Yuntao would have died on the road long ago. SoftBank is in an island country, but it is very optimistic about the development of the Internet in China and likes to invest in potential companies.

The development of Yijia Group is inseparable from SoftBank's investment of 200 million US dollars in Yijia Media. This fund has allowed the development of Yijia Media and driven the development of the entire Yijia Group.

However, Du Jiayi attaches great importance to the controlling stake, and SoftBank has never had the opportunity to get more shares. With the listing of Yijia Media, SoftBank also cashed out a lot, but symbolically retained its shares. The profit brought to SoftBank by cashing out is ten times that of investment, which is a super rich return.

Yuntao has the absolute advantage of O2O and C2C, and what is set aside is O2C. In addition to Bonjour's accident, there are also many e-commerce companies in China that learn from the Meiya model, but they are not as lucky as Bonjour and can get a large investment.

Bonjour Mall used to focus on audio-visual books, and the daily orders reached 3,000 orders at its peak, which is a relatively good e-commerce company in China.

The second round of financing gave Liu Qiandong the funds to integrate resources and lay out the entire East China region.

On the first day of the launch of the new version of Bonjour Mall, the daily orders reached 5,000 orders, with an average amount of more than 100 yuan per order and a turnover of more than 500,000 yuan throughout the day!

At this stage, Bonjour Mall still relies on the warehouse of Baixin Supermarket, mainly covering East China, plus a huge logistics and distribution team, which can basically achieve next-day delivery. That is, the order is placed before 4 o'clock in the afternoon of the same day, and it can be arrived at noon the next day, if it is a little far away from the warehouse of Baixin supermarket, it can basically be guaranteed to arrive before 6 o'clock in the afternoon of the next day.

The logistics and distribution team of Bonjour Mall is established on the basis of the original team of Baixin Group, and has a perfect reward and punishment system. The delivery staff needs to have face-to-face contact with users and must maintain a good service attitude.

After each transaction is completed, users can evaluate the quality of the product, the speed of logistics and the service attitude, and if the evaluation score is lower than a certain number, Bonjour will arrange a return visit from the customer service. If the result of the return visit is that the delivery person or the product has a problem, then according to the system, whoever has the problem is responsible.

This involves a large amount of data required for full traceability, and the relevant databases and software are produced by Yijia Network.

Bonjour Mall is still very immature, and Yijia Group and Baixin Group have spent a lot of energy and resources to support it.

Liu Qiandong has never been as easy as now, if there is a problem with publicity, you can ask Yijia Media for help, the logistics and distribution of goods channels are lined with the help of Baixin Group, and there are technical problems on the website, and Yijia Network has a strong technical force.

If this was before, as soon as Zhuo Yue had a problem, Liu Qiandong would have to scratch his head anxiously.

Although it has lost its absolute controlling stake, it is worth it to be able to let Bonjour enter the fast lane of development. Liu Qiandong encouraged himself so much that he had to think about it if he couldn't open it. Bonjour Mall grew up with the support of the two groups, and if it was disobedient, Yijia Group and Baixin Group could also change their website support and show their muscles, which inevitably meant to beat Liu Qiandong.

On the second day of the launch of Bonjour Mall, the daily order volume reached more than 30,000, which was a big cut off similar websites. More than 3,000 of the more than 30,000 orders belong to Baixin Supermarket, which also proves that the network of physical supermarkets is a very correct path.

On the third day of the launch of Bonjour Mall, the relevant advertising was basically in place, and the daily orders rose rapidly, reaching a very terrifying 60,000 orders, which was directly doubled compared with the previous day.

Bonjour Mall's advertising campaigns, from traditional TV, newspapers and magazines, to online advertorials and website advertisements, millions of dollars were scattered like snowflakes, and the results were immediately seen.

Through the comparison of big data, many of these orders come from unified users, which shows that Bonjour Mall can retain users.

On the fourth and fifth days, the order volume growth of Bonjour Mall slowed down and basically remained at about 70,000.

On the sixth day, Bonjour opened the cash on delivery function.

In addition to Baixin Supermarket, the rest of the products in Bonjour Mall are self-operated, plus their own delivery team, there is no risk of cash on delivery.

For online shopping, at least you have to open online banking and have a third-party payment account before you can complete the online purchase.

Middle-aged people have poor receptivity, and opening online banking to complete the binding is a big project for them, and they have a natural resistance to online shopping.

Bonjour Mall's cash on delivery simplifies the online shopping process, you have to choose well, have a Bonjour Mall account, you can shop online. For many middle-aged people, this is undoubtedly a very big attraction.

On the seventh day, the daily orders of Bonjour Mall exceeded 100,000!

From 3,000 to 100,000, Bonjour Mall only took a week! The turnover of Bonjour Mall exceeded 10 million in one week!

And that's just the result of covering East China, and if it covers the whole country, this number will multiply several times! (To be continued.) )