Ai Jinmeng fell asleep on the sofa, and her posture was very unsightly. Du Jiayi took off his coat and covered all the places that were covered, and then went to Shen Danyi's office.

"What does Du Shao mean?" Shen Danyi took a general look at the materials that Ai Jinmeng sorted out.

"Others feel that the threshold for entering the building advertising market is too low, which is why so many competitors have appeared." Du Jiayi said, "If we raise the threshold so high that capital will not dare to touch it, the competitors in the market will be at least half less." ”

When it comes to business, Shen Danyi will naturally put away his sissy side, and he seriously considers Du Jiayi's statement.

"But the interest in building advertising itself determines the low threshold, which we can't change." Shen Danyi analyzed, "If we insist on adding too much added value to it, we are likely to go astray." ”

If you want to raise the bar, you need to use your brain in the product itself. The most important thing in building advertising is the platform, but LCD TVs and outdoor displays are someone else's, you can buy it, and others can buy it.

Office buildings and commercial properties, you can negotiate, others are also qualified to negotiate.

"If we reduce advertising fees and increase the rent to the property, it will greatly weaken our competitiveness, and the return on investment will be slower, and the development may be even slower in the future."

Shen Danyi said solemnly. As a management professional, Shen Danyi analyzed the measures that only raised the threshold.

"We're not going to slow down our expansion, we're going to accelerate it." Du Jiayi said confidently.

"When the fast-running antelope meets the lion, instead of running, it bounces while jogging, deliberately wasting the opportunity to escape, do you know why?" Du Jiayi paused, and then said:

"Because even so, the antelope has the confidence to outrun the lion, and if the lion can see the signal released by the antelope, then it will not waste its physical strength chasing the antelope."

"Game theory?" Shen Danyi said uncertainly.

"What?" Du Jiayi didn't particularly understand the nouns in Shen Danyi's mouth.

Game theory, also known as strategy theory, is not only a new branch of modern mathematics, but also an important discipline of operations research. Game theory focuses on the interaction between formulaic incentive structures. It is a mathematical theory and method for the study of phenomena of a fighting or competitive nature. Game theory considers the predictive and actual behaviors of individuals in a game and studies their optimization strategies.

This is a very complex strategy research, and the story of the antelope and the lion mentioned by Du Jiayi just now is actually a study in game theory.

To put it bluntly, it is to release red flags and make the other party realize that once they participate in the competition, it is a very wasteful thing to do. For example, once a manufacturer gains a monopoly position, it wants to prevent other manufacturers from entering, and one way to stop it is to fight a price war, that is, threaten to say, once you enter, I will lower the price, so that the price of the whole market will be reduced, and it will be unprofitable to let you in.

This is also a common trick used by many monopolistic companies.

"Then we may also need to reach out to investors immediately, otherwise we don't have that much capital to support the expansion." Shen Danyi said with a stern face, "The price war has always hurt the enemy by one thousand and self-inflicted by eight hundred, and we need to make a lot of preparations." ”

There are also hidden words that Shen Danyi did not express, once the price war is used, then it is very likely that when the financing is made, Yijia Media will change hands. There is also a greater possibility that both companies will be hit hard and then have to go on the path of merger.

In fact, there are a lot of such routines, burning money with the capital of investors, constantly subsidizing and attacking competitors, and finally they can't afford to burn money and have to merge. The merged enterprise made a profit by monopolizing the market.

"No, I'm not going to get into VC yet." Du Jiayi directly refused.

Through several contacts, Du Jiayi obviously felt that these venture capitalists still underestimated the building advertising market, and the valuation of Yijia Media was only hundreds of millions, which was too far from Du Jiayi's expectations. If the later units are converted into US dollars, Du Jiayi may only consider financing.

"Mortgage everything we can to mortgage out, and our debt ratio may need to be a little higher!" Du Jiayi said.

A large amount of borrowing will increase the company's debt, and if the company's liquidity has any problems, the borrowing cannot be repaid, and it is very likely that it will become insolvent. Therefore, the higher the debt ratio of the enterprise, the higher the probability of bankruptcy. Enterprises generally control their debt ratio, especially those that are preparing to go public, and the management agency has very strict restrictions on debt.

Why did Du Jiayi put Yijia Media in such a very dangerous situation? Quite simply, the traditional concept is that the better the enterprise, the lower the load rate should be. If Yijia Media, which entered the field of building advertising first, has high debt, then many small and medium-sized companies will exit in large numbers, and it will be difficult for them to resist the risk.

Yijia Media is to release a signal, a dangerous signal to companies that want to enter the market, and an impersonable image to competing teammates.

"A large amount of borrowing allows us to obtain greater funds, accelerate the construction of building platforms, and also be able to enter the northern market and face direct competition with Focus Media."

Du Jiayi said magnificently.

Du Jiayi is very optimistic about the market of building advertising, and it is already very distressed to sell 20% of the shares to Wang Tao for 150 million, and he really does not want to let other investors take advantage of him at a low price.

Although Du Jiayi's approach will increase the risk of Yijia Media, if you don't want to watch the northern market being swallowed by Focus, this is the best way for the time being. Cracking down on competitors and increasing their own funds will kill two birds with one stone, and virtually squeeze a large number of small building advertising companies out of the market.

"I'll have to ask Wang Tao for his opinion." Shen Danyi said.

Yijia Media's current shares are very clear, Du Jiayi has 80 percent of the shares and has an absolute controlling stake, and Wang Tao holds 20 percent of the shares on behalf of the Wang family. Although Du Jiayi can make a final decision, after all, people are also shareholders and have the right to know the company's movements.

"Then you can talk to him." Du Jiayi said a little lazily, after the matter is explained, he doesn't have to stare at it anymore, in this regard, Shen Danyi's ability is still enough.

"Remember to be blatant when taking out loans, let those who should know, and don't let those who don't know." Du Jiayi specially advised.

The borrower is not stupid, if they knew that Yijia Media was deliberately increasing their debt, they would definitely be worried about whether Yijia Media wanted to cheat the loan. These people are going to hide it, and what they need to know are the companies that are involved in the building advertising market.

Du Jiayi admires a self-made entrepreneur like Jiang Chao and is looking forward to how he will respond. Du Jiayi wants to know how SoftBank, a capital predator, will face the building advertising market with unknown returns.

Back in the office, Ai Jinmeng was still lazily asleep on the sofa bed. Through the screen window, a little sunlight hit her face, which looked very comfortable.

Ai Jinmeng, who was sleeping in large numbers, Du Jiayi found that she was actually a very attractive girl, and she might as well be called a goddess when she was quiet. But thinking of the stories hidden in her heart, Du Jiayi's mood couldn't help but be heavy.

This is a girl with a story, I don't know if he can know.

"What are you doing!" Ai Jinmeng suddenly snorted.

Du Jiayi was directly stunned, and his hands and feet suddenly didn't know where to put them.

The picture freezes for a moment, the coat that was originally covering Ai Jinmeng's lower body has long been sideways in her unconscious twisting, Du Jiayi was about to cover the clothes, and at this time Ai Jinmeng woke up.

Du Jiayi's posture stopped in mid-air, and it was hard not to wonder if he was going to do something bad. Especially Ai Jinmeng's skirt rolled up a lot, revealing a lot of spring light, if this is not explained, Du Jiayi's reputation will be ruined.

After Ai Jinmeng found out that it was Du Jiayi in front of her, her face immediately softened, and she smiled coquettishly: "If you want to do something, I won't resist!" ”

"Don't be depressed!" Ai Jinmeng licked her lips, "Sister will help you." ”

"I ......" Du Jiayi hurriedly wanted to explain, this can't be wronged, otherwise how would she raise her head in front of Ai Jinmeng.

"No need to explain!" Ai Jinmeng directly interrupted Du Jiayi, pressed one hand on Du Jiayi's shoulder, and said with a silky look, "The blood is strong, I can understand!" ”

Just before Du Jiayi came to her senses, Ai Jinmeng had already slipped to the door.

"Give you space and solve it yourself!"

All that was left in the office was Ai Jin's cute laughter.

I was tricked by this girl again! Du Jiayi came over.

Solve your sister! came to provoke Du Jiayi three times and twice, if it weren't for Du Jiayi's good determination, Ai Jinmeng would have played with fire and set herself on fire.

Du Jiayi is a normal man, being teased by Ai Jinmeng, there will naturally be some fire in his heart, and it is not easy to suppress the fire, Ai Jinmeng goes and returns.

"I warn you!" Du Jiayi threatened, "Stay away from me!" If you do anything inappropriate, I'll fire you!" ”

Unexpectedly, Ai Jinmeng was not afraid of Du Jiayi's danger at all, but said dissatisfiedly:

"I said why did you send me away yesterday, it turned out to be a tryst with the little goddess of the people! She is young, cute, and a nationally renowned actress! ”

"With her, where can you still see me in your eyes!"

Ai Jinmeng said with self-pity.

"How do you know?" Du Jiayi said in surprise.

"If you don't want people to know, you can't do it unless you do!" Ai Jinmeng glared at Du Jiayi, took out a newspaper from behind her, and threw it on the desk.

In the middle of the page is a blurry photo, and the two people in the photo are Du Jiayi and Liu Wenqi. Du Jiayi is giving Liu Wenqi ******, and it seems that the relationship between the two is unusually ambiguous.