Chapter 54: Competitors
The next day, after work hours, Ai Jinmeng rushed to the office.
The dark bags under her eyes were very thick, her face was slightly pale, and Ai Jinmeng was holding a large stack of documents in her hand, still yawning incessantly.
"It's all here, all the information you can find is here." Ai Jinmeng threw all the information on Du Jiayi's desk, complaining, "You know how important sleep is for a woman, but I overdrew my life value to check these information!" ”
After not getting a response from Du Jiayi for a long time, Ai Jinmeng walked over and found Du Jiayi leaning back in a chair and staring out the window in a daze.
Du Jiayi did not expect that the current situation of Qianfan Group is very grim, and it has reached a state where it has to move forward.
"If Qianfan Group cannot be listed this time, then Qianfan, which is difficult to return, will have to give up the peripheral investment to preserve the old city renovation project."
"Zhou Zhengyi paid a deposit for two pieces of land, Qianfan Group also paid two pieces, and there are four deposits of nearly one billion yuan that need to be paid in installments, which is a very great pressure on any enterprise."
"With the successful listing, Qianfan Group will have enough funds to maintain the huge capital demand for the renovation of the old city, and if the listing is not successful, Qianfan may suffer an unprecedented heavy blow."
Du Jiayi remembered the conversation with Du Siyuan after returning home last night.
Du Siyuan, who has been in the business world for more than 20 years, really can't see through Zhou Zhengyi, and sometimes he has to admire Zhou Zhengyi's courage, even if he borrows money, he has to buy listed companies with good assets to offset the debts within the enterprise. For Du Siyuan, the novel financing model and backdoor listing are difficult to understand in a short period of time.
In Xiangjiang Securities, Modu Real Estate and Modu Trading, which belong to Zhou Zhengyi, are very good assets, and Zhou Zhengyi said that he can provide any of them to Qianfan for backdoor listing. In the Xiangjiang stock market, there are indeed not many suitable for Qianfan's backdoor, and Du Siyuan has no better choice for the time being.
But the more attentive Zhou Zhengyi became, the more serious the worries in Du Siyuan's heart became.
"His purpose is far more than the renovation of the old city, and he may have set his goal on Qianfan early on. I have found a lot of listed consulting companies to complete the control of Qianfan through backdoor, and this situation also exists. ”
Du Siyuan said worriedly.
The renovation of the old city on eight plots of land has already begun, and with the contract written in black and white, it simply cannot be stopped. It is very likely that the current partners have their sights on themselves, and Duth will try to delay the pace of going public. However, as I said before, Qianfan Group's failure to go public is also a dead end, and Du Siyuan is in a dilemma.
Zhou Zhengyi's words to Du Jiayi are not a disguised reminder to Du Siyuan.
The cooperation between Zhou Zhengyi and Du Siyuan in the renovation of the old city may reach tens of billions of capital. Although it can be invested in installments, it is basically impossible to obtain benefits from the initial investment, and only the listing and financing can support the operation of the entire project.
The entire assets of Yijia Media barely exceed 100 million, even if it is a building advertisement, the market value is only a few hundred million, even if someone buys it in full, this money can only be delayed for a while.
Du Jiayi felt powerless for a while, and it was difficult for him to help. What's more, Yijia Media still has strong competitors, and Yijia Media's future is also difficult.
"Hey! What are you in a daze? Was it really dumped on a date yesterday? Ai Jin shook Du Jiayi for a moment.
Du Jiayi came back to his senses and said embarrassedly: "It's a little distracted." ”
"The information is here, you can read it slowly." Ai Jinmeng yawned, and saw a sofa bed in the office, "I'm going to sleep for a while, I'm too sleepy." ”
Du Jiayi's office is the most luxurious and comfortable place in the company, and the sofa is naturally not bad. Ai Jinmeng completely ignored the image, so she threw herself on it, and a deep pit appeared on the sofa. Ai Jinmeng only felt that she was still trapped in a pile of cotton, very soft, sleepiness surged over like a tide, and her eyes could no longer be opened.
Du Jiayi glanced at Ai Jinmeng, and she didn't know whether she was intentional or unintentional, the skirt on her lower body rolled up a little, revealing the flesh-colored stockings at the base of her legs, and she could even vaguely see the color of her bottoms.
She's so relieved!
Du Jiayi complained in his heart. However, I am also deeply grateful to Ai Jinmeng in my heart, such a thick stack of materials in front of me was sorted out overnight, and the current situation of building advertisements in major cities in the north was investigated by category.
Ai Jinmeng can call on very few resources, and she can get so much information, I don't know how many calls she has received and how many cynicisms she has received.
Ai Jinmeng won't tell Du Jiayi these things, her personality is like this, she seems to be free and easy, but she is extremely strong, she doesn't care about it on the surface, but in fact, she just cares in her heart.
Du Jiayi didn't expect that this competitor was actually his senior, and the world was really not big.
When Jiang Chao was in his junior year at East China University, he had already obtained the first pot of gold in his life - he earned 500,000 yuan for outdoor creativity for a municipal project in Xishan. More than 500,000 yuan more than ten years ago, at that time, the magic capital was able to buy a whole suite, which was a huge amount of money for many people, not to mention a student, who was also a popular figure in the school back then.
For many students, starting their own business and starting from scratch is a role model, a legend, and a worship and following from the heart. Compared with the rich second generation like Du Jiayi, what Jiang Chao has obtained must be unique.
Some people are able to make money, and they are really born.
After reading the information of Jiang Chao's early students, Du Jiayi had to admire.
As soon as he graduated from university, Jiang Chao set up an advertising company in the magic capital, and he also became a popular advertising company in the advertising industry.
After Du Jiayi forcibly promoted building advertising, Jiang Chao also realized the vast business opportunities inside. However, Yijia Media moved quickly, and with Wang Tao's investment of 150 million, soon the building advertising market in Modu was swallowed up by Yijia. There is a lot of resistance for followers to enter the market, they need to invest more money, and it is difficult to recoup the initial investment.
Jiang Chao was very aware of this problem, and decisively gave up the idea of competing in the magic market in the magic capital, and even did not think about it in East China. The magic capital is the economic center of the entire East China region, and it is easy to cover the entire East China region by mastering the market here, and the cost of competition is too great.
Jiang Chao founded Focus Media directly in Beijing, specializing in the building advertising market in Kyoto and the north. Jiang Chao has been in the advertising industry for ten years, and his contacts and connections are huge, and he soon occupies the top spot in the mixed Kyoto market. Many followers have been bought by him, or suppressed market share.
"Interesting!" Du Jiayi carefully looked at the analysis of the Kyoto market sorted out by Ai Jinmeng.
In the huge Kyoto market, building advertising has not yet been fully developed. In the developed market, Focus has adopted 60% of the M&A and owned shares.
Focus also seems to be worried about Yijia Media's layout in the north, in addition to maintaining the largest share in the largest Kyoto market, it has also begun to deploy in major northern cities such as Yumen, Daejeon, Dongdu, and Heqing, which is a bigger step than Yijia Media.
Du Jiayi noticed that the stalls of Focus were very large, but each city did not reach a monopoly position. This Yijia Media has done a very good job, building advertising has occupied almost every building in the magic capital, Du Jiayi is very clear about the importance of promoters, and has signed temporary cooperation contracts with many outsourcing companies.
In the Modu market, Yijia Media has a market share of more than 90% in building advertising, and the entire East China market has reached more than 70%, and there is no soil for the growth of other building advertising companies.
"It's easy to pull the egg when you take a big step." Du Jiayi said lightly.
It's good to have weaknesses, at least Du Jiayi can find a breakthrough, and it is not so difficult for Yijia Media to enter the northern market.
At the end of the information, there is a stack of information specially marked by Ai Jinmeng.
Capital is often the most sensitive to business opportunities, and after the fire of Yijia Media, many investment groups want to participate in the investment. However, after Du Jiayi took Wang Tao's investment of 150 million yuan, plus the advertising fees returned in the early stage, it was not particularly difficult to promote, and these evaluations did not meet Du Jiayi's psychological expectations, so they were all rejected.
But Wang Tao is different, he himself is at a disadvantage, and there must be an external force to support his idea of attacking the northern market.
Jiang Chao and the general manager of SoftBank Group's Chinese branch have a good personal relationship, and the two parties may have begun to get in touch.
SoftBank is an integrated venture capital firm focused on investments in the IT industry, including networks and telecommunications. In the domestic Internet field, SoftBank is the godfather, and when many Internet companies were just starting out, they invested heavily and gave ultra-high valuations, guiding many companies to go public in the United States.
If it weren't for the worldwide Internet cold wave in the past few years, SoftBank might have been in a superior position. The Internet cold wave has directly discounted the market value of SoftBank, but despite this, SoftBank, with a market value of tens of billions of dollars, is still a behemoth.
Seeing this, Du Jiayi was a little worried in his heart, Focus has a market and experience, SoftBank has money and a broader relationship, and the combination of the two will definitely produce an effect that one plus one is greater than two.
If Yijia Media still chooses the path of steady development, the northern market will soon fall. Under the impact of strong capital, the existing East China market may not be able to be maintained.
"It's time for a change of strategy!" Du Jiayi closed the information and said to himself.