Chapter 41: Half Sea, Half Fire
II looked at the information alone, combined with his current cognition, and found that the Premier League was prosperous, which can be predicted by Dickens's famous quote "This is the worst of times, and the best of times". Pen @ fun @ pavilion wWw. biqUgE。 But for Oxford United Football Club, Wang Shuo's words "half seawater, half flame" are the most appropriate description of the embarrassing situation facing Oxford United Football Club.
The Premier League, according to the "Premier League Creation Agreement", the Premier League adopts a company system, the owner is naturally the Premier League club, each club is a shareholder of the league, and the Premier League CEO and the executive committee of the board of directors are voted by each club to carry out daily operations, and the Premier League company recruits management elites to join in for business operations. The FA has a special vote in the election of the Premier League CEO and in the creation of new rules that apply to the league.
Oxford United? Oxford United is only a team in the second tier of the English league, and it is also a League One team that belongs to the Premier League and does not take you to play for the time being.
Don't take you to play? Then with the official launch of the Premier League, the huge soaring cost of TV broadcasting, the first five seasons of the Premier League broadcast rights were packaged and sold to Sky TV, and the transaction price reached 190 million pounds, and now this is the cake of the Premier League, the cake of the Premier League alone.
In order to balance the other non-Premier League teams, the Premier League adopts a more advanced distribution method of TV broadcast revenue, 50% of the broadcast cost is divided equally between the 20 Premier League clubs, and the other part is allocated to the lower leagues, the construction of football infrastructure and youth football, so as to ensure the long-term development of English football, which is reasonable and fair on the surface.
That is to say, after the Premier League team has cut off most of the cake, the rest is League One, League B, and League C teams, and the FA will also take part of the income to support the development of English football, which is also a so-called "solidarity fund" and "compensation fund" proposed by the Premier League to ensure the survival of low-level teams.
This is also in line with the old man's reform, let some people get rich first, and then drive everyone to get rich together, the wish is beautiful, but the reality is cruel.
In the past, although the top teams took a large part of the income of the English football league, the clubs at all levels were still equal, everyone was in a big pot to eat, and whether they ate well or not was another matter.
But now it's different, the Premier League is getting rid of all the clubs in the three divisions of the English football league, A, B and C, and even the FA is the manager.
Because the purpose of the "Premier League Creation Agreement" is that the Premier League has the right to independently conduct business development and sponsorship negotiations, and the broadcast rights no longer belong to the FA or the League Committee, but one of the rights and interests of the Premier League itself to sell. The significance of this agreement is that the finances of the newly formed Premier League have been completely separated from the FA's league committee, and it has also been completely separated from the original four-tier system.
Hehe, that is to say, the Premier League will take back the ownership of the original money, and then the benefits in this regard will be sent to you, and you have to be grateful to Dade. Just like a collective enterprise, the private boss is contracted, then according to the original wage standard, a little higher will pay you a salary, you are not happy, of course happy! But you don't get the added value that the private boss takes advantage of the development of this collective enterprise, and he also gets the ownership without spending a penny.
That's what the Premier League does, it's not the Premier League, I'll give you a handout, it's called "solidarity funding". The original members of the Premier League, but you are eliminated, I will also give you some compensation, which is called "compensation funds".
Because all the initiative is now in the hands of the Premier League company, the TV broadcast fee is more than the hard work, but what about the sponsorship fee and other expenses of business development? And this piece of cost occupies a larger and larger proportion, or the same as the acquisition of enterprises, I only need high-quality assets, to have a skilled staff, this can generate added value, as for non-performing assets, those old and frail employees, you stay aside, give you some food, you rest, this is really a conscientious boss.
In this way, a team with no ambition in the First Division, such as Oxford United, who is ready to mess around, will be miserable.
There is hope in the Premier League, there is a relegation and relegation lane. A football club, you invest, upgrade the Premier League, then you go to heaven and life is prosperous. If you are downgraded, or if you invest in it, then you have to be with the sea!
The second analysis did not fall asleep until very late.
Early the next morning, the suspended II began to visit Oxford United fans and his familiar friends to ask for advice, and Jordan began to ask economic analysts to discuss whether Oxford United was worth investing in.
Three days later, II and Jordan met, and Jordan put together a draft of the proposed plan to buy Oxford United.
It is a pity that the opinion of economic analysts is contrary to what II envisioned.
The core of the content of the "First Draft" is that the acquisition of Oxford United is of little significance and has no investment value. It is recommended to acquire Liverpool, Manchester United, Arsenal, Tottenham and other giant clubs.
II laughed dumbly.
It's not that the second is unaware of the success of Abu buying Chelsea, and the American businessman Gray family made a lot of money buying Manchester United, but why did the second propose to buy Oxford United? Is it because II is now playing at Oxford United and has become an Oxford United fan? Or developed feelings for Oxford United? No, II is not a fan of Oxford United so far.
Nishi knows about the acquisition of the club that became famous, is II not enough money now?
No, it's enough to buy Manchester United. Now Manchester United has just gone public, the club's achievements are just starting, and the influence is not as great as that of later generations. It's still possible to buy Manchester United now, but it may not be possible to make money.
Manchester United has an old man with a red nose, Alex Ferguson. Ferguson is not cheap to buy, and if you ask him to be the godfather of a black shop, the old man will have to fight with the second. If you don't do it, Ferguson will have to leave, that's a certainty. The red-nosed old man Alex Ferguson, who came to England from Scotland? If Manchester United didn't have him, would Manchester United still be Manchester United?
As far as business is concerned, can II's normal earning power and means be compared to Manchester United's future Gray family?
The Gray family, with a series of business operations such as guarantees and associations of various commercial companies, has turned their family from debt to profit, and under the leadership of Ferguson, Manchester United has started the second glory of the Premier League, and the achievement is no worse than the 92 generation, which can be regarded as a win-win situation!
II prides himself on not being able to do this, even with Jordan's help. If it is really inappropriate for the second to buy those famous clubs, at most like Abu, he will lose his lizi and win face.
The second is really rich now, and the current second needs and doesn't need money, but no one dislikes having a lot of money. II's money didn't come from a lot of water, it was from gambling and financial speculation, and it was his welfare.
Will II be able to spend as much money as the oil tycoons of Chelsea's Abu in later generations? No, it's not just about the amount of money and the source. Abu was in a hurry at that time to be famous, and needed to turn his funds into golden eggs, not in one basket, safe.
The second is serious about starting as a professional player, and there is no shortage of fame. There was also no need to transfer funds in the II, the source of the funds in the II was clear and taxed. Now it's £300 million, but not to the point where you have to move money away from one basket.
The second is now only a quasi-subject to be slaughtered, and has not yet been raised to the point where it must be slaughtered. In addition, the transfer of funds by the second emperor is also transferred to China, in this era is still the old man in charge, and no government abroad dares to blatantly threaten the life of a rich Chinese man who wants to transfer funds to China.
However, if you want the second to form a football club in the country now, it is better to donate money directly.
After carefully reading the report, the economic analyst understands the issue of the acquisition of Oxford United from a commercial point of view, which is indeed biased, but it cannot simply be considered that their analysis is wrong.
The basis and focus of the content analysis of the "First Draft" is on the fan base and the stadium.
"Oxford United is in Huntington, not in Oxford City, the fan base is over there, Huntington has a small population, less than 100,000, fans spend money to watch the game, there is no huge population base, how can there be fans. Oxford United's estate stadium is too old, too small and security measures are not in place. Even if the team has good results and there are many fans who are willing to watch the game, the personal safety of the fans is not guaranteed, how can we ensure that those fans are willing to go to the broken stadium to watch the game. Football is nothing without fans. ”
"The second is the problem of breaking the stadium and rebuilding, you buy a team, it is impossible to let him stay in the second league, it must be upgraded to the super league, then the stadium must be renovated, and the cost of in-situ renovation is too high, it is already the center of Huntington, and demolition and expansion of the site is not a problem that can be solved by money."
"The third is the issue of building a new stadium, after you buy Oxford United, if you leave Hättington and build a stadium somewhere else, the fans will definitely lose, and without the support of the fans, you can still run the club. It's better to go to London and buy a team, because there are many fans and a good business environment, so it's easier to succeed. ”
The Second knew that, commercially speaking, there was no problem with the content of the First Draft, and he was well aware of the actual situation of Oxford. Oxford United Club is located in the suburbs of Oxford, the town of Huntington, with a small permanent population and a small fan base in this subway. The stadium is small and broken, and it is in the old town, which is expensive to renovate and difficult to scale. If you leave Huntington and lose your fans, you might as well go to London or another big city.
But is that really the case?
II and Jordan sat casually on the sofa, but Jordan's brows were tightly knit, and II's expression was not relaxed.
On the surface, it was the boss who made the decision, and the manager Jordan carried it out. But in fact, if a boss's strategic intention cannot make his subordinates resonate with him, then when things are implemented, he may plant a dragon seed and reap a beating. But at least half the effort, the strategic goal may not be achieved.