The acquisition of Oxford United Football Club, which was the first business case in which II had personally participated in the crossing, could only succeed and not fail for II. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

However, with II's data review and interviews, with II's strong memory ability and comprehensive analysis ability, II was confident that he would be able to convince Jordan and the company's employees.

II discussed with Jordan, simply, a meeting within the company, put the problem directly in the meeting, and the participants discussed it immediately and found one to solve one by one. Seek common ground while reserving differences, unanimously agree, then implement it immediately. In different places, it cannot be solved at the meeting, so it will be retained first, and then it will be investigated and analyzed on the spot, and finally a solution or alternative method will be proposed.

In this way, the general meeting of the staff of the "Dragon" investment company began. The theme of the conference was the analysis of the commercial case of the acquisition of Oxford United Football Club.

There are not many personnel in the "Dragon" investment company, but there is no shortage of legal, financial, financial, real estate, marketing and marketing, administrative personnel, and so on. As the general manager of the company, Jordan presided over the meeting.

The second is not like the average boss, after listening to the opinions of the employees, he nods and shakes his head, and then the subordinates guess. II began to speak at his meeting as soon as he charged on the field.

"Dear colleagues, since the establishment of our "Dragon" investment company, the structure has been preliminarily completed, but there has been no formal exercise and actual combat. So this acquisition of Oxford United Football Club is the first shot of our company, and the effect depends on your ability.

"At this meeting, please speak freely and offer suggestions, and I will throw bricks and lead the way first."

"Through some of my research and interviews, combined with the first draft of this economic analyst's opinion, I personally believe that the acquisition of Oxford United is feasible and can give us political and economic benefits. If you have different opinions, you don't need to worry about anything, just ask questions at any time, and everyone will solve your doubts together. ”

"The problem of the Oxford United fan base, which is probably the most worrying issue for everyone, is where we start to analyze it."

Self-question: The first draft mentions that the population base of Oxford Huntington seems to be small, only 60,000, is this true?

Answer: This data is the settled local population according to the government's statistics. Although Oxford United is in Huntington, Huntington is a suburb of Oxford, and there is only one professional team in Oxford, and that is Oxford United. How many people are in the Oxford area, the government counts the population to be close to 600,000.

Q: The Oxford City population doesn't have to be Oxford United fans?

A: That's a great question. What are the characteristics of the residents of the Oxford area, that is, they are relatively quiet, there are not many people who like football, and there are many people who read books and movies. That's what we're focused on with the Oxford Pair, it's not easy to sell combs to people who don't have hair. But we can change the function of the comb, the comb is not only for combing the hair, it is also active blood circulation in the head, multi-use, and may promote hair regrowth. It's still possible to tempt them to become Oxford United fans. The people of Oxford are in a good financial situation, that is, there are many rich people and strong spending power, but it does not touch them. Looking at our own way of thinking, innovation is our weapon.

The meeting began to change the color of the old-fashioned British, aren't you a white lie? But this is also innovation, and the marketing guy wrote down the word "innovation".

Q: We all live in Oxford, Oxford, including Huntington, what is the most important here?

A: Schools, hospitals, scientific research institutions.

Q: More schools means more students. The more hospitals there are, the more intern doctors, nurses, patients, patients' families and nursing staff. There are many scientific research institutions, so many R&D personnel and apprentices. These are also potential fans of our Oxford United. What do you think?

A: These people come from all over the world, and most of them may not be Oxford fans, or even have rival Oxford United fans.

Q: Yes, but these people may be more neutral fans and less hostile fans. They may not be able to be Oxford United fans for a while, but they may just go to the stadium once in a while to watch the team play, relax, or even not go. Isn't that so? So how to solve it?

Everyone didn't think of a way for a while, just shook their heads and said nothing. When the second saw it, he thought to himself, these people are really brainless, and their eyes are not far away.

Q: What do neutral fans love best?

A: Football stars, internationally famous football stars. The competition is fierce and good-looking. A team with a lot of hot spots, tidbits and topics......

Q: Then when we buy Oxford United, we have to bring in stars, superstars. Play a good game, create a hot news, what the fans like, what we do? Tradition is meant to be broken, and the slogan that fans are God! Can the attraction attract these neutral fans to the Oxford United Stadium?

It is also a break with tradition, and it is also an innovation, and the staff of the "Dragon" investment company have begun to "look up" to the second confident seat on that big rotating chair.

A: This is a way to attract these neutral fans. Others don't say it, it's the students of Oxford City, do they have the money to go to the stadium to spend? And those who can afford to go to the stadium are still afraid to go to the stadium, right?

Q: That's a very correct question. There are those who are willing to go to the game and have no consumer capital, and those who have capital are unwilling to be willing to go to the scene to watch the game, worrying about safety. Isn't that so?

A: Yes.

Q: Students are a group that is enthusiastic but can't afford to spend because tickets for England are too expensive right now. Now it's standing tickets, and Oxford United sells them for £4.5 a piece, which is too expensive. But it's not impossible. If we build a new stadium and the view is a little bit less good, and our home student package is reduced to £2 and it's sitting, do you think it's attractive?

A: Well, that's too cheap! It definitely can. However, a package of 2 pounds will definitely not make money, and may even lose money.

Q: What's the point of bringing this group of student fans to the stadium?

A: After the acquisition of Oxford United, the financial statistician has to calculate the minimum ticket price, keep it unprofitable, or even lose a small amount, and sell it to strengthen the popularity of fans in the stadium. Those who have money hold a money field, and those who don't have money hold a personal game, attracting these student fans is more than that. Now, let's look a little bit further and we're developing Oxford United fans. Now they are students and do not have the ability to spend. When they can afford to spend later, those who stay at Oxford may become loyal fans of the team. Those who don't stay at Oxford United are also fans who like Oxford United.

Q: Students have graduated in four years, and there is too much mobility, financially speaking, is it still not significant?

A: It doesn't mean much. Hehe, take a longer view. What are our goals in acquiring Oxford United? That's to become a big football club. An important criterion for a big club is the size of the fan base. The income of the big football clubs is not only dependent on tickets to survive. We don't talk about commercial sponsorship, it is the club's jerseys, scarves, souvenirs, and other small commodities, which is also a source of income for the club. Later, with the popularity of the Internet, Oxford United can make its own web portals, online videos, and so on...... As long as we have fans, we can make money on everything.

Oh, everyone at the venue understood that this is a long-line fishing for a big fish. The atmosphere began to be lively, and the gossip began to add.

"Oxford's potential fan base, not only are there more people than the students and owners say, but Oxford also has workers in factories in the mining and automotive industries, so there are a lot of people in this group, and they can afford to go to the stadium to spend."

"Yes, Oxford is now very strong in tourism, and the tourist population is not settled, and these are potential Oxford United fans."

"If Oxford has a good score, plays well, has stars. When you visit Oxford, you can't help but go to see a game! These, as you said, these are the guarantees that support a top team, the fans are the root of the club, right, boss! ”

II laughed and applauded! Smugly, he said, "Yes, that's it." As long as we think about it, nothing is impossible. After the acquisition of Oxford United, the team invited football stars to join, and we will find a good coach and strive to enter the Premier League as soon as possible, and now the Premier League is simply a paradise for money. After entering the Premier League, continue to work hard and enter European competitions, and then the price of this ticket will not be the price of a league package, so you can still make money. Do you think, who doesn't want to see Milan, Juventus, Ajax, Real Madrid and other giants come to Oxford to play locally? At that time, no one else can think of Oxford United or not. ”

II's self-confidence was once again sublimated, and he was full of ambition.

Jordan began to sigh and worry: "This involves the question of the stadium after we buy Oxford United? Team results problem? Cost-effective question? In fact, according to the owner's approach, the acquisition of any team can be successful, so why buy Oxford United? ”

The second smiled and secretly gave Jordan a thumbs up, this is a good housekeeper who thinks about himself honestly.

The second began to answer Jordan's many questions, saying: "After the acquisition of Oxford United, if it is not easy to expand the current manor stadium, then we will build a new stadium, and there is still a year and a half, and there is still time to build a new stadium." I plan to build a stadium with 50,000 or 60,000 people. ”

Jordan looked at the second like an alien and asked, "Qin, you don't have a fever, do you?" Fifty or sixty thousand people, construction funds, so there is no 60 million pounds to go down? Also, what about the money to buy the land? ”

"It's not a problem to solve with money, and I plan to hit the Premier League next season, so how can I do it without a stadium?"

"You can be promoted to the Premier League next season, how many Maradona are you going to bring in?"

There is really no way to prove the future, so he had to smile bitterly: "Don't get excited, don't we have the money for the construction of the stadium?" The team wants to upgrade to the Premier League and buy stars, I'm sure of that, you have to believe in my vision. ”

When Jordan heard the second say this, he suddenly understood. yes, this is not the average person I'm talking to. In half a year in the UK, he earned 300 million pounds, not counting the 10 million pounds he was rewarded.

I'm a multimillionaire, why hasn't this mentality changed?

It seems that his cautious character really can't be a protagonist, so let's honestly be a supporting role, just take care of the second family!

As long as it is theoretically feasible and not an obvious mistake, I will implement it for you.