Entering the middle of June, the World Cup is coming as scheduled.

After Hollywood's money grabbing war after "Breakup", "Fast and Furious 3", "Cars", "Garfield 2" and other movies have topped the weekend championship, the popularity of "Inception" has finally inevitably decreased after seven weeks of release, and the number of theaters is only more than 1,500, and the speed of box office convergence has greatly slowed down, and only a few million dollars a week is slowly dragging forward.

This is also the inevitable law of all movies. Compared to the speed at which the popularity of X-Men 3 and Mission: Impossible 3 faded, Inception is already strong. After all, they are still on the Top10 list, and the former opponent is now gone.

At the same time, the domestic box office finally achieved a historic breakthrough, once again breaking Hu Yifei's previous record of 500 million when "The Hangover" was released, and after a month and a half of release, the record was officially pushed to the height of 620 million, close to the next painting.

This is the potential of the domestic schedule, the "Titanic" record, which has been unable to break before, was broken last year, and this year it has doubled again. So easily, it has already broken the record twice in a row. While countless filmmakers were dumbfounded, they also saw hope: "It turns out that the potential of movie audiences in my country is already so huge. ”

Not only in China, but also in Hong Kong, which lasted for a month and a half, also achieved a box office record of 68.6 million Hong Kong dollars.

The record holder for the highest box office of Hong Kong local films is "Kung Fu" released in 2004, with a cumulative box office of about HK$61.27 million. And the movie is still being released today, and it is entirely possible to set a higher record.

But so far since its release, "Inception" has not had much residual warmth in North America.

Just when "Inception" was cooling down, Warner launched the last fierce propaganda offensive, and Hu Yifei was once again on the cover of "Time Magazine"!

This time is different from last time, when I interviewed him more from the financial aspect, but this time it was a publicity strategy, focusing on promoting his identity as a filmmaker.

In Los Angeles, when Anne Hathaway, who had broken up with her boyfriend, was having breakfast, she passed by a newsstand and suddenly saw Hu Yifei on the cover of Time Magazine, and bought a copy curiously.

She thanked Hu Yifei a lot, and she was quite curious after receiving the packet. thought that Hu Yifei had seduced her, but what came out of it was not a gift but an inside information that scared her, and the matter was involving her boyfriend. The Italian gentleman with a glamorous appearance turned out to be a fraudster, grass, and she felt disgusted when she thought about it.

On the cover is a young man with black eyes and black hair, with a white beard, he holds his hands on his chest, the corners of his mouth are slightly upturned, he looks a little cunning and cunning, but his eyes are deep and resolute looking into the distance, looking extremely confident, and there are text notes beside him - from the "oil tyrant" of Wall Street to the "smiling fox" of Hollywood!

"Smiling fox?"

What the hell is this nickname.

However, looking at his cunning and cunning expression, he is too young but he wants to grow a beard and pretend to be old. Anne couldn't help but laugh, "It seems to be a little bit like that." ”

Then, she flipped through the magazine and began to read it carefully. Renowned Time magazine contributor Jove Johnson wrote:

This is the second time I have written a biography of Hu Yifei: from the "oil tyrant" on Wall Street to the "smiling fox" in Hollywood, spanning two completely different fields, time has come so quickly. Or rather, he's progressing so fast that time can't seem to catch up! ”

Since the first sci-fi low-budget work "Source Code" was successfully released in North America two years ago, and has been well received by the public, and has won $80 million at the global box office, he has been out of control. Compared with the production cost of less than 2 million US dollars, and the income comparable to forty times, he was fully confident. It was also from this science fiction movie that Hollywood got to know this young man from the East. At that time, he was still unknown, so much so that no one paid attention to Warner's "Harry Potter" celebration banquet; So much so that dancing with Emma Watson and Scarlett Johansson was almost discriminated against. ”

"Since then, people have discovered the endless brilliance in him, it turns out that he is not only a movie star, but also a financial genius, a superstar singer, a best-selling author......"

After his debut, he released an online song that set a world record of more than 10 million downloads in 50 days, and no one has broken it so far. Both records have sold millions of copies in Asia. I'm afraid not many people know that the two new English songs released by Warner Records earlier this year have quietly entered the top 100 on the Billboard without much publicity. I've never recommended a song on a weekly cover, but this time to make an exception, "baby" and "Just-the-Way-You-are" are definitely worth listening to. ”

"He is not only a singer, but also an author, and before he wrote Twilight, he had already sold more than 10 million copies in Asia. It was because I was lonely and unheard of, and after asking Galen, I found out that he had begun to write his first book at the earliest time when he was 18 years old in high school. It was that book that brought him the first pot of gold in his life. ”

"Today's "Twilight" has come out with its second "New Moon", and it has been at the top of the bestseller list for a long time, and it is unshakable." The two-part "Twilight Zone" series has sold more than 10 million copies worldwide, the rights have been sublicensed to nearly 40 countries, and it has been on the New York Times bestseller list for more than 59 weeks, or never made the list, and more than six million readers have purchased the book in North America alone. ”

Not only that, but the series has also won major awards such as Amazon's 10 Best Books of the Decade and The New York Times Best Novel of the Year. George R.R. Martin, the author of the "A Song of Ice and Fire" book series, once commented on this book: full of love-hate tension, but elegant and delicate like Jane Austen, reaching the ultimate of romantic fiction. It's hard to imagine that this kind of writing came from a man. This will make him have a lot of female fans. ”

……

"In China, there are very few science fiction movies, and even fewer can make good ones, they are keen on kung fu films and historical films, thinking that they can enter Hollywood, but in fact, they are all delusions. Only young people like Hu Yifei dare to break the vulgar trend and have the courage to innovate. Unlike many of his Chinese film peers, he does not make martial arts or kung fu, but he has a good eye on today's market trends. Since "Source Code" gave him confidence, last year's "Hangover" was his official attempt to test the waters of Hollywood. Although he is an oriental actor, the content is all catering to Hollywood, and judging from the results, he is undoubtedly a success. ”

"The reputation of "The Hangover" is so good that fans want to spread the word of mouth to promote him, and finally created the biggest dark horse miracle of last year."

When filming "Source Code", he commented that he was limited by the market and capital, which could not satisfy him. After a year, this year he once again brought the billion-dollar sci-fi film "Inception" to the surge, and his ambitions have been revealed. So in this sci-fi blockbuster with an investment of hundreds of millions, it undoubtedly proves that it is not a lie. ”

There is no doubt that this is another word-of-mouth work, which has reached the point of letting the audience take the initiative to promote him! With dazzling fast editing, never-ending blasting and fighting, and 200% audio-visual enjoyment! James Cameron and Ang Lee gave two thumbs up to recommend, and many well-known figures cheered the film. It's looking for a place where business meets art, and it's a bit crude, but it's certainly a great job. ”

"We also need to see that to date, his 2 Hollywood films have earned more than $1.3 billion at the global box office, and the profitability is absolutely first-class in Hollywood! In particular, "Inception", which is still being screened, entered the 300 million club in a record-breaking way that broke the record of the next week's release, and the global box office has now exceeded 800 million US dollars. Leading the box office champion of the year. ”

"From R-rated comedies to rigorous sci-fi, he straddles two realms that he doesn't want to do at all, and he's so outstanding. So will the next movie be a literary film and officially approach the Oscars? ”

There are still a lot of revelations about "Inception" and Hu Yifei later, and Anne Hathaway watched it with relish. She picked up her iPod, searched for the two songs, downloaded them, and listened carefully. Before you know it, you're obsessed.

The same thing happened to Emma Watson, who was filming on the set in the UK. When the report mentioned that Hu Yifei participated in the "Harry Potter" celebration banquet and no one cared about it, she couldn't help grinning: "This guy is amazing!" (To be continued.) )