"What? Fan Ting rejected our ad copy? Du Jiayi said in surprise.

This inspirational advertisement is a famous advertisement for Pantene in the white-collar class, and Du Jiayi found a shampoo company with a similar name, but he didn't expect it to be rejected directly.

Ai Jinmeng glanced at the folder: "The reason they gave was that they had long-term advertising partners, and the funds for publicity had already been set recently, so we could try it next year." ”

"Try it next year?" Du Jiayi sneered, "Wait until tomorrow the daylilies will be cold." ”

"Are there any other companies that are interested in approaching?"

"Only Fan Ting gave a reply, and other companies did not reply."

"If you disagree, there will always be a reply." Du Jiayi said strangely.

"Now on the market, foreign brands Shi Jie and Modu Daily Chemical have a dominant position, and the others are just small brands." Ai Jinmeng explained, "Fan Ting is a sub-brand of Shi Jie, and the fluttering and hairy shows positioned by different groups of people have not yet replied, and it is estimated that it is not very likely." The rest are all owned by Modu Daily Chemical, they are state-owned enterprises, and their operation may drag on a little. ”

Modu Daily Chemical, I didn't expect to deal with this company one day.

"There's no need to wait for news over there." The contradiction between Du Jiayi and Lu Chengfeng has long been superficial, but he is the board of directors of the Daily Chemical Group, and the people who are mixed in state-owned enterprises are all human spirits, who is not long-sighted dares to risk angering the eldest son and contact Yijia Media.

"Why don't you contact them?" Ai Jinmeng asked puzzledly, "Fan Ting has already given a clear refusal, and other brands under Shi Jie are estimated to have similar answers, and the brands under Daily Chemical are our targets." ”

Du Jiayi glared at Ai Jinmeng: "I'm the boss!" I said I don't have to wait for news from the Daily Chemical Group. ”

When Ai Jinmeng saw Du Jiayi so serious for the first time, she immediately pretended to be very aggrieved, her mouth muttered, and her eyes were bright, which made Du Jiayi angry.

"Forget it." Du Jiayi waved his hand towards Ai Jinmeng, "I'm a little conflicted with daily chemicals, so I don't have to think about them in the future." You can count the companies that are left in the market, and I need the list immediately. ”

As a media company, cosmetics must have a list of large advertising needs. Ai Jinmeng went out for a while, and then brought in a list of market shares.

Domestic domestic and foreign brands of daily chemical products are basically five or five, foreign is dominated by the two giants of Shijie and United United, and domestic is dominated by daily chemical groups, these two groups occupy 90% of the market share. The remaining less than 10% of the market share is the living space of many small brands.

Foreign brands believe in media giants more, and they still don't look down on mid-stream companies in the advertising industry like Yijia Media. There is no need to think about the daily chemistry of the magic capital at all. Then there are only small signs.

"What kind of company is Meizu?"

Du Jiayi directly set his sights on a company with only a 5% share, which is already the largest among small companies.

"Meizu was very active before, and I remember that I also advertised on CCTV at the beginning." Ai Jinmeng recalled, "But then it seems that it was acquired by Daily Chemical, and then it was disposed of." ”

"Anyway, if you toss and turn, you will gradually weaken."

The information in Ai Jinmeng's hand is not particularly complete, and there is no reason why Meizu Blue is independent from daily chemicals. But independence means bad fighting, and Du Jiayi is very interested in this company.

Meizu was a big hit in the 90s, when state-owned enterprises had not yet transformed and were still sticking to the old mode of operation. Foreign daily chemical giants are indecisive about the domestic situation and have not made every effort to enter the domestic market. As a private company, Meizu has a more flexible operation model and a more bold business operation.

The boss of Meizu, Xu Huan, was just a purchaser at the beginning, and the efficiency of the factory was not good, and there was a backlog of millions of makeup products, and Xu Huan was facing layoffs.

The factory director was so anxious that he lost his hair for millions of backlog products, and he still had a butt of debts, and if he didn't return the money, the factory director could only jump off the building.

Xu Huan had a good brain, signed a consignment contract with the factory director, took out all his savings, and found a celebrity from Xiaohong in the Modu area to endorse it, and all the millions of goods were sold short in a month, and he made a lot of money. This money, in turn, swallowed up the factory, and Xu Lan established the brand Meizu.

Du Jiayi looked at the introduction of Meizu's company, and sighed with emotion in his heart. The 90s were a time of trendsetters, and as long as you can seize the opportunity, success is very close. His father and mother also grew up in that era, but the difference is that after entering the new century, Xu Huan regressed.

In the face of massive publicity from foreign giants, Meizu did not have so many resources to participate in the competition, and its market share continued to decline. Xu Huan had to accept the acquisition of Daily Chemical Group and huddle together to keep warm.

It is a pity that the daily chemical group did not mean to develop and expand Meimei, but deliberately shelved the development of Meizu. Xu Huan couldn't bear it anymore and borrowed a loan to buy back Meizu.

But times have changed, and advertising alone can no longer support the rise of a brand. No matter how hard Xu Hui tried, his hair fell out a lot, and his market share couldn't go up at all.

In the face of a mature market, Meizu wants to break through the blockade, except for an opportunity to change the sky.

"Mr. Xu, there is a call coming in." The secretary knocked on the door.

"Who?" Xu Yan touched his increasingly thinning hair and said anxiously.

"He said he was the boss of Yijia Media." The secretary is also inexplicable, this company doesn't seem to be a partner.

"Give me back if you don't know, and report to me?" Xu Xuan said with an unhappy face.

"Forget it, let's take it in." Xu Yan continued.

If the secretary refused directly just now, it might be that the other party really thought that Xu Yan was not there. If the secretary asks for instructions and says he's not there, then it's not. Xu Huan felt that there was no need to have a bad relationship with an unfamiliar person, so it was better to say a few words.

"Mr. Xu, I am Du Jiayi of Yijia Media." The voice on the phone was young.

"Maybe you don't know me well, my father is Du Siyuan of Qianfan Group."

Du Jiayi knows very well that his reputation is too weak, and it is better to bring his father out of the business.

Thousand Sails Group?

Xu Huan knows that this company, the real estate predator of the magic capital, is usually relatively low-key, why is Du Siyuan's son looking for himself?

Yijia Media sounds like an advertising company, is it carrying the name of labor and management to pull advertising business? Xu Hao guessed. However, Meizu is now unable to make ends meet, the payment cannot be returned, the products are backlogged in the warehouse, the company has no funds to advertise, there is no advertising, the products cannot be sold, the sales are not good, the dealers do not return the payment, and they have fallen into a vicious circle.