Chapter 290: Advertising Creativity

As soon as she came out of Sun Jing's place, the bell rang, and almost instantly, a large group of students poured out behind the teacher in each classroom, with the most boys and most of the girls coming out later.

Zhuo Yiwei didn't want to go out, she still had a question to finish, and she was thinking about it, Ma Lan had already gone to the toilet, so the surroundings were very quiet.

There are always traps in the question, Zhuo Yi's slightly delicate eyebrows frowned slightly, and the cap of the pen slid on his face as smooth as jade.

It was only two minutes, the girl's eyes lit up, her nose wrinkled lightly, and the corners of her mouth hung a little smugness. Zhuo Yiwei was about to stretch a little, but when he rolled his eyes, he found a pair of nasty eyes not far away.

Qiao Bolin just watched Zhuo Yiwei leave the classroom with a cold face, and he couldn't help but go out with him.

"A micro." Lin Mo happened to walk to the second floor, and shouted with a smile after seeing Zhuo Yiwei.

There are always a lot of students in the corridor, everyone is lying on the cement railing, some are laughing at the naivety of the junior high school students below, and some are staring at some girls, snickering quietly, youth is so beautiful.

Lin Mo took Zhuo Yiwei to find an open place, where people would not be heard when he spoke.

The two of them were relatively speechless, but there was some feeling of pulse, Lin Mo's middle finger imitated a person walking on the railing, Zhuo Yiwei was a little stunned for a while, and after smiling lightly, she stretched out her green jade finger and walked behind.

Four fingers, two slender as jade; The two are slender and powerful, high and low, and easy to distinguish the size, just like a couple of men and women, walking back and forth in the corridor.

Qiao Bolin still came out, he looked left and right with some unwillingness, no, until he walked to the left for a while, his pupils shrank.

He saw Zhuo Yiwei and Lin Mo getting very close, their hands were together, he didn't know what he was doing, and a strong jealousy suddenly almost burned Qiao Bolin's reason.

When the bell rang, Lin Mo took advantage of Zhuo Yi's slight distraction and gently squeezed her little hand, and then just when her face was flushed, Lin Mo waved away with a smile.

The girl's eyes turned and she laughed like an orchid blooming, dazzling the few boys who had not yet entered the classroom.

Following the girl's footsteps, the autumn wind swept up a few fallen leaves, fluttering and falling in the corridor, the autumn tiger gradually disappeared, the cicadas could not be heard, from the corridor, the grass began to slowly stop growing, and the trees did not sprout anymore.

- Autumn is the harvest season.

"This time to open a store in Taipei, we need to consider a lot of things, and strive for a hit, the store site has been selected, the staff has been recruited, everything is ready only to the east wind."

In the conference room, Lin Mo's face was positive, this was the first time that Zhongsen China went out of the mainland, although Lin Mo was very confident, he still chose Taipei of the same species and origin, which shows the importance in his heart.

The people in the conference room are very excited, go out, this is the strategy that Zhongsen China has long set, today everyone finally saw the first step, what about the future? Where will Zhongsen go?

Lin Mo took a look at the preparation minutes, exchanged glances with Jiao Cuifen, and said: "The company has now developed to a height, and if you want to go up, you must strengthen all aspects of work, among which publicity is an indispensable link, so this time we are going to choose an image spokesperson in Hong Kong and Taiwan, we discussed it, and we felt that there was no need to choose those too well-known actors and singers." ”

"Why? The strength of our company is so strong, it is appropriate to find the most outstanding star to endorse! What does Mr. Lin think? ”

"I think Zhao Yazi is good, her role as Feng Chengcheng is a household name in China, and inviting her to come will definitely get twice the result with half the effort."

"Hu Huizhong is okay too! You watch her first movie, wow! That's just too pure, but people are known as the first beauty in Taipei! ”

……

At the mention of celebrities, everyone was obviously a lot excited, and each of them launched their favorite stars, but unfortunately Lin Mo just smiled and didn't accept their opinions.

"Alright! Everyone, be quiet. Lin Mo heard that even the third-rate stars below said it, and regarded this meeting as a fan exchange meeting, and he couldn't laugh or cry in his heart.

"The final selection is Xiangjiang star, Zhang Manyu, although she is young, but I am more optimistic about her future star road, at this time to sign her, then our cost is lower, and we can strive to sign a few more years, although the company does not lack this endorsement fee, it may save a little is a little! As for the advertising creative, I already have a belly plan, so everyone can take a look at it. With a wave of Lin Mo's hand, Zhu Xinyue sent the synopsis of the story to everyone.

The girl is an orphan, usually alone at home, making some of the simplest meals, the neighbors are more pitiful to her, but the girl due to the family tragedy, so it led to autism, so for a long time, the door of her house seems to have never been opened, until one day, a young man in the neighborhood overalls, carrying a delivery bag to the door of her house, after the door opened, the kind smile of the delivery staff opened a gap in the girl's heart, and then the neighborhood meals made her feel at home again.

At the end, the girl and her neighbors go to the neighborhood fast food to eat, and everyone and the waiter laugh as if they were a family.

Finally,—— neighborhood, the neighbor by your side.

Everyone is a little strange after reading, now the advertisement is very simple, the most seen is: XX brand XXX, three consecutive years of best-selling products, marketing at home and abroad, you are welcome to call and write to order, order telephone: XXXXXX

"Mr. Lin, can this advertisement be successful?" Although Hong Jiang thinks this story is very good, the commercials on TV are not like this now!

"Don't think about it, I've already decided on this, and the director chose Zhang Yimu." Lin Mo snickered a little in his heart, Zhang Manyu is not well-known now, that is, a second- or third-tier star, and Zhang Yimu is in the last moment before becoming famous, and when he wins the first movie he made next year, he will not be able to invite him at that time.

"Zhang Manyu and Zhang Yimu have already contacted through a company in Yanjing, and there will be news soon, and Xin Yue will be responsible for reception and communication at that time." Lin Mo looked at Zhu Xinyue with a smile, thinking that this was also a benefit for him to comfort Zhu Xinyue, and when the fame of these two cards was in full swing in the future, Zhu Xinyue would definitely thank herself!

At this time, Bai Xue couldn't sit still, she stood up and said, "What about us?" Don't we need to promote Shuangmu electrical appliances? ”

Looking at the indignant Bai Xue, everyone smiled, everyone in the company was a little suspicious of the relationship between Lin Mo and Bai Xue, so they didn't care when they saw Bai Xue making a little daughter.

"Sit down, sit down." Lin Mo also felt a little favoritism, and he asked Zhu Xinyue to send out an advertising synopsis again, this time making Bai Xue's face a little dark.

It's still a girl, but this girl is a little young and naughty, there is no story, only advertising words.

The lowest price and the best service.

Shuangmu electrical appliances, don't buy what you use!

"That's it? What about celebrities? What about the story? Bai Xue really felt wronged this time, why did there be celebrity endorsements in the neighborhood and directors to help, but when it was Shuangmu Electric's turn, there was only one dry advertising slogan, and it was also noted that no celebrities were invited.

This, is this the rhythm of Shuangmu Electric Appliances becoming a queen mother?

Not only Bai Xue was dissatisfied, but even Guo Ziqi, Yang Zeping, Qian Xiaofei, Wang Zhuo, the executives of Shuangmu Electric Appliances were looking at Lin Mo, don't talk about the grievances in their hearts, wow cool wow cool.

Huang Yumei and Jiao Cuifen both looked at Lin Mo gloatingly, now they were forced into the palace!

After Lin Mo coughed dryly, he turned his face blank, and suddenly everyone was honest, but he was honest on the surface, and he was definitely unconvinced in his heart, and it was easy to cause a gap between Shuangmu Electric and the neighborhood fast food, so Lin Mo had to explain.

"There are some differences in everyone's understanding of Shuangmu and the neighborhood, so today I will tell you about this difference."

Lin Mo said unhurriedly: "Neighborhood fast food needs to go out, and the catering industry is relatively homogeneous, which makes it difficult to distinguish between the same industries, so we must carefully prepare advertisements and spokespersons, which is caused by the characteristics of the industry." ”

"And what about Double Wood Appliances! Home appliance retail chain, this is an industry in China that says it is fresh and old when it is old. ”

Everyone thinks that Lin Mo's definition of home appliance retail chain is problematic, you know, Shuangmu Electric is the first home appliance retail chain in China! Isn't the boss crazy? Is it fun to belittle yourself!

Lin Mo smiled slightly, not caring about everyone's weird eyes, and continued: "Why don't you say it's new, have you thought about it?" Lin Mo smiled and said a famous unit.

"Department store!"

"Holy! Oh, yes! How could I not have thought of it! Guo Ziqi was the first to scream, he patted his forehead, and suddenly lost confidence in his IQ in his heart.

Department store, this unit can be said to have played the role of a supermarket for a long time, and it is not as good as that, from home appliances and bicycles to needles and threads, if you say that you are missing something, then everyone will definitely be the first to think of department stores.

Bai Xue glanced at Lin Mo, thinking that he was secretly changing concepts and delaying time, and was very dissatisfied in his heart, and decided to hang the battle card for at least a week.

Knocking lightly on the table, Lin Mo said: "Home appliance retail is won by price and service, this is not the image that stars can change, consumers like affordable prices, thoughtful service companies, we only need to pass this information to them is enough." ”

"Indoctrination, my advertising idea of Shuangmu Electric is to indoctrinate and establish the image of Shuangmu at a low price, good service, many outlets, and a position that can be jointly guaranteed."

"Joint guarantee?" Bai Xue was a little understanding, but also a little confused.

"Yes, joint insurance, national joint insurance." Lin Mo said confidently: "This is our next important work. ”