Du Jiayi took a picture of his lunch before eating lunch and posted it on Weibo.

"Donate a lunch to children in poor areas, today I only eat steamed buns and pickles, and the extra cash is 230 yuan!"

Attached to Weibo is the situation of children in poor areas of Maoshan that has been determined after investigation.

"The school in Maoshan currently has more than 200 students from 18 nearby villages, the furthest being 40 or 50 kilometers away from the school. It is located in a remote area, the economy is backward, most of the children are left-behind children, and the family conditions are very poor. In order to take care of the affordability of most students' parents, the school cafeteria basically eats one dish at noon every day, and eats meat once a week. Even so, there are some particularly poor children who need teachers to pay for meals from time to time. ”

The long Weibo post was accompanied by a rudimentary school building and a lunch without oil and water.

The child's thinness did make many netizens cry when they saw it.

When many people are still thinking about what to eat at noon, the only hope for these children is to be able to eat enough at noon. For children, simple steamed bread and pickles are far from nutritious.

The emaciated children are in the fifth or sixth grade of primary school, and they are much shorter than many of their peers.

"How pitiful! I'm not going to eat lunch today, so I'm going to donate the money for today's meal. This is what a little girl who is overflowing with love said when she forwarded it.

"When we are wasting food, many children actually can't eat, so I donate a little, even if I lose weight."

"Children need nutrition at the right time, and no matter how bitter they are, they can't be bitter for children."

"Yes! Everyone forward to make money! I'll come first! ”

“……”

In order to be able to support the donation advocated by Du Jiayi, the Weibo project has launched a special column on hunger challenges.

The rules of the game are simple, the invitees can either accept the hunger challenge within 24 hours and eat only simple steamed buns in one of the main dishes, or they can choose to donate 100 yuan to the fund, or both, and 3 challengers can be named after completion.

The concept is simple: you upload a photo of yourself challenging hunger, and then publicly challenge your friends to do the same within 24 hours, or donate to the Granda Charity Association. The purpose of this is to let more people know about the lunch of students in poor mountainous areas, and at the same time to achieve the purpose of fundraising.

Du Jiayi challenged Liu Wenqi, Liu Wenqi was originally going to lose weight, so she directly took a photo of her very simple lunch and uploaded it, and donated 100 yuan to the foundation.

The game naturally has the rules of the game, and Liu Wenqi's ability is naturally more than that, but it is 100 yuan that is not a very high number for many ordinary people, and everyone donates 100 yuan to cause the public to follow suit.

Soon a group of female celebrities joined the challenge, they often control their diet in order to maintain their figure, and the so-called hunger challenge is not a challenge at all for them. However, if you can increase your exposure, why not.

The star effect is very powerful, every star has a lot of fans, and this kind of call for public welfare will not make people uncomfortable, and naturally many people will follow suit. A simple meal and donating the extra money is easy for many people. If you have more ability, when you complete the challenge, donate another hundred, and you can also have some more people to come to challenge.

It's like a balloon, and more and more netizens are involved.

At the beginning, Du Jiayi posted the initiative on Weibo, and the number of retweets exceeded 5 million within two days.

Liu Wenqi's initiative Weibo made Du Jiayi even more terrifying, directly exceeding 10 million.

Soon, male celebrities and entrepreneurs got involved.

Compared with female stars, male stars and entrepreneurs have a much larger amount of food, and it is difficult to eat enough just to eat steamed bread and pickles.

Yijia Weibo suddenly became a hot spot on the Internet, spreading from Yijia Weibo and sweeping major social networking sites and portals. This kind of phenomenal activity does not mean that it can be blocked because of competitors, but major websites have to actively promote it.

After all, it is charity, and if you don't cooperate, many netizens will definitely be insensitive to attack the website in the first place.

Originally, the major domestic Weibo platforms also planned to join forces to snipe Yijia Weibo, who knew that Yijia Weibo was out of the limelight in a short period of time, and a hunger challenge knocked these challengers out.

You pigs who don't use their brains to eat!

This sentence is used by many people in charge when they scold their subordinates.

There is a gap with Yijia Weibo, and it is always one step behind others, and then it can't catch up step by step.

Yijia Weibo has launched a hunger challenge to provide free lunches to children in poor areas, and other Weibo platforms will undoubtedly pick up people's teeth if they follow suit. But for the time being, we can't find a better entry point, after all, there are too many users on major platforms and Yijia Weibo, even if there are charity projects, they can't achieve the current effect.

Rather than making people laugh at this, it is better to be an ostrich with its head buried.

To do charity in China, credibility is very important. Naturally, Du Jiayi is deeply aware of this, and all the donation process and use are open and transparent.

The donated school's Weibo will update at least four items every working day: income, expenditure, fund balance, and number of diners. In addition to the daily Weibo announcements, there are many ways for the "free lunch" to supervise the opening of the school. There is a special audit team to make unannounced inspections, call students' parents to inquire about the situation, and so on. Each transfer of funds needs to go through five or six procedures, and the school must use a corporate account.

Every expense of the school will also be publicized on Weibo. Employees of the "Free Lunch" fund do not touch a penny. Donors can log on to the official website at any time to check the whereabouts of the money, and there are multiple ways to donate to "Free Lunch", and you can log on to its official website to donate.

Ai Jinmeng became the full person in charge of micro-public welfare, and she was deeply convinced of Du Jiayi's request, and also recruited enough volunteers through the alliance of major universities in the magic capital to participate in the activities of providing free lunches for students in poverty alleviation areas.

The amount of donations received by the Free Lunch Fund is staggering, with a total of 60 million funds received in one week from all over the country and even abroad. If 100 people donate, at least 6 million people have donated.

What's more, many ordinary people donate their own lunch money, so the number of participants is far greater than the figure of six million.

In real life, it is not that everyone is indifferent, but that it is not open and transparent, which makes many people lose interest in donating. The first point of Yijia Weibo micro-public welfare is to be open and transparent, so that donations can find out where they donate.

Even Du Jiayi plans to push photos of the meals they donate to target users, but this will depend on Ai Jinmeng's recruitment of volunteers to work on the ground. (To be continued.) )