Internet communities, major web portals, and Internet companies have more or less pushed their own microblogs.

On the one hand, because the huge number of users of Yijia Weibo has made many Internet companies very vigilant, and the competition in the Internet field is undoubtedly the competition for users. Every Internet user has limited time and energy, and the more time he spends on this website, the less time he spends on other websites.

On the other hand, this is also a measure to snipe at Yijia Network.

The launch of Aegis Security Guard has eroded the market of many traditional antivirus companies, which has forced antivirus companies to join forces with some social networking sites to restrict the entire Yijia network.

Du Jiayi is not afraid of competition, and only when more and more companies enter the field of Weibo can they share the political pressure on Yijia Weibo.

Everyone is not idle, Penguin Weibo focuses on star effect, and many celebrities have been contacted to register their own Weibo, so as to use the star effect to attract more users to Weibo. Penguin itself pays attention to instant messaging software, strives to develop the connection between users, and Yijia Weibo to seize users, which is worth investing.

Firefox Weibo and Zalang Weibo are all trying to sign contracts and attract more authorities and stars, even if they can't seize the Weibo market, they can't make Yijia Weibo too dazzling.

Everyone knows how to attract the attention of young people without individuality to differentiate competition. Differentiation is not to be talked about, whether it is technology, plate or user level, these are all major microblogs trying to divert users of Yijia Weibo.

From the very beginning, Du Jiayi paid great attention to cracking down on the marketing accounts on Yijia Weibo and cleaned up many marketing products from the Weibo platform. For the time being, Yijia Weibo has no intention of making profits, but when Yijia Weibo starts to make profits, these marketing accounts will seize a lot of profits that should belong to the platform.

However, the newly established Weibo did not think of the harm of the marketing account, but saw that the marketing account could bring a lot of traffic and users to the platform, which led to the convergence of the Weibo platform and the marketing account.

How can a marketing account become popular?

Hype is a very good shortcut, unrestricted hype, do it will make the entire Weibo environment become bad, and more users will be lost.

Another way is to buy fans, with a large number of fans in the early stage, you can attract more fans, which gives birth to merchants who sell zombie fans. The emergence of a large number of zombie fans has created prosperity on the surface, but false prosperity will only fill the entire platform with meaningless information.

Even if the Weibo platform begins to pay attention to this phenomenon and deal with zombie fans in some ways, the merchants who sell zombie fans will develop more difficult followers to distinguish.

If there is traffic and users, you will be able to get financing, all for the sake of data. As for cleaning up zombie fans, let's talk about occupying a certain market.

When the major Weibo platforms were still having a headache for fans and marketing accounts, Du Jiayi considered the public welfare road of Weibo with divergent thinking.

There is no doubt that after entering the new century, public welfare has become a hot term. This is also the spiritual demand that will inevitably arise after the material development reaches a certain geographical arrangement. Doing public welfare is not only a matter of personal character and quality, but also a kind of spiritual harvest.

In another world, micro-public welfare is very weak, after all, the emergence of online public welfare has not been recognized by the majority of netizens, and it is not in line with habits. It wasn't until the public welfare activity of the "Ice Bucket Challenge" appeared in the United States that it spread from abroad to China, and the majority of celebrities and Weibo influencers followed suit and forwarded it.

Invitees will either accept the challenge within 24 hours, or they will choose to donate $100 to fight ALS, or both, and name 3 challengers upon completion.

The concept is simple: you upload a video of yourself pouring a bucket of ice water over your head, and then publicly challenge your friends to do the same within 24 hours, or donate to the ALS (Amyotrophic Lateral Sclerosis) charity association. The aim is to raise awareness of the rare disease known as ALS, as well as to raise funds. The aim of the event is to raise awareness of the rare disease known as ALS, while also raising funds for treatment. The Ice Bucket Challenge is popular among tech bigwigs and professional athletes across the United States.

In the United States alone, 1.7 million people participated in the challenge and 2.5 million people donated for a total of $115 million, which is probably the largest contribution for a disease or emergency.

Many users are complaining about the blind change in China, but it is undeniable that this has indeed opened up domestic public welfare.

What Du Jiayi wants to do now is to add public welfare functions to Yijia Weibo and take the lead in opening the era of micro-public welfare.

"Starting a charitable foundation? Isn't this a bit complicated? Shen Danyi said with some confusion.

In China, when it comes to charity, it is basically discouraged. Isn't this just a cake with red letters, and few people are willing to touch the interests of another group.

The formalities are all well solved, Zhang Heran in the capital still owes favors, and he will have to cooperate on smartphones in the future, and he is very willing to speed up the approval process of this charity fund.

"The approval process should not be worried, the key is whether the technology can ensure that there are no problems with the website, and that the donated lunches can be accurately delivered to the poor students."

Du Jiayi puts the goal of public welfare on free lunch. After all, the audience of ALS is very small, and it has little impact on the overall domestic environment.

But free lunch is different. There are many, many schools in poor areas of the country that are unable to serve lunch, and students who travel several kilometers to school can only nibble on cold steamed buns and other dry foods.

This is also what Ai Jinmeng mentioned, and was finally adopted by Du Jiayi. Ai Jinmeng actually likes to go shopping on Weibo, and likes and forwards some righteous things. Ai Jinmeng often interacts with Du Jiayi, and the number of fans is naturally not small. Celebrities also have a lot of people asking for help, and some of them mentioned about poor children not having lunch.

Foreigners can help people with ALS raise more than $100 million, but can't people with more people and more meaningful donations for free lunches get more charity funds?

Micro public welfare, opening a new era of public welfare, even for the improvement of corporate image, but also to leverage the strength of other microblogging platforms to lag behind again.

There is only one right path, Yijia Weibo is gone, and other Weibo will either follow or take a fork in the road. (To be continued.) )