At this moment, in the headquarters of Tiangong Manufacturing Company in Xianhu High-tech Industrial Park, Zhou Kexin looked at the company's sales performance this year and felt quite satisfied. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Since the official production of the "Radiance 1" mobile phone, it has been sought after by many users and has become a star product made by Tiangong, and now the total sales have exceeded 600,000 units, and it is still selling at a high speed.

It can be said that "Radiance 1" has achieved success beyond expectations, and has also successfully helped Tiangong Manufacturing Company to leap from a manufacturer of low-key products around mobile phones to a mobile phone manufacturer, and enter a broader and more profitable high-end manufacturing industry.

From this point of view, Zhou Kexin's strategy is very successful, such as today's industrial manufacturing brand value is also expanding, from the previous industry 4.0 model caused by the focus, to the later transformation of mobile phone production, Tiangong manufacturing through the continuous enrichment of their own corporate connotation, embarked on the road of rapid growth, its online shopping platform Tiangong City, and even has become a well-known medium-sized e-commerce shopping platform in China.

Due to the very high frequency of mobile phone upgrading, well-known domestic brands usually release new products at the beginning of the year to pave the way for sales in the new year, which Zhou Kexin also understands very well.

In order to further expand the product line of the Radiance series of mobile phones, after two months of hard research and development, the "Radiance 2" has now been officially developed, and the prototype has been placed on Zhou Kexin's desk.

After Zhou Kexin tried it for a few days, he improved several of the deficiencies, and the entire mobile phone program has been officially adopted, and now it is about to enter the stage of large-scale promotion.

On the basis of the success of "Radiance 1", "Radiance 2" continues the style of "Radiance 1", adding more metal elements, which further improves the texture of the mobile phone, and the processor and memory of the mobile phone have also been upgraded.

Due to the good starting point of "Radiance 1", Zhou Kexin specially rented a new plant and increased the production line, which more than doubled the overall production capacity of Tiangong Manufacturing.

Now, the daily output of "Radiance 1" has reached 20,000 units, and in the future, after the official launch of "Radiance 2", Tiangong Manufacturing will transfer more production capacity to "Radiance 2", so that the daily output of "Radiance 2" will reach 30,000 units.

This also means that the overall production capacity of Tiangong manufacturing will reach 10 million per year.

Ten million is an important measure of the size of a mobile phone manufacturer, below the 10 million, can only be regarded as a small mobile phone manufacturer, only to reach the annual output of 10 million, can be regarded as a real entry into the ranks of large and medium-sized mobile phone manufacturers.

At present, brands such as Xiaodou and Huawei, which are at the leading level in China, have a mobile phone production and sales capacity of more than 60 million, and even have the strength to impact 100 million units.

Compared with these super brands, the current production and marketing capacity of Tiangong Manufacturing is not even one-tenth of theirs, and the road ahead is still very long.

On the occasion of the imminent sale of "Radiance 2", Zhou Kexin also hoped that it could continue the good momentum of "Radiance 1" and strive to bring the overall performance of Tiangong Manufacturing to a new level, so she called Ye Haolong and began to prepare for the next step of Tiangong Manufacturing.

In the Tiangong manufacturing headquarters of Xianhu High-tech Industrial Park, there are now many more employees, due to the good results of "Radiance 1", so that Zhou Kexin set up a mobile phone division, specializing in the production and sales of mobile phones.

At the same time, its e-commerce platform Tiangong City has also established an e-commerce division, and the total number of employees in Tiangong Manufacturing has risen to more than 2,500 people, becoming a large-scale manufacturing enterprise in Xianhu City, directly and indirectly creating tens of thousands of jobs for the entire Xianhu City.

"Sister Xiao Zhou, the timing of the release of 'Radiance 2' this time is very good." Ye Haolong looked at Zhou Kexin's mobile phone listing plan, and played with the prototype on the table, and said, "At present, several big brands in China have not made any big moves, and the American Yali company has released the much-anticipated Yali 6 mobile phone during the Spring Festival, two months have passed, and the attention of the market is also decreasing. ”

"After Tiangong Manufacturing has embarked on the road of high-end manufacturing, I always feel that our product research and development capabilities are insufficient, and it is far from enough to have only one mobile phone to support the scene, so the brand image of Tiangong Manufacturing is a little thin." Zhou Kexin said, "And the replacement of mobile phones is very fast, 'Radiance 1' has been released for more than half a year, the configuration has been a little unable to keep up with the mainstream of the market, and the price has dropped to 799 yuan, it can be said that the profit margin is very low." ”

"Yes, I'm afraid there are only a few months left in the 'Radiance 1' cycle, so the new generation of mobile phones will soon enter the sales stage, otherwise this series will be disconnected, which is very passive for the company." Ye Haolong said, "So at the same time as the launch of 'Radiance 2', I think that in the field of mobile phone peripherals, especially in the field of small electronic products, Tiangong Manufacturing can also launch several products in a timely manner to enrich its own product line and create a complete product ecosystem." ”

Zhou Kexin nodded, at present, she only focuses on making mobile phones, but neglects the work of enriching product lines and building a product ecosystem, in fact, this work is very important.

"When the 'Radiance 1' was first launched, Tiangong Manufacturing was actually still in the wait-and-see stage, because I didn't know how the market would react, and if the investment was too large, it was very likely to cause major losses." Ye Haolong continued, "So the original strategy was very conservative, and the production capacity was seriously insufficient, resulting in the 'Radiance 1' mobile phone not being rolled out across the board, even if it is sold today, the total sales volume is only 600,000 units, and it can only be regarded as a niche brand across the country." ”

"Yes, so now I have fully expanded my production capacity, and strive to reach more than 200,000 units when the 'Radiance 2' is officially sold, and these production capacity pressures can be basically solved." Zhou Kexin said, "And this time's 'Radiance 2', while pursuing the number of sales, it is also necessary to properly pursue profit margins." So I set the price at 1599 yuan, which is the price of mid-range mobile phones in the current market, so that the profit of each mobile phone can reach more than 80 yuan, which is more than double that of 'Radiance 1'. ”

(To be continued.) )