Chapter 283: IP Development
"Is the tipping over?" An Cheng asked the programmer.
"Not long after it ended, the collection of the novel "Multidimensional Space" soared by more than 10,000 during this time, becoming the first place on the major lists." Said the programmer in charge of monitoring the data.
"On top of that, there are a large number of users logging into the site, and the initial estimate is about 10 times that of the usual time period, and this number is still growing!"
Even if there is an unprecedented tip, the traffic of the website will not increase so fast! The sudden surge in traffic, 10 times, is a complete step up.
"What about new registered users? Is there any data on this? An Cheng asked.
The programmer called up the background data and looked at it, and was immediately surprised.
"In half an hour, we added almost 100,000 registered users!"
An Cheng and the founders glanced at each other. Tipping can cause onlookers, but it definitely can't bring so many registered users. The circle of online literature is very small, and just such a small number of onlookers will cause a surge in website traffic, but there will never be so many new users.
How many websites wish that their websites would have a large number of new users, and with new traffic and new users, for a website, this is the profit point and the standard line for judging life and death.
But there is so much traffic on its own website inexplicably, which makes a group of people scratch their heads.
"Let's find out what the reason is!" An Cheng said urgently.
The sudden change in the website made the acquisition less important, and the decision to make had to wait for the side to figure things out.
……
If Du Jiayi knew that his popularity had brought some trouble to the acquisition, he would definitely not choose to be so early.
The video website of Yijia Network has long been formed, and it is still in the process of revising bugs. The reason why it is not online for the time being is actually very simple, Yijia Network doesn't know how to position its video website.
Is it a content provider, or is it just a platform.
If the positioning is not clear, it naturally cannot be rushed out. If the video website is just providing video support for Yijia Weibo, it can be regarded as the only profit point.
However, after preparing to acquire the end point Chinese Network, Du Jiayi has a bigger plan for the video website.
If the acquisition of the end Chinese network is completed, then a complete industrial chain will faintly appear within the group.
Online literature is a very good content provider, video websites can make their own TV series, and Yijia Entertainment can adapt movies and TV series. "The Voice of China" allows Yijia Entertainment to also have a certain influence in the traditional TV field, and it can completely broadcast the adaptation on Shangxing Satellite TV.
Games and comics are also missing, and the content copyright can be maximized.
By writing by the author, the website gets a share of the benefits. Ancheng's VIP system is undoubtedly an innovation, turning interest into industry. However, whether it is the author or the website, it is very effective to obtain benefits.
What Du Jiayi has to do is to directly skip the original income and carry out the development of full copyright. I develop it by later need "IP".
To put it bluntly, IP can be a literary work, comics, animation, film, drama, game, or even just a concept, or an Internet hot word, as long as it has enough popularity, it can be subsequently derived into various cultural products such as movies, television, games, music, animation, literature, peripheral creativity, etc.
In fact, IP is not a new thing for the foreign film and television entertainment industry. Under the mature Japanese ACG industry chain, when a comic accumulates enough popularity, it will be adapted into animation or games, and then enter the field of film and television; In the United States, Marvel and Disney are also experts in IP development, and dozens of super IPs created by Marvel, including Spider-Man, Iron Man, Captain America, Thor, Hulk, etc., have been adapted into countless movies, games and downstream derivatives.
When an IP rises in one field, it will be derived from other fields one after another, developing from a single IP to an IP system, and maximizing the business value of each IP. For fans, IP development has created a new reading experience - experiencing a story is no longer just a form, but can be perceived in multiple dimensions with any senses through various forms such as animation, movies, and games.
Looking at the closed loop of the entire IP ecosystem, the IP boom has made the cycle of adapting literary works into movies shorter and shorter. Relying on the development of peripheral derivatives and industrial chains, the value of interests can be maximized. In the pan-entertainment operation mode of online literature, the value of IP is constantly refreshed, and the birth and maturity of the copyright expansion mechanism of online literature have opened up a larger space.
On the other hand, the transformation of IP also makes film and television works feed back literary works. The emergence of TV series, game movies, and movies will make the audience have the urge to read the work. Even if the conversion rate is not high, it is enough to bring bad readers to the work.
In terms of audience, novel readers, movie and TV series audiences, and all kinds of gamers are rapidly merging, many TV viewers did not read novels before, but after watching a lot of interesting TV series or movies, they will find original novels to watch online, and some players will find TV series or novels of the same name to watch after playing a game. These three types of people are merging and intersecting, which has a very significant impact on the IP amplification effect, which is why in the future, major capital entities will continue to take action and rush to complete their respective pan-entertainment systems.
"Multidimensional Space" is just a test of the waters, and the refined and varied story structure is very beneficial for film and game adaptations. And the adaptation of this literary work will undoubtedly bring new impetus to the entire online literature and allow more capital to pour into this field.
Rather than someone else to accomplish this feat in the end, it is better for Du Jiayi to do it easily.
Of course, before the completion of the acquisition and the integration of the entire online literature, Du Jiayi will not take out the concept of IP development.
From variety shows, TV series, movies, online dramas, online variety shows, and copyright development, video websites will be pushed very high, and even begin to surpass the traditional TV industry.
When it comes to the subversion of several industries, Du Jiayi will not be stupid enough to throw it out so early. The best way to deal with it is to be sneaky, and don't shoot a gun. When the layout is completed, it will not be so easy for other capital to intervene.
The original popular IPs are all in the hands of Yijia Entertainment, and the popular ones that may appear in the future are in the hands of the end novel network, and if others want to get opportunities, the cost will increase invisibly.
Naturally, Du Jiayi himself is not short of money and will not do things that squeeze authors. There are even more ways to monetize, and the threshold for signing and listing will be lowered, and the author guarantee and share ratio will be increased. Shaping online writers into a mature profession has a set of mature institutional guarantees.
If you can't eat well, you can't dress warmly, who will write you a book, who will make money for you? (To be continued.) )