Chapter 244: Attack on the Backyard Plan
The National Day has finally arrived in the midst of thousands of calls, and this time the National Day is seven days of joy, for the domestic e-commerce industry, it is really not happy. Pen | fun | pavilion www. biquge。 On October 1, the Chinese online platform of the international e-commerce giant Global Mall was officially launched, and this huge news instantly dominated the front pages of major news media. The opening of the Global Mall instantly attracted a huge shopping frenzy.
In China's e-commerce industry, no international company has successfully entered before, and local platforms occupy 100% of the market share. The strong entry of the global mall will bring a new e-commerce concept and a new operation model, and it is also a major test for domestic e-commerce platforms.
At this time, the e-commerce community across the country is paying attention to the situation of the global mall, and Ye Haolong also opened the webpage of the global mall for a detailed browsing.
I have to admit that the skills of this international e-commerce giant are indeed the top, Ye Haolong after the shopping experience, the overall feeling is very smooth, there is no major problem, and the effect can meet expectations.
Now Ye Haolong's vision is quite clever, in order to do a good job in the shopping experience of Shenlong.com, the website has been repeatedly modified, and he has also spent a lot of effort on this. However, from the current point of view, the details of the global mall are quite exquisite, and it will definitely attract a large number of netizens.
At present, it seems that although the design of Shenlong.com is excellent enough in China, there is still a certain gap compared with the Huancheng Mall. At least through the shopping platform of the global mall, you can feel the majestic atmosphere of the world's first, which Shenlong.com can't learn at present.
Although there is no exact data, the industry is very interested in the total transaction volume of the Chinese version of the Global Mall on the first day, and this data will also mean the starting point of the Global Mall in the domestic market, if it jumps into the giant level, it means that the threat of the Global Mall is very huge.
At present, the average daily trading volume of Baibao.com is about 70 to 8 billion, and if the global mall can reach the order of 1 billion on the first day of opening, it will pose a strong threat to Baibao.com.
Therefore, not only the small and medium-sized websites in the industry, but even the powerful Baibao.com is also very concerned about the transaction situation of the global mall.
According to the traffic analysis of the website, on the first day, the Global Mall attracted more than 80 million visitors, of which 18 million people registered accounts on the first day, and nearly 10 million people made purchases through the Global Mall.
Such data is absolutely eye-catching, and what is even more eye-catching is that the total transaction volume of the first day of the Global Mall has reached 1.2 billion yuan!
The scale of 1.2 billion yuan is already more than ten times the trading volume of Shenlong.com on the first day. Moreover, the growth of the global mall is more powerful, due to the unrivaled strength in the industry, the global mall has accumulated a very strong reputation and extremely good reputation.
For the chopping family, compared with those small and medium-sized platforms with chaotic layouts, poor customer service and poor shopping experience, the attraction of the world's largest platform is quite huge.
With the passage of time, the number of registered users of the Global Mall continued to climb, and by the third day, it had exceeded the 60 million mark, and the total daily transaction volume of the platform climbed to the 2 billion mark.
This transaction volume has left Lemai, the second largest e-commerce platform in China, behind. In other words, it only took three days for the global mall to make a scale of Lemai.com, and such overwhelming strength is simply terrifying.
It is precisely because of its emergence that the transaction volume of all domestic e-commerce platforms, including Baibao.com, has declined to varying degrees. In particular, those small and medium-sized e-commerce platforms whose business overlaps with the global mall have almost halved the transaction volume.
Ye Haolong's Shenlong Network was not spared, and the average daily transaction volume gradually declined from the peak of 300 million yuan to 200 million.
This makes all domestic e-commerce platforms feel the arrival of the harsh winter, from the data statistics of the online days, the global mall has become the second largest e-commerce platform in China, and the gap with Baibao.com will be closer and closer in the future, and it will occupy the living space of all small and medium-sized platforms.
This is really a fight between immortals, and mortals suffer. In order to survive the harsh winter, most small and medium-sized platforms have started the road of merger and reorganization, and a new round of reshuffle is inevitable.
At the headquarters of Baibao Group in Nanhang City, Lao Long is also thinking about how to snipe at the Global Mall. In the office, Lao Long finished the Tai Chi circle as usual, made a cup of tea, turned on the computer, and focused on the latest data analysis of the Global Mall.
The rows of data on the computer were densely packed, and it seemed dizzy to others, but the old dragon watched it with relish. There are a few key figures among them, which make the always calm old dragon feel frightened, the offensive of this global mall is really too fast.
For this matter, the board of directors has held three plenary meetings, two of which were held late at night, but they have never been able to come up with a feasible plan, because they have sat firmly in the position of the domestic boss before, there is no considerable level of opponent to train, and now everyone seems to have no decent ideas on how to deal with the war, and always cares about it.
Lao Long also knew that a few old fritters were simply fishing in troubled waters and didn't want to take responsibility, so they threw all the pressure on the chairman of the board of directors. Of course, Lao Long did not officially express his position at the conference, after all, as soon as he made a statement, a few old fritters under his command were even more reluctant to use their brains.
So Lao Long has been holding three board meetings with a straight face, and took the opportunity to knock on those old fritters whose brains have been seriously funny, so that they know that the "boss" thinking in the past is no longer a top matter, and they must change their brains to think about the current predicament.
Seeing that the Global Mall is getting bigger and bigger, Baibao Group is also feeling a lot of pressure. According to the current data, the average daily transaction volume of Baibao has dropped from the original seven or eight billion to about six billion, although the decline is much smaller than that of small and medium-sized platforms, but it is undoubtedly a major loss for Baibao Group.
What's more terrifying is that the growth of the global mall is still an unknown number, once it becomes bigger in the future, the average daily transaction volume of Baibao will be forced to less than 5 billion, which is very likely to endanger the status of Baibao Group in the field of e-commerce, and the domestic e-commerce industry in the future, I am afraid that the situation of being alone in the world will be gone forever.
Lao Long called Lao Tao, CEO of Baibao.com, and decided to put aside those old fritters and study the next coping strategy separately.
(To be continued.) )