On the train from Hongfeng to Star City, Mr. He sat in the business district, he looked out the window and said nothing, thinking about the party scene last night. Pen & Fun & Pavilion www.biquge.info

The phrase "there are people outside the world, there is heaven outside the sky" turned out to be true, and he realized for the first time that he was inadequate on the TV show.

He was originally proud, but he didn't expect that the several programs he had hosted that he was quite proud of turned out to be flawed in the eyes of Yang An and them, and the most terrible thing for him was that he actually thought that Yang An and the others were right.

"These people are really professional and powerful!" Teacher He thought to himself.

Sha Bei, who is a funny variety show host in his bones, has been discovered by Yang An in recent years, and he is even more powerful, completely activating the funny cells in the body, he is the most important auxiliary host in Yang An's department, an indispensable lubricating character, and has a lot of experience in how to be comfortable in the show, and his unique starting point for looking at the problem makes Mr. He feel refreshed.

Teacher He recalled that "Happy Camp" was just such a host who could host, be funny, be cute, be cheap, and know how to be measured, Li Weijia was a little bit smarter than Sha Bei to be cheap and cute, and Xie Na was short of Sha Bei's knowledge and bearing, so I won't mention the other two.

Lao Cui, the traditional host, his today is what Mr. He will look like ten years later, he uses his experience and wisdom to control the overall situation, and has a very deep understanding of indoor variety shows, he knows what the audience loves to watch and listen to, can quietly guide everyone's emotions, and he can hold the audience, Mr. He feels that he has a lot to learn from him.

Ning Hao, looking at the filming and production of variety shows from the director's special perspective, the film director is the person who understands the audience's preferences best, and in just 90 minutes, he must be able to capture the hearts of the audience at all times, and the one who can do this must be a famous director, and if the variety show can do this, it will definitely be a program with popular ratings.

Yang An, the soul of this team, Mr. He admires him the most, as if there is no type of variety show that Yang An doesn't know, he has a wide range of knowledge and deep thinking, and what he says often makes Mr. He embarrassed his naivety.

"This team is so good, it's not wrong to lose to them at all, no wonder they can master more than 80% of the high-end market of TV variety shows in the country, and any program that dares to go against them head-on has become a ghost under the knife!"

Teacher He was glad that his choice was right, Yang An successfully persuaded him last night, to be precise, he conquered him with a bunch of variety shows.

At the dinner table, Yang An directly threw out the planning plan of the five programs, and said very casually: "Teacher He, look at the dry goods on our side, which one do you want to make?" Take your pick! ”

Teacher He can never forget how strong the smiles on the faces of the four people were at that moment, and after he opened one of the planning books and read it carefully for a minute, he was so surprised that he lost his temper on the spot: "This ...... This...... I'm convinced! ”

The planning book for the first show he opened was called "Millionaire".

It doesn't sound good, but you can see the following linkage production plan, including the plan outline of "Millionaire" for three consecutive seasons, the overall packaging plan of Zixiang Satellite TV, the production and promotion plan of APP mobile games, the script and shooting schedule of the movie of the same name of "Millionaire", and the sales plan of overseas rights of BBC, NBC and other TV stations, etc.

He was stunned!

Everyone was chuckling, holding up their red wine glasses, sipping them gently, looking at his gaffe, which was normal in their own opinion, but when it was handed over to a newcomer, the shock effect was expected by everyone.

That's what it means to be strong!

"But...... These are just plans...... How can you come up with such a big formation? Teacher He asked in surprise.

Sha Bei helped explain: "Now Brother Yang's name has resounded at home and abroad, "thevioce" has been a huge success in the United States, Australia, the United Kingdom, the Netherlands, South Korea and other places, "I am a singer" has also been imported by the United States, Japan and South Korea, and the overseas copyright of "Runningman" is being negotiated. Therefore, even if Brother Yang's next new variety show has not yet come out, the evil capitalists have already lined up with checkbooks, scrambling to buy it, even if it is just an idea. ”

Ning Hao smiled and quipped: "Maybe you don't even need an idea, Brother Yang'er's casual and perfunctory noun, a casual word, may be regarded as a treasure by others!" ”

Seeing that Teacher He didn't believe it, Sha Bei laughed: "It's not a joke, when we won the Magnolia Award this year, we all went to Shanghai, and you know the deputy director Xiong of Zixiang Satellite TV, right?" ”

Teacher He nodded: "I know, I heard that it is your old relation." ”

Shabei said: "That's right, we have been cooperating for many years. Because the last show, Running Man, was broadcast on CCTV, Zixiang Satellite TV has not introduced Yang Ge'er's new program for a long time, at that time, he was probably really anxious, so he pestered Yang Ge'er, begging for nothing, hippie smiling, eating and sleeping, and even going to the toilet. ”

Everyone laughed, and Teacher He was curious: "Is this true?" ”

Yang An nodded and confirmed: "It's true, they are landlords, arrange a hotel to stay, he actually shared a suite with me, and he can't even sleep in a suite, it's too shameless!" ”

Shabei smiled: "Everyone knows that only shameless people who do TV shows are popular, you are an advocate of 'shamelessness', and you still talk about others?" Brother Yang, who was grinding for a long time, really couldn't help it, so Brother Yang asked, 'What is the most popular thing on the Internet now?' Female anchor right, right? Who is the most popular in the entertainment industry? Girl group, right? Then the head of the Xiong Tai was like a treasure, grateful, like a wandering little scholar on the way, who was tapped by the teacher with a golden finger, and saw the sunrise through the dark clouds, he had an epiphany! ”

Hahahaha!

Teacher He finally understood, he couldn't help but laugh, and laughed: "It turns out that this is how "Summer Sweetheart" came about? I mean, this show is really speechless...... As a peer, can I curse? ”

Sha Bei also laughed: "Of course you can, I'll take the lead in scolding first, I took a look at their premiere in July, and it was spicy!" It's even spicier than Balala's little demon fairy! ”

Teacher He trembled with laughter: "I was about to say this, I also think that the audience of this show is about the same age as Balala Little Demon Fairy." I thought that only Huangmang Satellite TV was a domestic TV station to take the younger route, but I didn't expect Zixiang Satellite TV to be so bold and add the live broadcast platform to the live broadcast of the women's group draft. To be honest, I can't stand this pattern, it's so embarrassing. ”

Even Mr. He can't stand the variety show, which shows how strange it is.

Yang An explained: "In all fairness, let's uncover the surface and look at the essence, the overall form of "Summer Sweetheart" is actually no different from our indoor variety show, the draft of more than 30 female anchors is actually the same as the ordinary students of our voice, but the selection of their contestants is not singing, but a variety of talent shows, which are very individual." Let's just use this show as a negative teaching material to talk about my own opinion. ”

Everyone put down their knives and forks and listened to Yang An's lecture.

Yang An said: "I'll talk about the audience first, the content of "Summer Sweetheart" is a live broadcast of a girl group, and the audience is young people around 20 years old, these people accept more emerging online media, many people are loyal fans of mobile phones, and they don't like to watch traditional TV programs, "Summer Sweetheart" can give them a feeling of watching without obstacles, and the types and characteristics of female anchors are also in line with the current diversity of Internet culture, which is very in line with the trend, which must be praised. ”

Yang An raised the knife and said, "This is the trend." ”

Then he raised the silver cross: "This is tradition!" As offensive weapons, the two are not mutually exclusive, but as the same set of cutlery for cutting steaks, they must coexist peacefully and cooperate together. ”

Everyone was thoughtful, Yang An said: "The content of "Summer Sweetheart" is correct, but it is best positioned as an online variety show, rather than a traditional variety show. Traditional audiences, such as a few of us here, will not be able to accept its mode, and will feel disgusted and spicy after seeing it! ”

"So, it's the platform of Zixiang Satellite TV that is wrong!"

Teacher He sighed: "I understand, Brother Yang, you are an independent producer, so many programs have to be broadcast on different TV stations, and this must be strictly followed." ”

Yang An nodded: "That's right, I basically put the positive energy on CCTV." Funny, absurd, commercial, I like to put it on the local stage. Each TV station has a different audience and preferences, and we can flexibly switch them at any time, which is one of the benefits of independent filmmaking. Let's talk about "The First Time in Life", and I'm asking you to pause because it's not the right audience. ”

Teacher He understands that "The First Time in Life" focuses on children, and it is not right to broadcast it on Huangmang Satellite TV, most of the viewers of Huangmang Satellite TV are about 20 years old, who cares about the details of the life of adults with children?

Yang An said: "Mr. He, you open the green folder, the content of this planning book is essentially the same as "Summer Sweetheart", but if I change the packaging form, I can kill the former in seconds, and it will immediately become a traditional variety show, I believe that this show will be popular, more than one season, if it is done well, we can do it for ten years!" ”

"Is there such a god? It's another show that can be broadcast for ten years! Ning Hao quipped.

Yang An laughed: "Of course it's so godly, there are five of us in the elderly team, Sha Bei and I have been running men for ten years, and Lao Cui has been a matchmaker for ten years, do I also want to prepare a ten-year program for you and Teacher He?" ”

"This is for me and Director Ning?"

Teacher He was happy, and hurriedly opened it when he heard the words, only to see five words written on it - China's Got Talent! (To be continued.) )