"Let's compare 'Summer Sweetheart' and 'China's Got Talent'!"

Yang An said: "In order to win the audience's like, the female anchor of "Summer Sweetheart" can sell cuteness, play handsome, shout microphone, eat, perform acrobatics, and all kinds of personalized talents can be applied to it. Pen & Fun & Pavilion www.biquge.info If we change our thinking and find a group of versatile ordinary grassroots players to come over, no matter what you perform, dance, mime, acrobatics, magic, chest crushing boulders, etc., there is no limit to the way, as long as your performance is exciting enough to impress the judges, we will let you advance, is this the audience will be larger? Will the audience be more receptive? ”

Teacher He suddenly realized: ""Summer Sweetheart" only selects online female anchors, and the viewing group with young male viewers as the main force is too small, and the audience is not large, so its reputation is not good. And "China's Got Talent" can focus on grassroots players, with amazing, strange, mysterious, and strange performances as the highlight, supplemented by the inspirational stories of the contestants, which is just in line with the preferences of traditional audiences! ”

Yang An applauded: "That's right! Let's talk about another thing, except for Ning Dao, everyone here is a TV person, since ten years ago, Radio and Television issued Order No. 54, expanding the traditional "radio" and "TV" jurisdiction, adding "Internet" related content, to put it simply, it is the slogan of "Taiwan Network Interaction"! ”

In the Internet era, TV stations seek to change themselves, adapt to the trend of the times, grasp the pulse of the times, and keep pace with the times.

But in the past ten years, it has never been done well, and it is just an empty slogan.

From top to bottom, there is no enforceable and effective framework at the national level, there are no perfect regulations, there is no reliable guarantee, and the grassroots TV station and independent production companies do not like things that are too trendy, because too trendy programs are not treated by traditional audiences, which leads to fewer and fewer young viewers watching TV, old viewers are tired, a vicious circle, and the speed of audience passage is accelerating.

And radio and television especially like to frequently meddle in unaccustomed affairs, especially the Internet, sweeping every three or five times, and the same is true for TV stations, banning broadcasting, banning South Korea, one day the leader has a brain cramp, saying "The words "male gods, goddesses, idols, etc." are not allowed, resulting in chickens and dogs jumping below, "Boys Over Flowers" was inexplicably changed to "Boys Over Flowers", this kind of urine has always existed, where does the TV station dare to contact the Internet with great fanfare?

Speaking of Taiwan-network interaction, everyone was angry and scolded a few words.

Yang An said: "I only admire the fact that "Summer Sweetheart" is it, it dares to make changes and breakthroughs to the traditional TV model, it is a new exploration, which we can try, just use it in "China's Got Talent". Teacher He, do you have any confidence in this show? Want to try it? ”

Teacher He was a little nervous: "Let me try to strengthen the interaction between Taiwan and the Internet on "China's Got Talent"? ”

Yang An nodded: "That's right, as for how to get it, I'll let Director Ning help you, give full play to your brains, and see your ability!" The big framework in your hand has been written, and you will continue to refine the other content, and strive to officially launch it after the Spring Festival next year, and start broadcasting in April and May. ”

Teacher He solemnly agreed, there is half a year from now, and such a big project cannot be prepared in a day or two, so he decided to do his best to do this show as a vote to join Yang An's department.

This planning plan is now in Ning Hao's hands, and Mr. He will spend three days returning to Star City to hand over the work, pack his luggage, and for many years to come, he will have to live in Hongfeng and fight for his dream.

……

Although a lot has happened this week, the TV industry is indeed colorful and overwhelming.

Enron's homepage was attacked, hackers were arrested, the producer of "Flowers and Boys" was fired by Huangmang Satellite TV, He Jiong resigned, the two sides got together and dispersed, and all kinds of headlines were broadcast every day, and some people were tired of watching it.

But everyone hasn't forgotten one thing, Blue Ocean Satellite TV also has a blockbuster program "Boys Over Flowers" that has not been broadcast, and this program has attracted much attention because of Yang An's joining.

At 9:15 a.m. on Thursday, Xiong Hao, deputy director of Zixiang Satellite TV, clocked in to work and hurriedly walked to the science and education electrical conference room in Taili.

Zixiang TV is going to hold a special and important observation meeting this morning, Xiong Hao is the host of the meeting, and the visitors are all elites related to the production of TV programs of Shanghai Guangwen Group, all of whom are senior producers, a total of eight people.

Xiong Hao carried a laptop and a briefcase, pushed the door in, and the director of the station director and the production center had already arrived, and was talking to a leader, Director Qi of the Guangwen Propaganda Department.

"Lao Xiong, come on, come on, we just talked about the content of the interaction on the Taiwan network, you come to introduce it to Director Qi."

The director beckoned and beckoned Xiong Hao over.

Xiong Hao put down his things, shook hands with Director Qi, and said with a smile: "Taiwan network interaction? This topic is huge, everyone has been talking for more than ten years and there is no result, so where do I start? ”

Director Qi said with a smile: "Deputy Director Xiong is too polite, isn't "Summer Sweetheart" an excellent example of our Zixiang Satellite TV network interaction!" ”

Xiong Hao's old face flushed: "It turns out that you said that this show has an audience rating of 1.4%, which is really miserable, and there is a lot of scolding on the Internet, and we plan to stop broadcasting after the first season." ”

Director Qi persuaded: "Don't say that, the emergence of new things will always cause controversy." You said that there was a lot of scolding on the Internet, I don't think so, because there are also many praises on the Internet, and the traditional audience has not accepted this practice, and after waiting for another year or two, after more and more live variety shows appear, everyone's views will slowly change and become support! ”

Xiong Hao is not good at what to say, who can say for sure what will happen in the future?

He finished the season of "Summer Sweetheart" with a lot of scolding, and the Internet was about to spray him like a dog, would he be stupid to continue to do it in the second and third seasons? He was infamous for a few years, corrected the audience's opinions, and then let other shows pick up the bargain? Think beautifully! Sure enough, the types of variety shows that Yang An didn't involve were all thunderous, and if you didn't pay attention to it, you would blow yourself up!

Seeing that he didn't speak, the director of the station prompted: "Director Qi is studying the current situation of the online live broadcast industry, we are the first TV station in China to come into contact with online live broadcasting, and he also hopes that you can continue to explore the connection between TV stations and the Internet, and find the loopholes and deficiencies of the live broadcast industry from the perspective of TV stations, and radio and television may launch regulatory policies for the online live broadcast industry next year." ”

Xiong Hao's first reaction was to shudder: "It's wrong, the black hand of radio and television has reached over again." ”

However, friends of the dead road are not dead and poor, radio and television have to manage the live broadcast of the Internet, who do you love, Xiong Hao immediately said: "No problem, of course I know everything, and I have endless words." ”

Half an hour later, everyone arrived, and at 9:45, the meeting started on time.

The director presided over the meeting and said: "Please come over today to participate in this observation meeting, mainly for the "Boys Over Flowers" program broadcast by Blue Ocean Satellite TV last night, did you watch it last night? ”

Below he raised the hands of three people, one of whom was Xiong Hao.

The director said: "It doesn't matter if you haven't seen it, let's listen to Director Xiong's explanation today, everyone can find more things if you look at it with a purpose." Old Bear, I'll leave it to you. ”

Xiong Hao stood up first, bowed and thanked him, and then sat down: "Thank you for coming to the observation meeting in your busy schedule and giving advice to our new variety show on Zixiang Satellite TV." As we all know, since the beginning of this year, many domestic TV stations have been producing an endless stream of outdoor star reality shows, and eighteen programs have been launched in half a year, and there has been a blowout of reality shows, but the quality of these programs is uneven. ”

Today, I invited these think tanks to watch Yang An's variety shows and find a way out that meets the characteristics of Zixiang Satellite TV.

Xiong Hao continued: "Last week, Yang An's "Sister Over Flowers" premiered with a rating of 2.6%, followed by two days later, Huang Mang Satellite TV's Wu Liang's "Flowers and Youth" was broadcast, with an audience rating of 1.83%, Wu Liang was dismissed two days later, it is said that he used black means to deal with Yang An, and was arrested by the police, but it is unknown whether they have made a deal on both sides in private, and this topic is not within the scope of today's discussion. ”

They talk about not discussing, but in fact everyone is laughing.

How can such a big thing be hidden from everyone? Many people in the circle have guessed it, but they just didn't tear their faces publicly, besides, the more miserable Huang Mang Satellite TV is, the more unlucky it is, the better it is for them Zixiang Satellite TV, the opponent is unlucky, of course I have to laugh!

"Okay, okay, they died by themselves, no wonder others, let's just take it as a warning!"

The director took control of the overall situation and signaled Xiong Hao to continue.

Xiong Hao opened a PPT, pointed at the projection screen with a laser and said: "This is the time-sharing chart of the ratings data of the two programs, you can see that Yang An's "Sister Over Flowers" is a linear upward trend, and "Flowers and Youth" is a linear downward trend. Regarding this point, we have summarized that after each of Yang An's programs is broadcast, there will be a steady upward trend, and many other TV programs of the same type are extremely volatile, and I specially summarized a report......"

There are countless TV people who study Yang An's programs every year, Xiong Hao is a senior expert, and he is very familiar with Yang An, and the opinions he says are more in-depth than ordinary people, and they go straight to the core.

The elites present listened carefully and nodded secretly, many questions, Xiong Hao got to the point.

Half an hour later, Xiong Hao stopped and operated the computer: "Let's take a look at last night's "Boys Over Flowers", I hope you can take the points I just summarized, look at it in a targeted manner, and put forward improvement plans!" (To be continued.) )