Chapter 762: It's still Chinese's money to be earned

Room 1902 of the Kai Tak International Hotel in Hongfeng Riverside has been temporarily set up as an office center, where a team from McKinsey & Company in Shanghai has rented a room. Pen, fun, pavilion www. biquge。 info

Open the window from this suite, you can see the Hongfeng Radio and Television Media Building 800 meters away, change the direction, you can vaguely see the special spherical building of the Enron Grand Theater two kilometers away, this is the cultural center area of Hongfeng, standing here, it seems to be able to grasp the pulse of the cultural trend of Hongfeng.

McKinsey & Company Management Consulting is a world-renowned consulting company, their job is simply to provide the right solutions to senior management, writing an in-depth business investigation report is one of the preliminary work, McKinsey is involved in a variety of industries, as long as they can afford to pay, there is no business report they can't get.

This time, the Shanghai branch received an order of 10 million yuan to investigate the core competition module of Enron Film and Television Entertainment Company, and dig deep into the operation mode of this independent production company, this team has been working for 11 consecutive days, and is now in the final stage of summarization.

"The organizational structure is finished."

"The data report is still 20% short of filling."

"Level grading processed!"

"The process optimization report has been completed."

“……”

The following team members continued to report the progress, the supervisor in his forties carefully spelled the Rubik's Cube, and soon, a PPT of about 200 pages came out, illustrated and textual, mixed with Chinese and English, quite professional, McKinsey elites If they don't speak authentic American English, a paragraph of 100 words is not mixed with 10 English words, it is not qualified.

The elite is indeed the elite, McKinsey's localization consultants only accept high-achieving students who graduated from Qingbei's resumption of diplomatic relations, and there are a large number of successful cases of American counterparts in the think tank, only for a film and television entertainment company with an annual turnover of more than 3 billion yuan for in-depth excavation, 11 days of work intensity for a 10 million yuan order, it is already considered overtime, they have long wanted to complete the task as soon as possible and go home.

The director carefully went through it, in his opinion, many work links of Enron Film and Television Entertainment Company are messy, unreasonable, inefficient, and even useless, but it is so crooked and poured into a pool of scattered sand, and it has achieved the top position in the Chinese mainland market, not to mention that the output value exceeds that of other film and television company giants, just in the variety show industry, Enron is a well-deserved hegemon.

The clients who commissioned this survey are also similar companies, and their specific identities are kept secret by McKinsey, but they are confident that Enron Film and Television Entertainment's elite model will be deeply optimized, and then applied the successful experience of similar companies in the United States, and after slight modifications, they will hand over this 200-page PPT to complete the task, so that the customers can upgrade themselves more efficiently and effectively.

"It's finally time to submit the summary, take a look at the broadcast and editing of "Extreme Challenge" tonight, fill in the unfinished data, and we can go back tomorrow!"

"Alas, I've been suffocated to death in the past two weeks, everything I eat is spicy, and I still miss the Shanghai Benbang cuisine."

"Who wouldn't want to go back sooner? This little project dragged on for another 11 days, and it was really drunk! ”

Several employees were chatting happily, their data collection and analysis tasks had been completed, and before they knew it, they had become "senior consultants" in the TV industry.

The director looked at all the data and was deeply shocked.

He beckoned and motioned for the following data analyst to come over: "Simon, have you noticed, Enron Film and Television Entertainment's annual revenue this year exceeded 3.244 billion yuan, which still does not include the fourth quarter of the "Extreme Challenge" program, and the expenditure is only 629 million yuan, which is the speed of making money...... Are you sure you're not mistaken? ”

Simon actually can't believe that a large private enterprise with more than 500 people spends 629 million yuan a year, of which 239 million is used to pay employee benefits and wages, miscellaneous expenses are about 56 million, and the rest is paid to star artists, as well as the cost of program production and operation.

The total cost of each program has been listed, and among the twelve programs on the air, the maximum is no more than 230 million, that is, "Run, Brother", which has done 52 episodes a year, with an average of only 4.4 million per episode, and the unit price is so small, which is much beyond the supervisor's expectations.

The least is "Super Change", the annual production cost is less than 10 million yuan, and the income in exchange is -30 million.

"Negative? Are you sure this show is correct? ”

The supervisor pointed to the big negative number and thought it was incredible.

Simon explained: "The data of Super Change is obtained from within the Red Maple Radio and Television System, which is quite accurate. Yang An has a rule that "Super Change" is a public welfare program, without any advertising revenue, only a very small number of C-class garbage-level advertising targets, which are used to pay for Hongfeng Satellite TV. Each issue invites 12 different guests to receive a symbolic salary of 1 yuan, the program team bears the accommodation and food expenses of all contestants and guests, and invests 30 million yuan in the National Youth Innovation and Invention Enron Foundation every year, and after the balance of the annual production costs, the deficiency is made up by the company, which is the reason for -30 million. ”

The director is not very clear about this detail, and is a little stunned, why is a private enterprise so interested in this kind of national invention and creation competition?

"This Yang An is a little weird!" The Director shook his head.

Then there are miscellaneous expenses, which include market operations, public relations, normal consumption of various consumables, etc., only 56 million expenses, and the supervisor is strange: "Don't they do marketing operations?" ”

Another employee replied: "They really rarely do promotion operations, mainly because Yang An himself is a top artist, with hundreds of millions of fans, and he can save millions of publicity expenses by posting a sentence on Weibo, and the effect is particularly accurate." In addition, I have heard from partners that they occasionally have marketing operating expenses, but most of them are in cash, and they can't find out how much they use and where they are spent, which is a common problem of private enterprises. ”

Partner refers to more specialized commercial espionage, who uses some of the information provided by these people for data collection, and both sides are tacitly acknowledged.

The supervisor asked, "Cash charges?" Are they bribing the higher authorities, or are they doing some shady things? ”

The following employees all said that they did not know, this kind of business core secrets, it is absolutely impossible for Enron's internal senior leaders to know, and they want to buy these data from the partners, but the other party said that they have no comment, and it is too difficult to find out the news of the core employees around Yang An.

I asked a lot of unreasonable situations, and the supervisor himself was a little dizzy.

He was a business executive transferred from Hong Kong, and he didn't know much about the situation in the mainland and the mainland, and seeing that Yang An was making money faster than robbing a bank, he was shocked and was filled with endless envy and jealousy.

"It's still Chinese's money is easy to earn, the demographic dividend of 1.4 billion, any variety show, at least tens of millions of people see it, the economic benefits directly or indirectly brought are really unthinkable, too exaggerated!"

The director sighed, held back the others, and ordered: "Free activities this afternoon, until 8 o'clock in the evening, you come back to watch "Extreme Challenge" together, and make up the final data!" ”

Of course, the other employees were happy to see this, and after 11 days of hard work, they finally got the opportunity to rest for half a day, most of them did cleaning, went out to play, and some wanted to go to the Enron Grand Theater to see what was going on with their own eyes.

"Extreme Challenge" has its premiere today, but the Extreme Men Gang has not gathered, everyone is too busy, New Year's Day is a good opportunity to go to the cave and run commercial performances, Sun Honglei and Huang Bo have a commercial performance fee of 3 million a day, and Yang An will not come out of this unjust money!

Therefore, for the premiere in the evening, Enron Film and Television Entertainment Company only invited the company's internal artists, and some partners in the TV circle to come to the celebration, without any live broadcast, only a small number of media friends participated.

At 7 o'clock in the evening, Guo Hongyang led a table of people, including members of the Men's Gang and members of the core editing and directing team, to accept questions from reporters on the stage.

Suddenly, someone pushed a cart with a large bundle of barley on it, came up from the backstage, came to everyone, and each person handed out a bunch, which made Director Guo, Yang An and others laugh non-stop.

Yang An asked curiously, "Who sent this?" The implication is not bad! ”

Guo Hongyang was also asking, the guests and friends in the audience were laughing, and one person took the initiative to raise his hand: "I sent it, don't thank me!" ”

Who, Xiao Yueyue!

The stage burst into laughter, and the others laughed too, just looking at his face made me want to laugh.

Xiao Yueyue made a start, and others also followed suit, not only Yang An's friends in the cross talk world, but also friends from TV stations.

Yang An watched more than a dozen people claim this feat, and said with a smile: "Okay, you wait, I have written down all your names, Xiao Yueyue, baked cakes, you two are the happiest dancers!" And Tian Liang, alas, I said Tian Liang, how did you become a teasing dad in the past few years? Next to you is Chunrai, right? Did you take him badly too? ”

Bao Chunlai is also a national player in the sports world, and he is also breaking into the entertainment industry after retiring, but he has not had any results, his luck is more than a little bit less, Tian Liang has become a big name in the entertainment industry because of Sendie, Bao Chunlai is also the host of a bad program on a remote satellite TV station, he is not married, he has no children, and he can only watch the popular program "Where Are You Going, Dad" slip away from his eyes year after year.

was teased by Yang An, Bao Chunlai just laughed, and kept giving up, he was cheeky to ask Tian Liang to bring him over today, who doesn't want to know Yang An earlier, show up in front of his eyes earlier, maybe Yang An will take a fancy to him, and he is fortunate to participate in a variety show, and by the way, it will become popular? (To be continued.) )