Chapter 761: The Olive Branch of Japan's NHK
Yang An entered Li Hongyuan's director's office, and the two chatted casually about the audit, knowing that this was a formality. Pen ~ fun ~ pavilion www.biquge.info
Li Taichang said: "I called you here for two things, one is that there are many photos and news on the Internet, all of which are clips of the public yesterday taking pictures of you recording programs at the train station, Binjiang Park and other places, everyone only knows a little bit of the skin, but some people speak very ugly, saying that you are robbing things in public, and with pictures, the impact may not be good." ”
Yang An said: "Thank you for your concern, there is no shortage of gossip in any of my programs, when we recorded the show the day before yesterday, Sha Bei was almost hit by a car, and at that time there were still regrets on the Internet, saying why didn't he hit him to death, who do I find to reason with this?" Don't worry, most of the Internet is concerned, as long as the mainstream media does not maliciously spread rumors, but it is only spread in a small area in the circle of friends and Weibo, it doesn't matter, after the show is broadcast, everyone will understand. ”
Li Hongyuan said with a smile: "I'm just reminding you, it's good that you know it in your heart." ”
Yang An nodded, public opinion and propaganda he has been keeping a close eye on, Enron's marketing department has a special crisis public relations team, responsible for dealing with all kinds of negative news on the Internet, very experienced, this is just a little rumor, not even the lowest level of the crisis.
Li Hongyuan opened the drawer and handed over a document booklet: "The second thing I'm looking for you is, Japan's NHK TV has a grand celebration on New Year's Day, they are celebrating the centennial this year, and the legal holiday of the Japanese is New Year's Day, the importance of this celebration is similar to our David TV Spring Festival Gala, NHK's influence is still very great. In addition, they invited the heads of many of our domestic TV stations to visit and travel to Tokyo, and also held several seminars, which were jointly organized by many well-known broadcasting organizations in Asia such as Japan and South Korea, which were very large in scale and high in level. ”
Yang An opened the booklet, which was some information about NHK, as well as the promotion of the event, and laughed: "This has nothing to do with me, right?" It's all about TV stations and broadcast platforms, I'm just a production company. ”
Li Hongyuan introduced: "A director of the State Administration of Radio, Film and Television took the lead, CCTV, Zixiang, Blue Ocean, Huangmang, Jinshi, Shenzhen, and our Hongfeng, seven top TV stations all sent people. There are only two places in our station, originally it was me and Director Li of Hongfeng Jingshi, but my plan has changed, and there are other arrangements on New Year's Day. ”
"I'm not interested in going to Japan, when I was recording the running man, I went to Yokohama and Tokyo three or four times, and that's it, I would rather rest at home on New Year's Day, "Extreme Challenge" was broadcast on New Year's Day, of course I have to keep the premiere ratings!"
Yang An declined, he really didn't want to go, mainly because he was a little tired, not because he had much prejudice against Japan.
Speaking of which, by the way, as a producer focusing on variety shows and comedy programs, Yang An's political position is neutral, where there is a market, he will export China's TV culture to wherever it is, for example, the Philippines is so scummy in international politics, he will not easily say that he will completely give up the Philippine market, on the contrary, he has exported six variety shows to Southeast Asian countries.
For example, the Southeast Asian international version of "thevoice", the localization and miniaturization of Southeast Asian countries of "I Am a Singer", and the global adventure of the seven people in "Run, Brother", cultural export is what Yang An has been sparing no effort to do.
As for whether the money is money or not, it doesn't matter, the Indian Bollywood version of "thevoice" only collected tens of millions of copyright fees, but he insisted on inserting a Chinese-Indian singer as a mentor, and many of the selected students and adapted songs are leaning on the Chinese style, which is Yang An's nirvana to expand his influence and promote Chinese culture.
Not to mention South Korea, Korean Entertainment Star has become a super-large Korean entertainment company that can compete with M.S. Company, and now it is seeking to establish an independent TV station, and maybe in the near future, Yang An can also have his own commercial TV station.
Japan is the only one, and the situation is too special.
"Thevoice" has not been able to enter the Japanese market for a long time, and cannot find interested local partners, KTV is something invented in Japan, KTV competition, musicstation, CDTV These are super old music programs, every year at the music awards, there are many music programs to saturate and explode, the singer mining method is very mature, the inefficient mining method of the draft can not attract brokerage companies at all, Yang An's "thevoice" and "I am a singer" can enter the Japanese market, Unless he throws money at it!
As for variety shows, although the level of Japanese variety shows in [this world] is not very good, Japan is an extremely closed market, and imported programs like "Running Brothers" only have online albums on Yahoo Japan, which is difficult to be recognized by the mainstream Japanese society, so to sum up, Yang An's global expansion plan, Japan is the only one in the Asian market that is difficult to break.
Li Hongyuan said: "I asked the liaison officer in charge of contact with the other party, they actually want to contact you a little, I know that NHK TV's first production center has a good relationship with you, and this time it is their international TV department that wants you to go." ”
"International television?"
Yang An was even more confused, and he asked, "Don't you know about NHK International Channel?" Japan earthquake flash, Fukushima nuclear power leak, all kinds of Japanese news and information, anyway, Japan is bitter, Japan is miserable, and the Japanese people are in dire straits......"
"It's like Japan is a little daughter-in-law who has been abused, right?"
Li Hongyuan quipped: "However, the international station also has a selection of Japanese public opinion, which is a good program to promote Japan, and there are also comprehensive programs, music, sports, and children." They are looking for you, of course, because they hope to improve in variety shows. In fact, NHK's influence is still very strong, there are more than 10 agency TV stations in the Asia-Pacific region, and if you expand into overseas markets, you can contact them. You're expanding overseas markets now, right? ”
Yang An nodded and said: "My cooperation with CCTV International is only a part, in contrast, I prefer to sign cooperation agreements directly with local TV stations in various countries, you know, let CCTV get it, hehe......"
"Hehe......" Li Hongyuan laughed, everything was silent: "That's it?" I'll help you get your name in? ”
Yang An thought for a while: "Don't worry, I'll go back at this time, check the itinerary, and call you back before getting off work in the afternoon." ”
Leaving the Hongfeng Radio and Television Building, Yang An didn't think much about it, and after returning to the Enron Grand Theater, several company executives were already waiting for him.
Everyone discussed for more than an hour, distributed and studied the invitation letter brought by Yang An from Li Hongyuan, as well as the NHK TV station materials they had collected over the years, and talked with friends from NHK's documentary channel, and generally agreed with Yang An to go.
But the first time is too urgent, it will be New Year's Day in four days, and the second is that Yang An can't spare time on New Year's Day, and there are also various things such as evening parties, extreme challenge premieres, etc.
In the end, the compromise method was to arrange for Yang An to go to Tokyo on January 6 to participate in a seminar hosted by NHK and participated by many TV broadcasting platforms in Asia, as a legal representative of a well-known independent production company, and was given a 15-minute speech opportunity, he wanted to make his own judgment and interpretation of the prospects and development of the television industry as a successful variety show overlord.
The seminars were basically theoretical, but the xenophobia in Japanese academia is world-renowned, and they are aimed at all foreigners, so Yang An was a little difficult after getting an invitation from NHK.
"Let me guide the development of the Japanese TV industry. Isn't that nonsense? If I dare to say this, and I will be bombarded by the Japanese in the audience every minute, how can they listen to a foreigner? ”
Yang An didn't want to be knocked off the stage at that time, so he was a little resistant to this link.
But Dang Jie insisted on doing so: "Mr. Yang, your popularity in the Asian TV industry is already very high, and Europe and the United States also have a certain influence, but Japan can't get in, this is a hard bone, and it always has to be gnawed, now it's good to gnaw on it and touch their bottom." Running Man has gained a good reputation among the Japanese people, and if you can get NHK's broadcasting license this time, you can broadcast "Extreme Challenge" at the same time! ”
"That's right, for the sake of Extreme Challenge, I also recommend you take a trip to Tokyo."
"NHK seems to have a problem with funding this year, they have a 10-o'clock news program that ridiculed the leaders of the opposition parties, causing the Japanese Diet to reduce part of the budget funds, you are a big financier from China, a big tycoon, although NHK can't use the way of introducing sponsors to make a profit, but if you set up a production team and independently produce programs, in fact, it is a disguised increase in production costs, you can invite more star artists, you can create better program effects, they have to ask you!"
"Maybe they deliberately gave a sum of money to Director Li in order to see you in Japan and give up the quota!"
"Don't guess, don't talk nonsense about things that have no roots and no shadows."
Everyone discussed very lively, after many considerations, Yang An finally agreed to go to Japan, Asia is red, only Japan and North Korea can not enter the market, the map is missing two flags, so how to live Virgo, North Korea is forgotten, Japan still has to try to gnaw it.
The following people are arranged to do things, and it will come to New Year's Day in a few days.
Yang An spent the New Year's Eve party at Hongfeng Satellite TV's New Year's Eve party, and their family of four took the stage at the same time, singing a song together, sending New Year's blessings to the people of the whole country.
On the first day of January, the first episode of "Extreme Challenge" will be broadcast in the evening. (To be continued.) )