Chapter 136: The Experience Economy Model
Time flies, and in the blink of an eye, it's the height of summer. Pen "Fun" Pavilion www.biquge.info
The midsummer in Jiangnan Province is unusually hot, and the people who scream happily on the trees, and the high temperature days above 35 degrees are continuous, making people dizzy and dry.
I'm afraid the only thing that can stop people's enthusiasm for shopping, is only the harsh high temperature, with the choppers from all walks of life lying down one after another, this season has also entered the off-season of sales, the business of online stores has cooled a lot, and the daily transaction volume is only three percent of the peak.
And the entire Wanji Park under the scorching sun has also entered a rare state of low load.
This also made Ye Haolong a lot easier, and he was able to devote more energy to the operation of Shennong.com.
After a month of hard work, the process of Shennong.com's entry into Nanhang City was very smooth, due to the successful operation of Li Dajiang, the number of stores in the entire Nanhang City, from dozens at the beginning, jumped to thousands, and there has been a trend of catching up with and surpassing Xianhu City in terms of scale.
Despite entering the off-season of sales, the number of users in Nanhang City, who are active on Shennong.com every day, is still rising, and soon reached the same level as Xianhu City.
Since Nanhang City is a first-tier city in China, it has greater development potential than the third-tier city of Xianhu City, so I am afraid that it will not be long before the overall transaction volume of Nanhang City will catch up with Xianhu City.
As the e-commerce capital of China, the successful promotion in Nanhang City also means the basic success of Shennong.com's business model, based on such a good foundation, the future of other first-tier cities in China is much more certain.
Therefore, Li Dajiang is ambitious and is preparing for the next step to enter the major first-tier cities in China.
Due to the radiation driving effect of Nanhang City, Shennong.com has a certain reputation in Jiangnan Province, and in other cities in the province, there are also some merchants with a keen sense of smell who have begun to settle in.
According to the report, the market share of Shennong.com has been rising recently, and the daily trading volume is close to the million yuan mark!
This is a terrible number, after all, the promotion work is just the beginning, Shennong.com is still a long way from stepping out of Jiangnan Province and going to the whole country. In the future, if it can successively win the major first-tier cities in China, the trading volume of Shennong.com will usher in explosive growth.
In his hometown of Xintang Village, Ye Houde's aquaculture business has also made new development.
In addition to the more than 20 acres of ponds in Xintang Village, Ye Houde spent a lot of money to rent nearly 50 acres of fish ponds from nearby Chenjiawan, which tripled the overall output.
With the emergence of scale effects, the cost of aquaculture has also begun to decrease significantly, according to the accounting, the net profit per mu of fish ponds has increased by about 8%.
More importantly, with the rapid growth of production, Ye Houde has the ability to set foot in the aquatic product processing industry.
Compared with the simple sale of aquatic products, aquatic products after processing, not only the profit margin can be greatly increased, but also more conducive to the preservation and storage of products, aquatic products primary processing products, such as fish balls, shrimp and other profits are more than twice as high as the original.
With the collapse of the aquaculture cooperative in the village, Ye Houde simply rented the office space used by the original cooperative, set up an aquatic product processing factory, hired several workers, and officially began to devote himself to the aquatic product processing business.
With the emergence of these pre-processed products, the variety of goods in Lao Yetou Lake Fresh Store has further increased, the stores have been enriched a lot, and the popularity has increased again, making the net profit of the online store continue to grow.
In July alone, which was the off-season for sales, the sales of the online store exceeded 200,000 yuan, and the net profit reached more than 50,000 yuan.
At this rate of development, it is appropriate for the store's annual profit to exceed one million.
In addition to earning money, the family is also preparing to build a new house and improve living conditions.
In just a few months, his life has undergone earth-shaking changes, which Ye Houde never expected.
From this point of view, his precious son's vision is too clever.
Ye Houde also couldn't understand that he, a stupid son who was idle in college, had become so wise and martial that he had reached an annual profit of one million just by running an online store, not to mention becoming a guest lecturer at Xianhu University, not to mention having more face.
Therefore, as soon as he put forward the idea of setting up a aquatic product processing factory, it received strong support from the whole village, and many villagers have invested in shares, and everyone wants to raise more funds to build a modern processing plant in the future.
This idea has already begun to be brewed in the whole village, and it will also become an important pillar for Xintang Village to embark on a more prosperous and new life in the future.
In the face of the sweetness brought by Shennong.com to everyone, everyone was full of enthusiasm. It seems that getting rid of poverty and becoming rich as soon as possible and keeping up with the neighboring Beiqiao Village has become the consensus of the whole village recently.
Ye Haolong's Shennong.com has made great progress, and in the Tiangong Manufacturing Company in Jinhe Industrial Park, Zhou Kexin, as the eldest sister, is naturally not far behind.
After Tiangong Manufacturing Company moved into the new factory, the conditions have been greatly improved, and the company's output and sales have doubled.
This not only enhanced Zhou Kexin's confidence, but also laid a solid material foundation for the transformation and upgrading of Tiangong manufacturing.
What Zhou Kexin wants to do is naturally not simply to increase production and expand the company's market share, but to directly change the business model of Tiangong Manufacturing and switch to the standard of Industry 4.0, more precisely, the experience economy model.
Traditional factories only provide products, and with the continuous improvement of China's industrialization, the traditional production capacity has been fully released.
We can see that the dazzling array of goods in the market not only meets the domestic market demand, but also exports overseas, making China have the reputation of "the world's factory".
But the strong production capacity is not necessarily a good thing for entrepreneurs, which means competition from all directions, if your product is not unique, then to stand out from this massive number of goods, there are only two traditional methods, either to reduce the price, or to improve the content of technology.
The former means a decrease in profits, and the latter means an increase in investment, which will bring a variety of new risks to entrepreneurs.
Under the standard of Industry 4.0, there is a third way, that is, to integrate into the experience economy, figuratively speaking, to integrate the secondary industry with the tertiary industry to produce a wonderful chemical reaction.
Industry 4.0, based on the experience economy model, not only provides a product, but also provides the experience brought by the product. In this way, the connotation of the product has been greatly enriched, and it has a greater value space.
In order to enter the new economic model as soon as possible, Zhou Kexin convened Lin Xiangdong, Ye Haolong and Fan Siyuan to discuss the transformation of Tiangong manufacturing.