Chapter 241: Propaganda Strategy

"Not stupid!" The sissy is energetic, "I think Fei Fei has a good idea." Xiao Yun, you think, our brand must first be based on the local fame, the first way is TV advertising, but now there are so many satellite TVs, and few people watch local channels; The second way is the Internet and broadcasting, the effect is not very good, and the third way is to find a water army company and use Weibo, Moments and other propaganda. Generally, we will consider the third way, since it is the third way, why should the money be made by the water army company? We can not only be a good person in front of employees, but also have a publicity effect! ”

"Yes, yes, yes!" The female man immediately said, "Let's make it clear first, this batch of clothes is made for everyone's own, although there are many female workers, but they can be worn by fathers and husbands!" So whether it is from design to cutting, to the final production line, everyone must have done it carefully to ensure the quality of this batch, right? ”

Qiu Yun nodded subconsciously.

The female man continued: "At one time, we will do it according to the quantity on the foreign trade list, starting from 20,000 pieces. After sending it to everyone, ask everyone to take a selfie and send it to the circle of friends, and finally the company selects a certain number of winners......"

"Prizes?" Qiu Yun asked.

"Of course not! The purpose of judging the winner is to let everyone actively post the circle of friends, everyone will definitely show off when they send it is the company's free clothes, relatives and friends like this, the influence will be, as long as the quality of our clothes is good enough, the version is beautiful, people will definitely remember this brand," the female man said, "As for the winner's reward, that is, you can buy three more pieces at a 4% discount on the market price, and ordinary employees can buy them at a 7% discount!" The OEM price of this batch of clothes is more than 2,000, and we can still make a small profit on the basis of a four-fold discount......

Qiu Yun was dumbfounded: This is full of routines!

First of all, if the company's white clothes are good and beautiful, everyone will inevitably have to show off, for everyone, sending a circle of friends is just a casual effort, but this casual shot, it is very likely to get three sets of four-fold clothes, for relatives and friends to carry one, not only to earn favors but also to earn a little difference. From the outsider's point of view, this is equivalent to the "internal price" of high-end clothing, and it is also a "purchase limit"; Taking advantage of the psychological characteristics of Chinese people who like to run relationships and go to the door, they have formed a consumption mentality of "internal price is to take advantage", creating "hunger" in the local market, and at the same time, the company's employees will be more cohesive because of this "internal price", because it will make them rare to have a "face" in front of relatives and friends. The first batch of clothes was sold, and people naturally became interested in this high-quality new brand, and then new stores opened......

Starting from giving away employees' clothes for nothing, it is a routine, a very thorough routine.

"Not bad!" The sissy immediately agreed, "Using the concept of 'internal price' to induce consumer desire/desire is really a good idea!" In fact, the sissy knows very well that the so-called "internal price" is just a marketing gimmick. On the surface, you can pat your chest on weekdays and say: "I know XXX in XXX place, and I will find me if I have something to do in the future!" "That's a variant of propaganda.

For example, in the sale of a building, first of all, it is conveyed to the outside that a certain real estate has an internal price, not only has an internal price, but also if you know acquaintances, you can also buy a good house that others can't buy. By the time you believe this gossip, you've already gotten into the trap. In fact, people's so-called "internal price" is still a crazy price, the so-called high-quality house type that can't be bought, is a house type that can't be sold at all, the reason why I say this is to take advantage of the Chinese people's cheap consumption psychology, I only feel that "I bought it through acquaintances, I definitely don't suffer a loss", in fact, it has been so pit that I don't even know my father.

This trick has a very traditional name, called "killing ripeness"; The means of killing ripe have always changed, but the essence has never changed.

In fact, if you think about it carefully, you will understand that no matter how familiar you are, your parents are not your own parents, and there is no reason for people to give you money to "take advantage", right?

But Qiu Yun's question immediately came: "Isn't this just micro/business?" ”

"That's different, we don't develop offline, and we have limited purchases, which is actually an online version of hunger marketing. Moreover, we do the same thing as advertising in regular channels, and this method is just a relatively low-cost supplementary strategy. The sissy explained.

At this mention, Qiu Yun's train of thought was also opened, and she said excitedly: "You can also use jokes and beauty marketing!" There are not many others in our company, but there are many female employees! More singles! If you don't use these resources, I'm sorry God! It is possible to organize female employees with good figures...... Men's Fashion Show! Let the technical workshop proofing work hard, change the figure of the female employee, and then take a photo and pass it directly in the circle of friends, this is a gimmick! Click up, and the popularity will come up! ”

The female man was stunned: Although this idea is bad enough, it can't stand up to the effect! But the female man puts this idea in the perspective of a man and makes this idea even worse: "You know, men prefer to see things that they don't usually see...... For example, if you let the men choose, they may prefer to look behind the scenes rather than in front of the stands. You know what I mean? ”

The sissy understood in seconds, and frowned while driving: "This is too much, right?" ”

Qiu Yun immediately understood, patted the female man's shoulder and said, "Master!" Xiaobing, you don't have to worry, female employees wearing men's clothes to take pictures is a highlight in itself, and then a 'behind-the-scenes footage' as a gimmick...... I'll definitely grasp the scale of those changing shots! Posing for photos, not a big problem. ”

These three just put it together, and it's a pretty good idea.

"Then it's going to be hard for you, once the impact is made, your business team must follow up in time, and try to win the list around us while the iron is hot," the sissy groaned, "The profit can be lower, as long as you can ensure that the production line keeps running." ”

And then ...... What about pet clothes? What about pet clothes? The female man hesitated for a moment and said, "This is our company's fist product, and we have the most experience in doing this." ”

The sissy sighed: "I'm trying to figure it out." ”

The atmosphere that had just come alive was a little duller. The sissy sensed the depression in the car, and said relaxedly: "No matter what, I still want to thank Xiao Yun...... Bought me such a dress. ”

"Hmm...... It's quite conscientious......" Qiu Yun nodded matter-of-factly, "When are you going to wear it out and see where?" Do you want me to help you get all your outfits? ”

"No, no, no!" The sissy hurriedly said, "Usually I'll wear these hundred and ten yuan clothes, and then prepare two sets of slightly better ones." This kind of five or six thousand clothes is too difficult to serve, you can't wash it like this and can't wash it like that, you can't buy it back, and I don't have a full-time wife to help me take care of the logistics, so forget it. Keep it for future marriage and wear it, anyway, the men's shirt style is almost the same, and there is nothing outdated. ”

"Marriage ......" Qiu Yun just wanted to say something, but his eyes dimmed again, and he stopped talking.

The female man noticed Qiu Yun's strange appearance, and asked with a forced smile, "What's the matter?" Do you want to have a home too? ”

"No, I'm still waiting to be your bridesmaid...... Qiu Yun said in a low tone, "I just thought of that bastard, if it weren't for him, I'd be fine now...... Forget it, I'm scared anyway, and I have no interest in getting married in this life. What if you get married? Being tied up by her husband and children, she can't go anywhere she wants...... It's better to live alone......"

The female man did not persuade her directly, but said, "I believe that you will meet a better one." ”

"......That's right," Qiu Yun sighed, "I hope that the better one will take a fancy to me at that time!" By the way, it's really not okay that I'm single in the future! You can go to your house every day to eat! The Ai Lili in the gym is neither married nor has children, she is just a nominal junior, isn't her life quite nourishing? I'm stronger than her, right? I don't have to find a man to be a backer......"

The sissy and the female man were directly speechless. They didn't think that Qiu Yun was a light bulb, on the contrary, they really thought about Qiu Yun. Will the female man mind if the sissy and Qiu Yun "have a shot"? Don't mind. The sissy was more refreshing, and he didn't even know what "come and shoot" meant. But both of them understand that Qiu Yun's current state is very abnormal, at least the three of them can get tired of being together in the next few years, but what if they grow up a little more? Values change depending on age. Maybe at that time, Qiu Yun will be very sad and feel that it is not worth it.

Therefore, both the sissy and the female man coincidentally chose to find new happiness for Qiu Yun, and while the relationship between the three of them has not developed to the point of being out of control, they must hurry up.

Just when they were silent in the car, the female man's phone suddenly rang. After answering the phone, the female man heard the roar of the old Cao: "Xiaolin! Go online and watch it! Go online and watch it! Local forums! ”

"Local forums?" Hearing Lao Cao's anxious roar, the female man hesitated for a moment and said, "What is the situation?" ”

Lao Cao was a little angry: "Something is wrong!" Scandal! Ni Haifeng! Qiu Yun! I was photographed on the Internet! ”

The female man was immediately frightened, and Qiu Yun, who was sitting next to the female man, also heard Lao Cao's roar, and her face immediately turned pale.

"I'll take a look!" The female man hurriedly hung up the phone and said to the sissy, "Stop!" ”

Before the sissy could understand what was going on, she asked while looking for a place to pull over, "What's wrong?" ”

"Big deal!" The female man hurriedly said, "The matter of Xiao Yun and Ni Haifeng has been stabbed on the Internet!" ”

"Squeak!" There was a piercing sound, and the sissy braked sharply directly on the road in public. Fortunately, this time period is not the peak hour, and there are not many vehicles on the road, otherwise a rear-end collision will not be able to run away.

"Stop to the side first!" The female man also knew that the situation was wrong, so she hurriedly urged her.

The sissy couldn't take care of much, so she directly hit a double flash and stopped on the side of the road. As soon as he was steady, he turned his head and asked, "What the hell is going on?" ”

The female man said while surfing the Internet on her mobile phone: "I'm looking at it, saying that there is a post on the local forum." ”

Hearing this, the sissy immediately took out her mobile phone and began to search on the Internet, and after a while, she found a post on the local forum that was artificially popularized, with the title of: "The old factory broke out again in a derailment scandal, and 'Rongze' is facing a new crisis!" "Open the post, and the town tower is Qiu Yun and Ni Haifeng's ghost/meeting photo.