As soon as the sissy said this, Shi Juntao became interested and asked, "That'...... In addition to this 'concept', what other factors are driving up the price of clothing? Brand value? ”

"It's one of the factors, but it's not the determining factor," the sissy explains, "and it's all about the mentality of being a person and doing things." For example, the use of materials, for example, silk fabrics, just silk fabrics are divided into several grades, and the average consumer can't see the difference between them, let alone the general consumer, and the master connoisseur can't see it without special means, but do you know how much the price difference between them is? Enough to multiply the cost of a piece of clothing several times! Those really big brands, from the moment they make their first clothes, are meticulous in the use of materials, and brand reputation is brand value. At first glance there is almost no difference, but after ten washes you know the difference. ”

"In terms of technology, the more complex the process, the higher the cost, you look at the stitching of Vika's jeans," Qiu Yun then explained, "and then compare the stitching of Xiaobing's pants, don't underestimate such a small gap, the difference in stitching process is destined to be different in cutting process; A more complex stitching process is not possible for new craftsmen, and it must be done by old workers with more than ten years of experience, and even they cannot be completed at one time, but must be divided into several processes and handed over to the whole line to do, which is the intangible cost. ”

The female man said again: "This is still what you can see, and there are things you can't see." ”

"Can't see it?"

"Hmm!" The sissy nodded, "That's the mezzanine of autumn and winter clothing." In addition to fabrics, clothing also has accessories. Accessories are generally 'invisible', and no one spends money on clothes and then cuts them open to look at them, not to mention that even if they do, few people can tell the difference between good and bad. The quality of accessories is also related to the cost, and the process of 'suction lining' is related to the structure of the whole garment, if you dare to save costs and be lazy, the clothes will be finished......"

Vika stuck out her tongue and said, "It's so complicated......"

"Although it is not high-tech, it is also a technology," the sissy concluded, "The reason why the company dares to put forward its own brand strategy is because over the years, the company has made great efforts in foreign trade orders, and has done every process to the extreme. The company has now completed the technical reserves, and it depends on the commercial operation of our brand. ”

"Business Operations...... It's just advertising, right? Shi Juntao asked, "Is there any other means besides advertising?" ”

"In fact, advertising is just a conventional means, the cost is very high, now the media is diversified, if you want to fully roll out advertising, you must be launched in all media simultaneously, this advertising cost is at least hundreds of millions," the sissy sighed, "The problem is that the company can't take out so much now." Also, last year, the company took out a loan to expand production capacity, and it will repay a batch this year and the final payment next year; The large rape field outside the company's east wall has been negotiated, and the money for land acquisition will be settled at the end of the year; There are also several leaders of the municipal party committee who helped a lot when the company was requisitioning land, and the company can't help but say that the money can't go off the books......"

Shi Juntao felt that his head was about to explode, and shook his head a few times and said, "Forget it, forget it!" Just watch it out for yourself! I'll look at the financial statements and count ......"

"Actually...... Our steps are also a little bigger," Qiu Yun said with a deep sigh, "First based on the present, use the company's local influence to secure local business orders." Let's talk about it after the company's business has expanded...... After the internal stability was completed, I took the team to the surrounding provinces to squat and set up the shelves of distribution and agents. ”

"Let's go back and talk about it again!" The female man proposed, "Anyway, today's harvest is not small, we still have to sort out the data we got today and hand it over to the studio to revise the size." "Look at the time again, this circle of clothes is already three o'clock away. So I was ready to go home, but the problem was that the little broken car of the sissy was enough to fit five people, and there was really no room for so many clothes that Shi Juntao bought.

"That's it......" Shi Juntao said after thinking about it, "The three of you are still busy going back to work, you go first." It's convenient to take a taxi here anyway, and I took a taxi with Vika. Vika and I didn't go shopping well after returning to China, all the shopping just now was men's clothes, I took her to the women's clothes to have a look, otherwise the weather would be cold, and there would be no warm clothes. ”

"It's fine." The sissy nodded and got into the car.

"This one is yours!" Before leaving, Shi Juntao put a bag on the co-pilot.

"Huh? You don't have to be so polite, right? The sissy was stunned for a moment.

"You're not a beauty, so I won't buy it for you!" Shi Juntao nodded at Qiu Yun and said, "She bought it." ”

"Huh?" The sissy turned her head to look at Qiu Yun in the back seat with a blank face.

"What do you see me doing?" Qiu Yun said calmly, "You think I sent it?" The receipt is inside, go back and give the money! ”

The sissy had nothing to say, so she reluctantly started the car and went back to the company. The car drove out of the underground parking lot, the sissy turned on the air conditioner, and went straight to the company; The female man reached out and took the bag from the passenger seat and looked through it. Qiu Yun didn't mind, but came over to study it together: "How about this one?" When he tried on clothes just now, I thought it was very handsome to wear! ”

The female man looked at it again and again, "Not bad......" But there was less than a second between them, and the female man shouted: "So expensive!" ”

Seeing this, the sissy subconsciously asked, "How much?" ”

"Five thousand five hundred and eight!" The female man showed a painful expression, "Believe it or not, so much money is enough for me to spend more than half a year?" ”

Qiu Yun's clothes looked at the female man and said, "This is also the current you, Fei Fei used to buy clothes without blinking." ”

But the sissy said: "The problem is that the situation is different. Fei Fei and I are both saving money......"

Now Qiu Yun was unhappy: "It's a big deal, I don't want you to give money!" Chirp crooked! ”

The sissy was a little embarrassed and didn't know how to explain it. The woman wanted to explain, but she didn't know how to communicate. After a while, the sissy said, "Actually, ......"

"Actually, what?" Qiu Yun raised her eyebrows, "You two are deliberately angry with me, right?" ”

"Forehead...... "The sissy and the female man don't know how to speak."

"Okay," the sissy responded, "Xiao Yun, if I'm not mistaken, you're going to get that, right?" Feeling bad these two days? It seems that you don't have a good face for Shi Juntao......"

"Not yet!" Qiu Yun replied angrily, "Don't think that you can show off if you know more!" ”

was reminded by the sissy like this, and the female man probably understood why Qiu Yun was inexplicably mad. It's about the time of menstruation, and I'm a little irritable. Knowing that Qiu Yun was just upset, the female man was relieved and teased slightly: "Actually, this shirt is really handsome when I wear it." But when I used to buy clothes and pants, except for winter clothes, everything else was not more than 100. This time I was miserable by you......"

Qiu Yun's curiosity was aroused: "It's not more than a hundred? So having a good dress isn't a bad thing! How to pit? ”

"You only think of clothes, but a shirt of five thousand five hundred and eight, I can't wear a pair of pants that are fifty-five and eight, right? What about belts? What about shoes? What about ties? And what about coats? The female man pouted and said, "When it's ready, tens of thousands of yuan will be smashed, and I feel distressed!" ”

"Forehead ......" spent tens of thousands of yuan to buy clothes, and Qiu Yun may not be willing to do it. Although she usually likes to go shopping, this does not mean that she likes to "buy, buy, buy", shopping is an interest, come with interest, and then return with interest is the king, if you really want to take a black card to swipe down a street, it will lose the fun of shopping.

That's probably the case for most people, when you can't have it all, you choose carefully; When you have everything, you don't care. If you have so much money that you panic, sit in the restaurant and don't ask, just let the waiter pick the signature dish.

When people are materially poor, they are certainly empty, but when they are extremely materially rich, they are inevitably lost. "Too much" is about the same reason.

Qiu Yun is not bad for money, but she is really a little hesitant when she takes tens of thousands of yuan in one breath, after all, her money does not fall from the sky. At this moment, of course, she also understands the situation of the sissy and the female man. So he lowered his temper and said: "Actually, I just thought that after the new brand is fully launched, Xiaobing, as the main person in charge, will inevitably have contact with customers." Mr. Shi has a saying that makes a lot of sense, that is, as an employee of a clothing company, if you have no taste in dressing, customers will not trust you. ”

After thinking about it, the sissy said: "That's right, although people are judged by their appearance, but as the person in charge of the project, I myself am dressed in a mess, and customers will definitely suspect that the quality of the clothing produced by our company is problematic." ”

"That's easy!" The female man said, "We wear our own goods!" From the boss to the front-line workers, each person has two sets of spring and autumn clothes, and winter clothes will be issued after winter! Produced to the highest standards! ”

"Unrealistic, right?" Qiu Yun said, "There are a total of 1,000 people in our company, and two sets per person is less than 3,000 sets, which is too small!" It's so small that you don't even bother to do it in an outgoing factory, and only a small family-style factory can do it...... And two sets per person, as well as winter clothes and the like, which are all paid for by the company? Count as an employee benefit? ”

The female man shook his head and said, "It's not a welfare." ”

"What's not counting benefits?" Qiu Yun was confused.

"That's the cost of publicity. In fact, the processing cost of the clothing itself is not high, and we know best what the ex-factory price is, if it can achieve the publicity effect, it is much cheaper than advertising. ”

"Huh?" Qiu Yun understood in seconds, "Do you want the company's employees to spontaneously promote the company?" Silly, right? ”