Chapter 2 I want to do e-commerce
With a "squeak", the door opened, and in front of Ye Haolong was a simple and very familiar room.
The windows in the house are bright and clean, and there is plenty of light. The only fly in the ointment is that the room exudes a strong smell of Laotan sauerkraut noodles.
This single apartment in the happy community covers an area of 18 square meters, and the monthly rent is 600 yuan.
Renting this house, Ye Haolong has already paid three months' rent in advance, and the remaining 3,000 yuan as living expenses can barely support three or four months.
Ye Haolong looked at this single apartment, and the qiē here was very familiar, which made people full of nostalgia. After a year and a half of living in this house, he experienced growth, setbacks, struggles, and moved to a new apartment closer to the company and larger in size as he was promoted and raised.
It can be said that this is the www.biquge.info of his pen and fun pavilion that he entered the society, recording his history of struggle.
Put down the suitcase, tidy up the house, put all the daily necessities, the time is close to evening, and a box of instant noodles has become Ye Haolong's simple and delicious dinner.
After eating and washing, Ye Haolong lazily lay on the bed, connected his laptop to the free wifi provided by the landlord, and logged in to the penguin.
Didi ......
A red Ahri avatar began to beat rapidly, Ye Haolong double-clicked and clicked on it, and the screen name "Sister is just a legend" left him a message.
This is Tang Liya, a senior sister who is one year higher than herself and is currently working.
This Tang Liya is a super technical nerd, and skipped a grade in the early years because of her excellent grades, but unfortunately before the college entrance examination, for some reason, her foodie nature suddenly attacked, and the successive overeating finally made her eat her stomach, and the director played abnormally in the college entrance examination, and did not enter the ideal Tsinghua University and Peking University, but was admitted to the mechanical automation major of Xianhu University.
What is shocking is that Tang Liya did not choose Gao Fu, and Qu came to study at Fairy Lake University. Because of her talent, she quickly became the biggest genius student since the establishment of Fairy Lake University, those simple courses were ravaged by her minute by minute, in the School of Mechanical and Electrical Engineering of Fairy Lake University, her glorious deeds were widely transmitted, and the admiring eyes of her classmates and the guaranteed places for master's and doctoral studies also rolled in.
But Tang Liya's choice was another big surprise, she gave up the opportunity to study for a master's degree and a doctorate after graduating from her bachelor's degree, and entered an emerging high-tech enterprise in Xianhu City, Xingchen Technology Co., Ltd., engaged in the research and development of electrical automation.
"Hey, reading is too easy, it's really boring, it's better to work." This is a famous quote she left behind when she graduated, and this famous quote quickly became popular all over the online forums of Fairy Lake University, causing 10,000 points of physical damage to the scumbags who were struggling in the sea of learning.
If this person has an IQ, he is so willful.
Ye Haolong and Tang Liya's understanding originated from a seat grabbing incident in the study room, the whole process of the incident was simple and thunderous, Ye Haolong sat in front of the desk with a brick, and the owner of this brick was Tang Liya......
Because they didn't know each other, the two became friends.
At this moment, Ye Haolong stared at the computer screen, and Tang Liya's message popped up in the box.
Sister is just a legend: "Worm, I heard that you have entered Tianding Commerce, haha, congratulations, when will you invite my sister to a big dinner." ”
Ye Haolong rolled his eyes, in Tang Liya's mouth, Ye Haolong was reduced from a "dragon" to a "worm", and the grade was not ordinarily low.
Ye Gong Haolong (Ye Haolong's screen name): "Meat, I won't go to Tianding Commerce." ”
Didi ......
I didn't expect Tang Liya to return in seconds.
Sister is just a legend: "Not going? Where to go? ”
Ye Gong Haolong: "Where else can I go, go and put a bowl under the overpass and squat." ”
Sister is just a legend: "! To be serious, Tianding Commerce can't go, then come to our company, Xingchen Technology is very rich, and it will be listed in the next three years. You studied e-commerce, I'll give you a position in the marketing department, they are short of manpower right now. ”
Ye Gong Haolong: "If you don't go, my brother wants to be his own boss!" Brother's fate, brother is in charge! ”
Sister is just a legend: "Khan! You're going to start your own business? Sister Lian doesn't dare to start her own business with this technology, you are a fresh graduate, it is better to mix some experience in the enterprise first, and wait for a certain amount of resources, and then come out to start a business. ”
In fact, now Ye Haolong has three years of work experience, and his qualifications have surpassed Tang Liya, although the work in Tianding Commerce and Trade is hard, it has greatly improved his work ability.
Switching back to before his sudden death, the reason why he worked overtime for 36 days in Tianding Trading Company was because of the company's upcoming online e-commerce project.
This project was specifically operated by Ye Haolong, and nearly 100 brands of small household appliances, daily necessities, alcoholic beverages, etc., which were represented by the company, were landed on Baibao.com and Tianhu Mall.
In addition to relying on more than 10 supermarket chains in Xianhu City and more than 300 stores under it, in 2015, with the sluggish growth of physical retail business, the company decided to make strategic transformation, establish online e-commerce channels through guò, expand online business, and begin to step out of the Xianhu area and radiate resources across the country.
After nearly half a year of hard work, more than 50 brands of Tianding Commercial and Trade Agency have successfully entered the "Tianding Commercial Flagship Store" of the B2C platform of Tianhu Mall, and the remaining dozens of small brands have entered the "Tianding Department Store" of the C2C platform of Baibao.com.
The online business went very smoothly, but unfortunately, when entering the trial operation, Ye Haolong suddenly died on June 28, 2015 due to myocardial infarction.
Back on June 28, 2012, Ye Haolong, as a middle-level manager of the enterprise, has a certain depth of understanding of the changes and development of the sales industry and the future sales model.
In Ye Haolong's view, the world's business model is conceptually divided into two types: one is the production profit model, and the other is the sales profit model.
For example, Tianding Commerce, its business is sales, which is a typical sales profit model. Tong guò establishes and expands channels to bring products to the market, from which Tianding Trading Company derives profits, which are essentially tolls for the channel.
With the popularization of Internet technology, especially the mobile Internet into everyone's life, the sales model of enterprises has begun to undergo profound changes.
E-commerce has begun to be valued by more and more people, especially the C2C platform of Baibao.com, which is dominated by small and medium-sized sellers, has now become the first choice for most grassroots entrepreneurs.
Through the guò Internet C2C platform, open a small network store, almost no cost, immediately able to operate, many people have made a fortune, especially college students who are good at using the Internet, in recent years, many grassroots myths have been born, making Baibao.com has become a big stage for the first silk counterattack.
Ye Haolong is soberly aware that the future sales behavior and shopping mode are undergoing profound changes. In the field of physical sales, even if you run a noodle restaurant, you must transform to the O2O model and connect to your own online interface to become another form of e-commerce.
It is no exaggeration to say that if you don't catch the "Internet +" express train today, you will be left far behind by competitors tomorrow.
In this context, making good use of the artifact of "Internet +" is definitely the best choice for entrepreneurship.
Especially with the understanding of the Internet in 2015 and back to 2012, Ye Haolong clearly realized the important opportunities of e-commerce.
Looking back on the transformation of Internet e-commerce in 2015, Tianding Commerce and Trade has actually missed the best opportunity, which is not dangerous. In 2015, the competition in the field of e-commerce has been too fierce, many predators have set a high mountain, and half of the e-commerce companies that started late are in a loss-making situation.
"You have to do e-commerce as soon as possible." This is the clearest feeling after Ye Haolong took charge of the company's e-commerce project.
Now, at the juncture of his own business, doing e-commerce seems to be the best choice at present.
Whether from the technical level of network operation, or from the grasp of the market, or the cognition of consumer psychology, Ye Haolong feels that he has the ability to find his own world in the field of e-commerce.
"Good! Do e-commerce! So happily decided! Ye Haolong thought in his heart.
Didi ......
Sister is just a legend: "Worm, asleep?" Why don't you speak? ”
Ye Gong Haolong: "Meat, brother has decided, I want to be an e-commerce!" ”
Sister is just a legend and sent a sweat-wiping expression: "Do e-commerce...... Is it to open an online store? It's just a little bit of a fight, and besides, what are you going to sell? ”
Ye Gong Haolong: "Uh...... This Brother Rong thought twice. ”
Sister is just a legend: "......"
The penguin chat ended like this, Ye Haolong closed the computer, and fell into a thoughtful and cute state again.
Do e-commerce, open an online store, but what to sell?