According to incomplete statistics, in 2012, there were nearly 6 million small shops registered on Baibao.com, which is a huge number. Although there are less than half of the active stores, the competition is fierce.

It can be said that it is almost impossible to have a business simply by opening a small store without any characteristics and without any online promotion.

Ye Haolong once did market research and found that many stores could not close a single order for a whole month, and they were almost in a semi-comatose state. Occasionally, during the peak sales season, the number of orders is only in the single digits, and it is absolutely impossible to make a living from such a small online store.

To start an e-commerce business, you must get out of your own characteristics, including the selection of high-quality sources, the judgment of style positioning, the research and judgment of target customers, the skills of promotion and drainage, etc., every link must be kept improving, so that it is possible to stand out from the massive number of stores.

"Looks like there's a lot going on." Ye Haolong fell asleep in a chaotic mind, and soon a rhythmic snoring sounded sound.

I slept very soundly that night......

Early the next morning, Ye Haolong washed up, had a simple breakfast, and then planned to go out to do market research and find inspiration for e-commerce.

Just about to go out, the mobile phone suddenly rang, it was the phone of Comrade Mom: "Long Long, why didn't you tell your mother when you moved the dormitory yesterday." How's it going, has the company's offer come? ”

"Mom, the company didn't admit me, hey......" Ye Haolong knew that if he rejected Tianding Trading, he would definitely be beaten up by her old man, so he had to lie.

"Oh, what should I do, I'll have to find a job, but don't worry." Ye's mother Chen Yuexia was a little regretful in her words, "Why don't you go home for two days and rest and rest?" ”

"Mom, I won't be back for the next few days, it's hard to find a job now, I have to stay in the city for a few more days and submit my resume." Ye Haolong said that although he knew in his heart that he wanted to start a business and do e-commerce, he still didn't mention it for the time being before he had any eyebrows.

What's more, my mother can't even turn on the computer, and when she explains to her what online entrepreneurship is, the result must be foaming at the mouth and being bedridden.

"You child, it's so uncomfortable. Your father and I are both old farmers, and it doesn't matter if we are in the city......" Chen Yuexia thought for a while and said, "Why don't you go to Adong for help, listen to your aunt, he is a small manager in the computer city, this kid has a lively mind and a lot of ideas, maybe he can help you get a job." ”

Chen Yuexia said that Ah Dong is Ye Haolong's cousin Lin Xiangdong, five years older than Ye Haolong, engaged in computer sales in Taihe Digital City, the largest in Xianhu City, and is currently a sales manager with a small performance.

Speaking of Lin Xiangdong, Ye Haolong's heart suddenly froze. Three years later, Lin Xiangdong was arrested for gambling and illegal misappropriation of company property, and was sentenced to three years and six months in prison by the court.

As for the reason why Lin Xiangdong broke the law, it was because he was depressed after being abandoned by his girlfriend, he was willing to degenerate, and gradually became addicted to gambling, and finally lost all his savings, and was found to have embezzled a batch of money from the company, so he embarked on the road of no return.

And Lin Xiangdong's girlfriend happened to be introduced to Ye's mother Chen Yuexia.

"Hmm. It's okay, I'll go to my cousin for help and see if there's a good job. Ye Haolong said, his words changed suddenly, "By the way, Mom, don't always think about introducing blind dates to your cousin, your cousin is a talent, and there are many girls chasing him, so you don't need to worry about it." ”

"There's a girl chasing? How I don't know. This child is 28 years old this year, and your aunt is in such a hurry, thinking about hugging her grandson all day long, and talking about the object when she sees me. I'll help him find a job, wouldn't it be nice? Chen Yuexia said.

"Mom, 28 years old is still at the level of Zhengtai in this year, especially in the city, bachelors over 30 years old grab a lot of them, what is the hurry. Remember, you don't have to worry about it! Ye Haolong knew that he couldn't explain it to her, and he couldn't say that he knew that his cousin would fall out of love three years later, so he was addicted to gambling and imprisoned.

"I don't like to introduce him to someone, and I don't have to worry about you, you broken child is neither big nor small, the baton is stretched out to the old lady's head!" Chen Yuexia was slightly angry in her tone, "You hurry up and look for a job, there is no job, and you don't even have a chance to go on a blind date!" ”

"Okay, Comrade Mom is wise and martial, he pulled out Mount Tai, swept thousands of armies, and was defeated by you......" Ye Haolong rolled his eyes.

"What nonsense are you talking about, all the people who graduated from college, they are all oily and smooth, and they are not serious. I won't tell you, I'll take the food. Chen Yuexia hung up the phone in a daze.

ended the call, Ye Haolong shook his head to himself, this undisciplined cousin was really uncomfortable, and he was so criticized by his mother.

In order not to make Lin Xiangdong fall into the sad fate that happened in the future, step by step on the road of no return to breaking the law and committing crimes, he had to watch him closely.

"Good! The first stop, Taihe Digital City! Ye Haolong cleaned up his hairstyle, put on toad glasses, and walked out of the house whistling.

Taihe Digital City is located in the southeast of the city, not far from Fairy Lake University. Covering an area of 10,000 square meters, with six floors and a total construction area of more than 60,000, Cyber City is the city's wholesale and retail center for digital products.

Tianding Trading Company also has a small amount of business dealings with Taihe Digital City, so Ye Haolong is still familiar with the situation there.

The weather was very hot, although the toad mirror blocked the dazzling sunlight, but could not block the invasion of the heat, and after walking for a while, sweat beads had rolled down from his forehead.

Ye Haolong took out his miserable old mobile phone, glanced at it with disgust, and dialed his cousin Lin Xiangdong's phone: "Hello, Dongdong, I'm Brother Long." ”

"Stinky boy, die!" On the other end of the phone, Lin Xiangdong scolded with a smile, "How is it, have you graduated, have you done your job?" ”

"Of course it didn't work, so I came to you." Ye Haolong said.

"Wowhaha, you kid can't handle it." Lin Xiangdong looked a little gloating, "Long Long, since you have come to defect, you have to scream better first." ”

"Dong Ge...... Oh no, Dongye, I was wrong, you are the boss, you are wise and martial. ”

"Haha, you're still so undisciplined. I'm on the third floor of Taihe Digital City, and I'm not too busy lately, so come to me at any time. Lin Xiangdong said.

"Okay, I'll do it." As Ye Haolong spoke, he had already walked to the square of Taihe Digital City.

Taking the elevator to the third floor, Ye Haolong soon came to the sales counter of the high-end Jiahe Computer Company.

"Huh? Did you kid come here on a spaceship, how did you go so fast? Lin Xiangdong saw Ye Haolong wearing sunglasses at a glance.

"Since you are here to defect, of course you must use the speed of light, otherwise how can you reflect sincerity." Ye Haolong picked up the toad mirror and said.

Lin Xiangdong took Ye Haolong to the office and sat down, poured a cup of cold drink, and blew the central air conditioning of the Digital City, and the heat on Ye Haolong's body gradually disappeared.

Ye Haolong said with a solemn expression: "Brother Dong, I want to start my own business and do e-commerce." ”

Lin Xiangdong lit a cigarette, took a deep breath, and said, "Entrepreneurship? It's not easy. E-commerce has indeed been popular in recent years, and it seems to have a low threshold, but in fact, there are many doorways, and several of my friends have failed, and the online store is half-dead and idle. ”

"I also know that it is not easy, so I will take it step by step, and the first step is to find a high-quality source." Ye Haolong said.

"Have you thought about it clearly, once you enter the e-commerce industry, it is as deep as the sea." Lin Xiangdong was still worried about Ye Haolong's decision.

Ye Haolong nodded vigorously.

"Well, that depends on what you're going to do? If you're going to make a computer, I have a first-hand supply here, but if you start out, the sales will definitely not be large. Lin Xiangdong shook the cigarette ash and said, "Even if the boss agrees to supply you and let you be a small agent, if you don't sell much and can't make money, it's better to directly help our company run sales and get a commission." ”

Ye Haolong nodded, the threshold for making a computer is still a little higher, after all, computers are durable goods, and the frequency of replacement is far from being like mobile phones, and customers often have to shop around and think carefully when they buy.

As a small online C2C seller, it is really not advisable to try.

"As a small online store, I think it should be small and beautiful, highlight its own characteristics, and make some products with high quality and low prices and a huge consumer audience. Then segment the huge audience to find a reasonable target audience. Ye Haolong analyzed.

"Hey, you kid is quite good at business, and he deserves to study e-commerce." Lin Xiangdong very much agrees with Ye Haolong's positioning of himself, "Since you want to be small and beautiful, I will give you a building to make mobile phone peripheral goods." ”

When Ye Haolong heard this, he felt that this idea was a bit reliable, and couldn't help but make a gesture of "please continue".