Chapter 306: If you have money, you can't be capricious
Autumn morning. Pen % fun % Pavilion www.biquge.info
Office workers come and go in a hurry, and they have to trot when they walk.
Soon, groups of uncles and aunts also joined the hurried commuting crowd, but their destinations were big supermarkets.
Aunt Long is one of the new forces who rushed to the supermarket with a small bench and a shopping bag.
Early this morning, Aunt Long hurriedly took a few bites of breakfast after sending her grandson to school, and hurried to a large supermarket called Zhongbei Warehouse near her home.
However, when she came to the door of the supermarket, Aunt Long couldn't help but take a breath.
Hurry up, it's still a step too late, and there is already a long queue in front of the supermarket, roughly estimated to be no less than 100 people.
Aunt Long immediately walked briskly and hurriedly lined up.
Those who came to line up were all uncles and aunts. While lining up, they chatted with mountains and seas.
Aunt Long set up a small stool, sat down patiently, and joined the chatting team.
"Is everyone here to buy a three-pin super drink?"
"Yes, Sister Long, didn't you just buy two cans yesterday? Why again? ”
"Ouch, how can two cans be enough? My grandchildren have a can per person, and they can't drink it at all! Noisy and noisy! No, I can only come early in the morning to exclude buying! ”
"Make a night, I came a little late yesterday, and I didn't grab it! Hurry up today, I don't know if I can grab it! ”
"What's going on with these supermarkets? Why can't we buy more? ”
"That's it, and it's limited to two cans per person. It is said that money is capricious, but now that you have money, you can't buy anything, what is going on! ”
"You don't know, on the first day of sales, the scene was a hot one! As soon as some people taste it, they go crazy and buy a few boxes! That's thousands of dollars, like you don't want money! Some people also say that they are the childcare of the manufacturer, but when they taste it themselves, they go crazy! ”
"The supermarket put hundreds of boxes at the door for promotion, taste first and then buy, but it didn't take long in the morning, and they were all sold out!"
"The main thing is that things are good! I can't use up the strength when I drink it, as if I am dozens of years younger. And it tastes so good...... I can't say it, I can only experience it myself! ”
"It's so easy to sell, why don't supermarkets buy more?"
"You think supermarkets don't want to stock more? There's no goods to buy! Manufacturers have hundreds of production lines, and the production speed cannot keep up with the consumption speed! ”
"I have a relative who is in another supermarket and says that the supermarket goes to the manufacturer every day to queue up for goods! I'll go, this manufacturer is really awesome! Which manufacturer has not been in the supermarket in reverse? Now it's the other way around, supermarkets are looking for manufacturers to sell goods! ”
"This Zhongbei supermarket is a brand chain supermarket in our Jiangcheng, or I have found an acquaintance, and I can only grab two or three thousand goods a day. Then a few supermarkets have a point, and there are only a few hundred pieces, which is still not enough to sell. I had no choice but to limit the purchase. ”
"It's going to be the 11th Golden Week soon, everyone is queuing up to buy this drink, is it to prepare for travel?"
"yes, yes! In previous years, I didn't dare to go out, this body couldn't bear it! Now prepare a few cans of drinks, and you won't be afraid to climb the mountain! ”
"You are happy! I bought it for my son's family. They all wanted to go out and play, saying that it was a necessary weapon, and begged me to buy it for them. They either go to work or school, and only I, a retired person who has nothing to do, have time to queue up! ”
……
Such a team, such a scene, and such a remark are now being filmed in front of almost every supermarket that sells three-product super energy drinks every morning.
In the case of serious shortages, supermarkets have unanimously made the decision to limit purchases; It is hoped that the limited products can attract more people to come, and by the way, drive the sales of other products in the supermarket.
The results of this strategy did not disappoint the merchant either. Under the strong power of word-of-mouth, the more restricted the purchase, the longer the queue in front of the supermarket. The longer the queue, the more customers stop by to browse other products after buying a drink, and the sales of supermarkets will rise.
In Jiangcheng, there are four or five hundred large and small brand chain stores, and there are countless other small and medium-sized supermarkets and convenience stores.
Today, there are only 236 supermarkets that can sell Sanpin beverages. More than 200 of them are the first batch to establish friendly cooperation with Sanpin Super Energy Beverage Company. After this number, Sanpin Company has not developed a cooperative supermarket.
Since the official sale of Sanpin Beverage, the turnover of more than 200 supermarkets has been rising, not only earning high profits in beverages, but also making a lot of money in other aspects.
At present, the Golden Week is coming, and Jiangcheng will also welcome countless foreign tourists, setting off a new consumption boom. Sanpin drinks are currently only available in Jiangcheng, and these tourists flock to the supermarket for Sanpin drinks...... The bosses of more than 200 supermarkets fantasized about this, and they couldn't sit still......
Temporary office building of Sanpin Beverage Company.
In the president's room, Wu Qixiong is reporting to Xu Pin on the installation of the new production line.
"We adopt the method of replacing one workshop at a time, replacing a workshop, and putting it into production immediately after completing strict dust removal and sterilization. In three days, not only did it not affect production, but the production volume doubled. ”
"At present, there are exactly 100 production lines in the second, fourth and fifth production centers, all of which have been replaced with new production lines and all of them have been put into operation. Starting today, our daily output soared to 133,800 pieces! More than 200 supermarkets can finally be fully stocked! ”
Xu Pin smiled and nodded: "More than 130,000 pieces, almost more than 1.6 million cans, compared with the more than 10 million permanent residents of Jiangcheng, the gap is still very large." In addition, during the Golden Week, Jiangcheng can welcome hundreds of thousands of foreign tourists every day, and our production pressure is still very great! I'm trying to get the old production line back up as soon as possible! ”
"Thank you to the owner! It's still the boss who is powerful, and there are hundreds of people in person! Wu Qixiong couldn't help but slap a sycophant under the comfort of his old arms.
Xu Pin smiled. People like Wu Qixiong have been crushed to the ground, and others are probably not easy.
"In such a short period of time, the company has gone from being poor to being in short supply of products, and everyone's pressure is not small. You can arrange it, and all the offices that can be on holiday during the National Day will be on holiday! Just leave a few managers on duty in the marketing department! ”
"As for production, all those who go to work normally will receive five times the wage subsidy. In addition, four drinks will be distributed to each person. ”
"Okay!" Wu Qixiong's face was full of emotion, "The boss is really a generous person!" "Five times the salary per person, plus four drinks, the income of the seven days of the National Day is worth the usual one-month income.
Xu Pin smiled: "The office is also the same, each person will be given two drinks, and everyone will drag their families and go to have a big game with all their strength!" The staff on duty are treated the same as those in the production center, double the drink and five times the salary! ”
"Yes! I'll have someone draft a notice right away! Wu Qixiong smiled all over his face, bent down and bowed, and then turned around to leave.
"Wait!" Xu Pin stopped him, took out a small bottle from the drawer and handed it to him, "Your gray hair has boiled out during this time, this bottle of nutrient solution will make it up for you!" ”
"This ......" Wu Qixiong was stunned. I didn't even notice when I had gray hair, but the boss saw it! A warm current suddenly surged up in his heart, and his eyes turned red.
Xu Pin said with a smile: "Drink 1 ml every night before going to bed to ensure you have a good night's sleep!" After 10 days, I was full of red and energetic! ”
"Thank you boss!" Wu Qixiong took the small bottle, usually sharp, but he didn't know what to say at this time.
"Hehe, do you think the boss simply cares about the employees? This is to exploit you better later! Xu Pin said with a smile.
Wu Qixiong laughed heartily: "Just for the honesty of the boss, I will be the boss in the future!" ”
"Yo, you're smiling so happily, the boss gave you a bonus alone?" Yue Rui knocked on the door with a smile and came in.
"You guessed it!" Wu Qixiong laughed.
Yue Rui greeted Xu Pin, and turned to Wu Qixiong helplessly: "I answered the phone in the office and took refuge!" Those supermarket owners are calling to ask for goods, how to do it? ”
"No problem! Starting tomorrow, each supermarket will be able to supply up to 500 pieces! Wu Qixiong said cheerfully, "Let them hurry up and make the payment!" ”
"So awesome?" Yue Rui was overjoyed.
"Of course!" Wu Qixiong said proudly, "The news just sent by Mr. Zheng will start tomorrow, with a daily output of 133,800 pieces!" ”
"Great! It's finally time to breathe a sigh of relief! Yue Rui breathed a long sigh of relief.
"Oh, by the way, more than a dozen supermarket owners came to talk about cooperation today, and I pushed them back!" Yue Rui had a willful expression on his face, "The merchant begged to come to the door crying and shouting to cooperate!" If we can do this in marketing, we are also drunk! (To be continued.) )