In the business field, there have always been a few joys and a few worries. Pen "Fun" Pavilion www.biquge.info

The merchants who have established cooperation with Sanpin Super Energy Beverage Company are full of money, but the supermarkets that have missed the opportunity are all kinds of anxiety.

Woerma Department Store, a large supermarket chain that was once the world's largest department store, was one of the merchants that was turned away by Sanpin Beverage Company.

In fact, when the sales staff of Sanpin Company first came to promote the new product, the purchasing person in charge of Woerma Company gave a sincere and friendly reception. It's just that on some terms of cooperation, the person in charge of procurement said that it was very difficult. For example, admission fees, payment methods, etc.

Since the development of Woerma supermarket, although there have been frequent product quality incidents, the reputation has been greatly affected, and the sales performance has also declined sharply, and finally fell from the world's first retail giant to outside the top ten, but the tail is still the sweet and sweet in the eyes of countless suppliers. No matter which manufacturer, if you want to use the sales platform of Vorma, you must act in accordance with the rules of Vorma.

Therefore, the person in charge of purchasing is an approachable person on the outside but very arrogant on the inside, even if he is full of praise for the products of Sanpin Company, he still adheres to the principle and does not back down.

As a result, to his surprise, the sales staff of Sanpin Company never came to the door again, nor did they call him again.

Naturally, he would never take the initiative to contact Sanpin Company.

So, not long after, there was a long queue at the door to rush to buy three kinds of beverages, and the performance was changing day by day.

However, the entrance of Zhongbei Warehouse, another large supermarket across the street, is very lively and like a festival every day.

What's more, the old customer groups around Woerma all went to the gate of Zhongbei warehouse to line up in order to buy three kinds of drinks.

After a week of a geometrical decline in the performance of the supermarket, most of the managers of the company could not sit still.

So, the person in charge of procurement, who was cold and arrogant in his heart, pulled down his face and took the initiative to call the sales staff of Sanpin Company, but in exchange for a polite sentence "I'm sorry, I can't supply your company for the time being!" ”

Outrageous! The person in charge of purchasing took the initiative to call you personally, and you are still arrogant!

The person in charge of purchasing almost dropped the phone on the spot.

At this moment, the buyer he sent out to inquire about the news returned.

"Manager, as far as we know, not only us, but also those supermarkets that did not establish cooperation with Sanpin Company for the first time were rejected by Sanpin Company!" The buyer said with a complicated expression.

"Really?" The person in charge of purchasing suddenly felt comforted, "What supermarkets are there?" ”

"There are Fortune Family, New Family, Haoduo, Medellon and so on."

"Hey, are they all foreign brands?" The person in charge of purchasing was moved.

"Looks like it!" The buyer also came to his senses.

"It is said that the products of the Blue Star series are also resolutely not exported! That's interesting! The person in charge of purchasing thoughtfully said, "You go and investigate again to see if there are any foreign brands in the supermarkets that Sanpin Company has supplied!" ”

"Okay!" The buyer agreed, and went neatly.

"Bluestar Company is xenophobic, and Sanpin Company is also like this! That's interesting! The person in charge of purchasing muttered and dialed the phone number of the general person in charge of the company.

A similar story has been played out in other department stores of foreign brands.

Jiangcheng branch of Fujialo Department Store.

"The person in charge of the marketing department of Sanpin Company made it clear that he would not cooperate with foreign-funded companies for the time being? Why? The general manager of the branch glared at the purchasing manager with a puzzled expression.

"Say yes...... The people of their own country are still in short supply, and they have no intention of not caring for people outside their own country for the time being! "The purchasing manager was sweating.

"This ...... What are these words? Our supermarket is open in Huaxia, and more than ninety percent of the people who come to shop are Huaxia people! The general manager's face was full of incredulity.

It's good that the customer is Chinese, but it's the foreign boss who makes money! The purchasing manager muttered in his heart, how dare he say it.

"How can this be true? We have changed our cooperation policy and expressed our sincerity in cooperation! The more the general manager thought about it, the more angry he became, and suddenly waved his hand, "Since he is unkind, don't blame us for being unjust!" ”

"What?" The purchasing manager didn't react for a moment.

"The arrogance of Sanpin Company has not only affected our interests!" The general manager smiled coldly, "Contact me with other brands of beverage suppliers, I don't believe they are not in a hurry!" ”

"This ...... I see! The purchasing manager immediately realized and hurried away.

The general manager thought about it with a calm face and dialed a call:

"Is it Hao Xiangzhong, the manager of the Jiangcheng branch of the department store?"

"Isn't this Jia Weimin and Mr. Jia of Fujiale? Why did you suddenly remember me? The voice of the person on the phone was faint, and it seemed to carry a lingering hint of annoyance.

Jia Weimin didn't mind the other party's cold attitude at all, and smiled warmly: "Regarding Sanpin's refusal to cooperate with foreign businessmen, I think, do we have some common language......

Soon, a large-scale industry development exchange meeting was held in a five-star hotel, the International Hotel.

The organizer is a giant of functional drinks, Blue Bull Beverage Company.

For more than 20 years, Blue Bull Beverage has been in the functional beverage market, and has taken "anti-fatigue and energy-filling" as its biggest selling point, and its products have sold well in more than 100 countries around the world.

Now Sanpin Super Energy Drink has been born, and the anti-fatigue effect is immediate, and the impact on Blue Bull is the greatest. Although Sanpin drinks are several times more expensive than Blue Bull in price, consumers are willing to pay for what they pay for, and if something is worth that money.

At present, the three products of the beverage are limited by output, and even Jiangcheng has not been able to rush out, which cannot have a decisive impact on the Blue Bull products. But the top management of the Blue Bull company has already smelled the strong smell of gunpowder with great foresight.

Therefore, when the person in charge of several large department stores such as Fujia and Walma called Blue Bull Company to remind them, Blue Bull Company immediately took the initiative and held this industry development exchange meeting as the organizer. Of course, the so-called industry development exchange meeting is just a self-whitewashing statement of various beverage manufacturers. In fact, this is a discussion meeting to discuss how to strangle Sanpin Beverage Company in the cradle.

At this meeting, under the joint promotion of department stores such as Fujiale, Walma, Haoduo, and Xinyi, there were hundreds of manufacturers participating in the meeting. It is mainly a manufacturer of various fruit juices and beverages.

"Everyone, the reason and purpose of our gathering here are tacitly understood." The vice president of Central China of Blue Bull Company stood on the stage and said with a solemn face, "Sanpin Beverage was born, and the market response is enthusiastic, I don't need to say much. If you are not prepared today, you will be sad tomorrow. I don't need to remind you of this! How to prepare for a rainy day now, face our future enemies together, and please express your opinions and speak freely! ”

"What can I do? The efficacy of other people's products is there, unless our products can surpass each other in performance! ”

"Everyone makes drinks, so it shouldn't be difficult to work together to decipher their recipes, right?"

"The recipe can be easily deciphered, so why don't we sit here and discuss?"

"Or put pressure on those supermarkets to stop them from selling Sanpin drinks!"

"In other words, is there really no special ingredient in such a powerful drink?"

……

Sensing the lively atmosphere of everyone's brainstorming, the heads of department stores such as Fujia and Walma sitting in the corner looked at each other with a knowing smile on their faces...... (To be continued.) )