As the second largest e-commerce platform in China after Baibao.com, Lemai.com has become one of the e-commerce giants. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

In recent years, Lemai.com has made frequent moves and continued to expand outward, and by studying the shortcomings in the operation of Baibao.com, it has been looking for opportunities to expand its market share.

Through several years of hard work, Lemai's market share has exceeded 10%, although it is far from Baibao's market share of more than 80%, but it has still become a big problem for Baibao Group.

At this moment, in the office of the CEO of Lemai.com, a business merger and acquisition plan is placed on the desk of CEO Luo Youcai.

Luo Youcai lit a cigarette, helped the searchlight-like eyes on the bridge of his nose, and looked at the bustling street scene outside the window, as if he was thoughtful.

This Lao Luo started as a group buying website in his early years, and his luck was much better than Li Dajiang's, because he was a few years older, he entered the O2O field two years earlier.

That was in 2010, when the market competition in the O2O field was not too fierce, the cost of expanding business was not so high, and the mobile Internet had not yet fully exploded, and the survival room of Internet emerging startups was relatively large.

Moreover, the old Robbie Li Dajiang has a strategic vision and business strategy, and lowered his stature early to seek capital cooperation, and after several rounds of wind investment, the website successfully passed the most difficult period of burning money.

Fortunately, just when the company's valuation was at its highest, Lemai directly paid a premium of 80% and acquired his group buying website as a whole, making it part of Lemai's business.

As a result, Luo Youcai successfully cashed out and became a billionaire and became a small legend in the e-commerce startup industry.

Due to his outstanding work performance, he successfully succeeded last year and became the new CEO of Lemai.com, in charge of the second largest e-commerce platform in China, and became a figure in the domestic Internet industry.

I'm afraid no one believes that Luo Youcai, like Li Dajiang more than three years ago, was still a poor boy who ran around for a living and ate the last meal without the next meal.

Lao Luo extinguished his cigarette butt, completed his daily thinking life tasks, returned to his desk, and began to scrutinize the latest business merger and acquisition targets.

In these years, it is very difficult to make a project with high market popularity from scratch, even if it is a large company in the industry such as Lemai.com, it is a little inadequate.

The most effective way is to acquire some emerging companies with excellent growth potential, so that they become part of their business map, although the cost is relatively high, but the success rate is relatively high, and save time and worry, greatly improve the efficiency of the company's development.

Lemai has always pursued such a strategy, that is, three words: buy, buy, buy!

Over the past few years, Lemai has adhered to this business philosophy, and once it has discovered some potential new companies, it will start to implement acquisitions.

In this way, not only can you get the market share and growth potential of this emerging company, but also get a few excellent entrepreneurs to enrich your management, which can be described as killing two birds with one stone.

It was because of this that Luo Youcai entered the top management of Lemai.com and rapidly grew the trust of the company's CEO, as the biggest beneficiary, he is convinced of this strategy.

Therefore, every month or two, Lemai will search for a number of potential emerging companies as acquisition objects and include them in the company's strategic development agenda.

In the industry, Lemai has the title of "entrepreneurial killer", and a number of high-quality small start-up companies have been included in the bag.

Although there are very few companies that can eventually complete a 100% acquisition, this trick seems to have been tried and tested, and the territory of Lemai's business empire has gradually increased, and there is even a tendency to threaten the industry giant Baibao Group.

Lao Luo flipped through the latest issue of the company list, carefully looked at the details of each company, and pursued their potential value like a hunting dog.

"Shennong.com?" Lao Luo pushed his glasses, and a sensitive nerve in his mind seemed to be flicked lightly, "Agricultural products b2b trading platform ......"

He seemed to smell something, immediately turned on the computer, entered the webpage of Shennong.com, and began to look through the website carefully.

"Lemai's proprietary business 'Fresh Buy' is an online fruit trading platform, which is a small part of the B2C of agricultural products." Lao Luo looked at the website and thought, "The online trading of agricultural products is much more cumbersome than that of ordinary commodities, even if it is a small fruit trading platform, it is now facing a lot of problems, how does this B2B platform work?" ”

Luo Youcai fell into deep thought.

Compared with retail, wholesale is relatively simpler, so Ye Haolong chose B2B as the starting point, rather than the relatively complex B2C or C2C.

Lemai's fresh fruit trading platform took the path of small buyers, and encountered a lot of problems at the beginning, so there were constant complaints, which became a big headache for the company.

Therefore, Lemai has recently had the idea of selling this business in a package, or merging companies with similar businesses to integrate the two.

After all, this business is involved in fresh fruits that are easy to spoil, and if you don't do a good job of professional preservation and distribution, it is very likely to cause a lot of problems in storage and transportation.

In order to be professional, it is necessary to invest more manpower and material resources, as a new business whose revenue does not account for a high proportion of the company's total volume, which is not in line with the overall interests of the company.

The online fruit trading business, which was set up by the previous CEO, was forced to step down after performance did not meet expectations, dragging down the company's overall performance.

After Luo Youcai took office, he never waited to see this business and regarded it as the company's burden.

At present, the best solution is to sell the whole package, but there is no company to take over.

The second plan is to acquire its own online agricultural products trading company with some successful experience, and integrate this business of Lemai.com with it to see if it can improve its competitiveness.

So when Luo Youcai saw Shennong.com, an emerging agricultural product trading platform, he suddenly shook in his mind and felt that this was a good opportunity.

And when he saw the current actual manager of Shennong.com, Li Dajiang, the director of operations, he was even more inexplicably excited, isn't this the competitor "old cat" of the year?

Tuantuan.com, founded by Li Dajiang back then, was his main competitor.

If it wasn't him who Lemai bought at that time, but Li Dajiang's Tuantuan.com, I'm afraid it would be this old cat who sat on the CEO throne today.

It is also to blame Li Dajiang's eyes on the top, and he did not put down his body in time to seek cooperation with large Internet companies, so his failure was also expected.

It's really character that determines fate, thinking about Li Dajiang's tragic experience, Lao Luo can't wait to immediately give a hundred praises to his wisdom and martial arts back then.

Now, too, it's time to play your way in front of your old rivals!

Thinking that he could be condescending, looking at Li Dajiang's miserable appearance with a slightly sympathetic gaze in contempt, Luo Youcai's face was so excited that he jumped up in the huge office like a three-year-old child.

He immediately picked up a red pen, drew a big circle on the name of Shennong.com, and immediately instructed his subordinates to study the website in detail and draw up a business cooperation strategy.