"Now the sales of smart phones are getting bigger and bigger, especially the Yali 4S released by the American Yali Company last year, which has achieved great success and brought fire to the mobile phone peripheral industry." Lin Xiangdong said, "Now just selling Yali 4S mobile phone cases is an astronomical amount." And in the second half of the year, Yali 5 will be released, which will bring a new wave of consumer demand for mobile phone cases. ”

Ye Haolong nodded again and again, in 2015, Yali mobile phone has come out to Yali 6, although it has encountered a large counterattack by domestic mobile phones, but sales are still hot.

"It can be said that due to the rapid replacement of this industry, the consumer demand is extremely huge, as long as a little bit of the resources are excavated, you can obtain considerable profits. Mobile phone peripherals, mainly mobile phone cases, earphones, power banks, etc., these things can find a good source of goods in our digital city, and there are no very complex after-sales problems, unlike our computer industry. Lin Xiangdong said.

Ye Haolong agrees with Lin Xiangdong's analysis.

"However, there is a disadvantage to these things, that is, the price is very cheap, and if you remove the courier fee, your profit margin is very low."

"Yes, there are still a lot of profits that are taken away by manufacturers and agents. Therefore, if you can do sales, you can consider investing in production yourself in the future. Ye Haolong said.

"This must be accumulated for several years to get the first pot of gold, otherwise it will be a castle in the air." Lin Xiangdong said, "In this way, I'll take you to the fifth floor to have a look, it's full of mobile phone products, maybe you can pick a suitable source." ”

"Okay." Ye Haolong was very interested.

The two got up and left the office, Lin Xiangdong took out his mobile phone and dialed Zhou Kexin's phone: "Hey, Sister Zhou, are you on the fifth floor?" I have something to come up to you. ”

"Come on, I'm just done." Zhou Kexin said.

"Okay, I'll be right here."

Ye Haolong followed Lin Xiangdong to the fifth floor.

The mobile phone market on the fifth floor is obviously more popular than the computer market, and you can see the colorful display cases with all kinds of mobile phones.

Although in Ye Haolong's opinion, these mobile phones are old and not worth it. But in 2012, they were still in high demand.

Now that it is summer vacation, you can see that a large number of students are buying mobile phones, and business seems to be particularly hot.

Zhou Kexin's company showcase is in the center of the fifth floor.

Lin Xiangdong and Zhou Kexin have known each other for a long time, and his job in Jiahe Company was introduced by Zhou Kexin.

Therefore, the relationship between the two is very good, and Zhou Kexin, as the eldest sister, takes great care of Lin Xiangdong. In the past few years, many of the problems Lin Xiangdong has encountered have been helped by Zhou Kexin, so in the business field, Zhou Kexin can be regarded as half of his teacher.

The "Kexin Digital" founded by Zhou Kexin is engaged in mobile phones and peripheral industries, acting as an agent for several domestic mobile phone brands, and also distributing various mobile phone cases, power banks and other products.

Her business is very large, the scale is about the same as Jiahe Computer, and it is a good company in the mobile phone market on the fifth floor.

Ye Haolong saw from a distance the orange and yellow display case of the high-end atmosphere in the center, and there was a woman standing one meter seven tall. She is about thirty years old, with long shoulder-hanging hair, melon seed face, and big eyes full of brilliance, which gives people the impression of being smart and capable at first glance.

This is Zhou Kexin.

"Xiaodong, how is business lately?"

"It's not bad, it's a little fight, you can't compare with Sister Zhou."

"Hey, I'm going to die. The three newly recruited shopping guides, two of them left in half a month, two thousand five wages plus a commission, which can't keep people, I'm really angry. Zhou Kexin seemed to be a little unhappy.

"The newcomers are very impetuous this year, which is also a helpless thing, and our boss also has a headache." Lin Xiangdong said, "Sister Zhou, this is my cousin Ye Haolong, I came with him this time because I want to ask you something." ”

Zhou Kexin glanced at Ye Haolong, smiled slightly, and nodded: "To put it so politely, just say something." ”

Lin Xiangdong said: "Sister Zhou, my cousin wants to do e-commerce, and he is considering the mobile phone peripheral industry as a main direction, but I am not sure about this industry, you are an expert in this area, I want to listen to your opinion." ”

"It is indeed a feasible direction to do the mobile phone peripheral industry, and I am also considering transforming into e-commerce, but you both also know that at present, the quality and price of such products are low, and the profit margin itself is very small. When it comes to online sales, you also need to consider the cost of customer service labor, packaging and delivery, logistics and express delivery, as well as the operation and management of online stores. Zhou Kexin said, "In general, this kind of industry in the field of e-commerce, I am afraid that it is only suitable for wholesale-based B2B, and C2C focusing on retail can only make some pocket money." ”

is worthy of being an expert in business for many years, Zhou Kexin's words hit the nail on the head and pointed out the shortcomings of this industry.

Small profits and quick sales are indeed a way to start, but more sales means a lot of labor costs, not to mention, warehouse management and manual packaging and delivery, it takes a lot of labor.

In these days, labor is very expensive, and if you hire one or two people to work, then after paying your salary, the profit of the online store may fall directly to negative territory.

And now the staff management is also very difficult, many employees change jobs like a marquee, if the company does not have a long-term incentive mechanism, it is difficult to retain people, which invisibly increases the cost of recruitment again.

But if you carry it alone, the workload may be more tiring than moving bricks on the construction site.

This is the reason why Zhou Kexin is reluctant to transform into e-commerce, in general, it is a sentence: it is better to make money from physical retail.

Of course, this is based on Zhou Kexin's position, for example, a tyrant with tens of millions of dollars is unwilling to bend down to pick up ten yuan on the ground, but a working dog with a monthly salary of two thousand will definitely be.

"Sister Zhou, there are indeed drawbacks to doing C2C, with a large workload and low profits. However, we can use mathematical models to measure that when the price rises, the sales volume will decline, and the profit is a parabola, as long as the apex of this parabola can be found, it can not only ensure a reasonable profit, but also reduce the sales volume, so as to reduce the workload. Ye Haolong expressed his opinion.

Zhou Kexin nodded thoughtfully, and said: "Your thinking is very reasonable, but the way to achieve it is not easy, after all, we have not mastered the big number jù in this regard." ”

"Yes, this kind of large number jù is only in the center of the number jù of Baibao.com, how can ordinary people see it." Lin Xiangdong said, "And it takes people with extremely high mathematical talents to effectively mine these numbers and make reasonable analysis, which is not something we can do." ”

"Yes, what we can do is to rely on experience, to put it bluntly, we are actually blind. The market is changing, it is impossible to always win, once you lose, it may take a year and a half to slow down. Zhou Kexin said.

"That's right, fortunately, I'm starting from scratch now, the boat is small and easy to turn around, and I can turn around immediately after trial and error, and the loss will not be too big. As long as you find an entry point in the continuous exploration, it is enough to open up a new world. Ye Haolong said.

"Well, Xiaolong, I see that you are a very thoughtful person, with my heart back then, maybe I am getting old, and my mentality has begun to become greedy for comfort. Hey, when you two say this, I really have the urge to test the waters of e-commerce. Zhou Kexin said, "But since you have this idea, it can be regarded as a front stop for me." In this way, what source you need, as long as I can provide it here, I will fully support it! ”

"Haha, with Sister Zhou's words, Xiaolong, it is a lot easier for you to start a business, our Sister Zhou is the eldest sister in this industry." Lin Xiangdong waited for an opportunity to put on a high hat for Zhou Kexin, of course, the purpose was to hope that she could support Ye Haolong more.

Overall, Lin Xiangdong is still very confident in his cousin.

"Then the little brother will thank Sister Zhou first." Ye Haolong said.

"You're welcome, doing business is about making progress together. Xiaolong, I can give you a credit limit of 30,000 yuan, you can take the goods as you like, and then give me the payment after selling. But there are two small requirements, one is that the bill must be settled at the end of the year, and if it can't be sold, it can be refunded to me. The second is that I want you to share the transaction number with me. Zhou Kexin said.

Zhou Kexin's conditions can be regarded as very generous, the first one is a matter of course, as the saying goes, "arrears are not more than the New Year", before the Spring Festival, all arrears must be settled, which is the rule of business.

The second is not a big deal, sharing the number of transactions, which will help Zhou Kexin adjust the purchase strategy and grasp the market trend more accurately, so that Ye Haolong can obtain a better supply of goods, which is a win-win situation.

"Good! Sister Zhou, I decided so happily! Ye Haolong snapped his fingers.

Subsequently, the three of them visited Kexin Digital's warehouse together, and Zhou Kexin also provided electronic packages of goods.

"I'll send a few jù packets to your e-mail, you can pick them up slowly when you go back, and I can get all the goods on it." Zhou Kexin said, "After you go back, think about your positioning, and choose the right goods with your positioning." ”

"Well, thank you Sister Zhou for your advice. Without further ado, I've got to hurry up and go to my shop. Ye Haolong, who was in a hurry, just did what he said, immediately said goodbye to Zhou Kexin, and did not stay at his cousin's place for long, and trotted away from Taihe Digital City.

Opening a store is imminent, and at this point, he must turn to a super tech nerd.