Chapter 233: Entering the Forbidden Area of E-commerce

At the time of the official opening of Shenlong.com, the headquarters of Lemai.com, Fei Qinghua, the CEO of Yitong.com, Yuan Dashan of Huahua Mall, and Luo Youcai, who was the east, gathered to negotiate for the in-depth cooperation of the three websites. Pen | fun | pavilion www. biquge。 info

"This time, we plan to sell all the shares in our hands, or more than 51% of the controlling shares, I don't know how Mr. Fei thinks about this matter?" Yuan Dashan was in a worrying situation at the moment, and he had no confidence, so he glanced at Fei Qinghua, who was smoking a cigarette, with small eyes, and asked with a smile.

"Mr. Yuan, we do have the meaning of expanding the scale of the platform, and we have been living in the field of digital home appliances for a long time, and the growth has been weak. It's just that when it comes to all categories, there is still a lack of confidence, after all, this is a field where giants like Baibao.com and Lemai.com are in charge, and we don't dare to enter it easily. Fei Qinghua put down his pipe and looked at Luo Youcai, wanting to hear what he meant.

This old Fei actually hopes to acquire Huahua Mall, after all, the current Huahua Mall has declined, and Lao Yuan is eager to get rid of it, maybe he can buy it at the price of cabbage, so that he can immediately integrate with Yitong.com, saving himself the energy of expanding his territory.

Clothing and digital home appliances are two traditional categories in the field of e-commerce transactions, as long as these two categories are integrated, it can definitely produce a 1+1>2 effect, and the scale of Yitong can be at least doubled.

At that time, if you eat a few more small categories and enrich the variety of goods, Yitong will be able to take advantage of the situation to transform into a large-scale e-commerce platform of all categories, and become a giant company like Baibao.com and Lemai.com, and even be on an equal footing with pseudo-giants like Pinju.com as soon as you enter the market.

Of course, the whole category has always been a forbidden area for e-commerce platform websites, not all cats and dogs can enter, because entering this field exposes the ambition of competing for the world, as if directly announcing that he wants to be the emperor, how can he not arouse the vigilance of all competitors.

There are many e-commerce platforms in the industry that rush into this field without knowing the height of the sky, and the result is naturally that they are beaten by the giants and have been out of breath so far.

The reason why pseudo-giants like Pinju.com can still occupy a place in the whole category model is also with the tacit approval of Baibao.com and Lemai.com. Otherwise, Pinju.com would not be able to survive comfortably, and the fox pretended to be a giant.

So this time, Lao Fei also wanted to see what Lao Luo meant, whether he acquiesced to Yitong.com to enter the highest forbidden area of this e-commerce platform and develop in the direction of all categories.

Luo Youcai smiled and said: "Old Fei, you can rest assured, since we want to reach a long-term cooperation with Yitong.com, of course, we support your acquisition of Huahua Mall, the best plan is to acquire 85% of the current shares of Huahua Mall as a whole, and transform to a full-category platform as soon as possible." ”

In the current era of Baibao.com's unique world, even the second-ranked Lemai.com is also feeling a lot of pressure, if you can introduce a full-category e-commerce platform that has a cooperative relationship with you, and join hands to capture the territory of Baibao.com, the pressure on your shoulders can be easy and not small.

In fact, Luo Youcai has long been thinking about the strategy of expanding market share, and his previous plan was to unite with Pinjuwang to jointly fight against the powerful Baibaowang, but Pinjuwang seems to be not very interested, and only stays in his own one-third of an acre of land as the emperor of the soil, and has no ambition to compete in the world.

Therefore, Lao Luo also hopes that one or two new full-category websites will appear, especially the full-category websites with which they have a cooperative relationship, so that everyone can bind each other and fight against Baibao.com together.

In the process of joint resistance to the enemy, fishing in troubled waters is naturally Lao Luo's strength, and when the time comes, let the partner rush to the front to block the bullet, and he can take the opportunity to expand the market share, which is definitely a good move.

Of course, the partner who can help him block bullets must also be large, at least the same size as Pinju.com, so he took a fancy to Lao Fei's Yitong.com.

It was at this time that Lao Yuan of Huahua Mall made a big mess and planned to sell the website as a whole and cash out, which was not only an opportunity for Lao Fei, but also an opportunity for Lao Luo.

Fei Qinghua saw that Luo Youcai was very supportive of his transformation plan, and he also had a score in his heart, and his intention to acquire Huahua Mall was even firmer: "Since Mr. Luo said so, there is nothing to worry about, Yitong is willing to acquire 85% of the shares of Huahua Mall, but the price is ......."

What Lao Yuan wanted was Fei Qinghua's words, and immediately took over: "The price is naturally negotiable, as long as you pay in cash at one time, I can give a 20% discount, in this way, with the current valuation of Huahua Mall, it is about 1.6 billion." ”

"1.6 billion?" Fei Qinghua frowned, he knew that Lao Yuan's price was already very reasonable, it was an absolute conscience price, but now Lao Yuan was eager to get rid of it, of course, he had to slaughter it fiercely, "1.6 billion cash is difficult to do, Mr. Yuan, if I can reduce another 100 million, I can grit my teeth and hold it up." ”

Lao Yuan's face was a little ugly, his offer was actually very low, and there was almost no room for counteroffer.

But Fei Qinghua's old smoking gun bargained for 100 million with one mouth, which is too dark, and he is definitely suspected of taking advantage of people's danger. But at the moment, there is really no other way, except for Yitong.com, there is no suitable receiver at all. If you get rid of it one day later, maybe the valuation of Huahua Mall will be reduced again, and your loss will be even greater, so Lao Yuan gritted his teeth and stomped his feet: "Okay, it's 1.5 billion!" ”

"Refreshing!" Fei Qinghua smiled with satisfaction.

Luo Youcai's eyes flashed on the side, thinking that this old fee is really dark enough, 85% of Lao Yuan's shares are only worth 1.5 billion, so 15% of the shares in his hands are not worth a few dollars. It's a pity that a good flower mall is so completely crippled. This time, Ye Haolong and they also played too hard, and they naturally had nothing to say to retaliate against Lao Yuan, but let Lemai.com also suffer, which is not good.

And at present, Ye Haolong's full-category website "Shenlong.com" will also be opened soon, you must know that it is the default forbidden area in the industry to get involved in all categories, and such a big thing will not be reported to Lemai.com in advance, obviously not taking his Lao Luo in his eyes, and he was bold in his efforts to build a payment platform, but he didn't expect to make Dragon Pay prosperous, becoming the second e-commerce website in China to have a payment platform, which made Lemai.com lose face.

Thinking of this, Lao Luo suddenly felt very angry, and thought that he had to find an opportunity to treat this hairy boy well. (To be continued.) )