According to the cooperation plan signed with CCTV, five days after "A Bite of China" became popular, the first episode landed on Yijia Video,

A lot of domestic video websites have been established in 05 years, some of which focus on purchased dramas, and some of which mainly promote users to take selfies and act in themselves, taking the road of entertainment. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoYijia Video has taken a combination of self-made and outsourced copyrights since the first day of its launch, and has purchased a large number of movies and played episodes.

The first episode of China on the tip of the tongue was launched on Yijia Video, and a new feature was specially opened on the website - barrage.

This is a very new feature, and there is a dialog box below the video to comment on the post. Users can watch the video and speak at the same time to discuss. The most difficult problems to solve on the Internet are social problems and loneliness.

Watching a video alone, it is inevitable that there will be a feeling of loneliness and loneliness, but the barrage function solves this problem well. In the future, you will feel that what others say is exactly what you want, and it may be diametrically opposed to your opinion, which is not important, the most important thing is the process of communication between users and users.

Of course, the barrage is free to choose, and those who don't like it can also close it.

This is a feature that video sites have tried for the first time, and it is only tried on the hottest tongues. However, the effect is still very good, and the number of broadcasts on the first day of launch is as high as 10 million! This is a number that many TV series can't reach in full episodes.

Many young people don't like to watch TV, and as an exclusive premiere online video website, Yijia Network is naturally able to win a super high number of views.

As a trial barrage, it has also been well received by many young people, and after the mechanism of blocking keywords and the conditions of the real-name system of barrage users have been stricted, the barrage function has begun to be applied to all videos.

The new slogan of Yijia Video is - watch dramas, you are not alone!

……

Before the celebration of the New Year, the entire Yijia Group has begun to operate normally, and the strategic measures established a few years ago have also begun to be implemented.

After three rounds of updates, Happy Farm has launched paid items.

A gift package including a luxury kennel, a country house, and five packs of fertilizer is only 1 cent?

What the hell is this?

Many people couldn't help but be stunned when they saw the push messages hanging out from Happy Farm.

After reading it carefully, I realized that as long as you pay a penny with a Yijia wallet bound to a bank card, you can get this gift package.

Third-party payment is the entrance to e-commerce, as an e-commerce giant, Yuntao.com has Alipay, and Penguin, which focuses on instant messaging, also has its own Tenpay, which is used to pay for various members and game props.

Yijia Group has cooperated with a number of banks to enter the field of online payment through Happy Farm, and it can be expected that the war in the field of third-party payment will soon ignite.

After opening the paid items, Happy Farm launched a more complex game framework and added the ranch function, which is equivalent to killing the penguins' Happy Ranch. The most important thing is the transaction function, not only with the platform, but also with the future of the warehouse in the warehouse, crops and poultry can also be sold to friends.

Originally, wheat may only be sold for a few hundred gold coins, but after being processed into cakes at home and eggs, it can be sold for thousands of gold coins.

The virtual trading model increases the playability of the game and minimizes the impact of paid items.

Many games are ruined on paid items, and a large number of RMB players will reduce the playability of the game and lose a large number of non-paying players. After losing a large number of low-level players, paying players lose interest.

Happy Farm strives to balance paying and non-paying players, so that while paying players get pleasure, non-paying players can catch up with the speed of spending money to level up with time and good planning.

"Within an hour of going live, there were already nearly three million users who had successfully paid for it." Xue Ruqian said very excitedly.

The most difficult part of third-party payment is the first purchase, after all, it needs to be bound and verified before consumption, and after that, the payment of the same user will become much simpler.

More than 3 million game users paid 1 cent with Yijia Wallet, which means that the wallet has more than 3 million users within an hour of going live.

Happy Farm is just a very simple social game, and even if it is constantly renewed, its lifespan is very limited. This is not a subjective issue, but is determined by the inherent nature of social games.

Since it is destined to decline, it is better to pave the way for other products while it is still at its peak. Use the hundreds of millions of users of Happy Farm to open up a living space for Yijia wallet.

Yijia Group is unique, and the first one to open is also its own game project, and other third-party payment platforms can only watch, and none of the cards in the hand are suitable for restraining Yijia wallet.

For a third-party platform, as long as it has enough payment users, it can attract enough merchants and payment platforms to use.

Alipay is mainly provided for their own cloud Tao websites, so for many e-commerce websites, supporting Alipay is equivalent to supporting opponents. The same is true of Tenpay, so many games of Penguin support Tenpay, if the game company wants to only use the Tenpay network payment channel, it must pay a certain fee to the platform, which indirectly strengthens the penguin.

The strong entry of Yijia Wallet has made many companies that cannot afford to develop their own payment platforms see new options.

Happy Farm's penny gift package was launched for 12 hours, and a total of 30 million copies were sold. It's just a matter of modifying a few data, and Yijia Network doesn't think about making money, and draining Yijia wallet is its biggest purpose. It can be regarded as an unintentional willow insertion, and the sales of more than 30 million copies directly brought more than 300,000 profits.

In addition, some small fertilizers priced at up to 1 yuan, medium fertilizers of 2 yuan, large fertilizers of 3 yuan, luxury kennels of 999 yuan, and luxury villas of 1999 yuan are also sold very impressively, with a cumulative revenue of 10 million.

Originally, the R&D expenses of Happy Farm were not high, but on the first day of the launch of paid props, the cost was earned, and the strong profitability made the game industry look at it.

What's even more exciting is the Yijia wallet, which has more than 30 million users, and many game companies and e-commerce platforms have found ways to discuss cooperation on borrowing platforms.

These more than 30 million users are high-quality users who are willing to spend money, and the number is growing. For game companies and e-commerce websites, it is a very valuable traffic and user. (To be continued.) )