ps: I really went back to watch the first two seasons of the tip of the tongue, and I was really hungry. The first season of the pen %fun %Pavilion www.biquge.info is a classic!

The first episode of "A Bite of China" - The Gift of Nature has not yet been broadcast, and the Internet is full of related discussions. In particular, the food pictures released in advance on the official Weibo of the tip of the tongue made countless netizens drool and retweet comments and likes.

Within an hour, the number of retweets on Weibo was as high as more than 3 million, and the cumulative number of reads exceeded 100 million, which is the highest number of reads since the emergence of Weibo.

As long as you are not blind, you know very well that the tip of your tongue is on fire, but there is no general feeling of how hot it is.

Early the next morning, a third party announced the ratings for the night of the fifth day of the Lunar New Year. CCTV unsurprisingly became the number one. Especially after the news broadcast, the ratings of "Tip of the Tongue" when it was broadcast are almost in time for the Spring Festival Gala.

With the rise of various local TV stations, CCTV is facing very great competitive pressure. In addition to the traditional news broadcast, the Spring Festival Gala, which is full of clear meanings, is actually far behind CCTV in TV dramas, variety shows, and even talk shows.

The most obvious manifestation is in the advertising price and ratings, especially in the south, the ratings of CCTV, which is full of northern flavor, continue to decline. But the broadcast of "Tip of the Tongue" shocked CCTV, almost a frenzy of national viewing, and the next few local satellite TV stations added up, not as high as CCTV last night.

Traditionally, after the Spring Festival Gala, CCTV's ratings will fall into a small trough, and local satellite TV will take the opportunity to launch a variety of programs to celebrate the New Year and seize the ratings. But the transfer of the tip of the tongue made CCTV return strongly, and the mountains were small at a glance.

With the success of the first day, CCTV invested a lot of resources in publicity, and the story of the staple food in the second episode of the tip of the tongue was broadcast on the sixth day of the Lunar New Year.

Every year during the Spring Festival Gala, the host always thinks that audiences all over the country eat dumplings, which makes many people uncomfortable. The country is very large, even if it is just whether the soy milk is salty or sweet, it can be divided into two factions. However, with its super strength of inclusiveness, the tip of the tongue depicts the cuisine of various places very objectively.

The tip of the tongue does not shy away from the differences between different places, the northerners like to eat pasta, while the southerners do not live without rice, one is dry farming in the Yellow River basin, which is dominated by millet and wheat, and the other is rice farming in the Yangtze River basin. Jiaxing, located in the Taihu Lake Basin, is in the oldest rice culture area in China, and for a long time, Jiaxing was known as the granary of the world. However, the people of Jiaxing, who are known for their exquisite and delicate lifestyle in the south of the Yangtze River, started their day with a hot meat dumpling.

If there may still be novelty in the super high ratings of the first episode, then the continued high ratings of the second episode have made industry insiders very sure that "A Bite of China" has succeeded.

For CCTV, the tip of the tongue in the first season brought them not only ratings, but also changes in thinking. Shangxing Satellite TV in various places began to separate live broadcasts very early, and with commercial operations, they can afford to buy hit TV series. The CCTV system is relatively rigid, and it has also tried to separate live broadcasts, but the companies that provide TV drama production and variety show production are essentially separated from CCTV, and the operation model is in the same vein, and there has been no major change.

Yijia Entertainment's first production of "The Voice" allowed Tomato Satellite TV to get a huge amount of advertising money. The tip of the tongue even made CCTV have a popular program during the Chinese New Year, which maintained super high ratings for at least a week, which is equivalent to a month's revenue in the same period for a few days.

CCTV is already discussing within the company to make Yijia Entertainment one of the first batch of cooperative companies. Not to mention anything else, from the perspective of economic interests, Yijia Entertainment is the first choice.

In addition to the economic effect, the broadcast of the tip of the tongue also brings a very strong social effect.

A well-known scholar from Beijing University published an article in the newspaper, revealing the reason for the success of the tip of the tongue: the reason why the film on the tip of the tongue is so popular is that its selection of materials has a high degree of popularity, the so-called "food color, sexuality", people regardless of class, nationality, and age are inseparable from food, so it can gain wide recognition and have a wide audience base. Secondly, it runs through the humanistic feelings throughout the text.

China Morning Post gave a column comment: "A Bite of China" can attract attention because of its investment and production level, and the most important aspect is that it is not a documentary that only tells about food, it uses food as a medium, and finds things related to this medium through this ordinary medium that can make the public enthusiastically discuss. For example, traditional values, interpersonal relationships, living conditions and even philosophical thinking can all be expressed through such a film.

More is the discussion still on the web:

"The tip of the tongue is a national strategy for foodies, if there is a great god to sort out the time node, you can eat from the first day of the new year to the end of the year!"

"This film is made with respect for food, and it is full of sincerity."

"It is strongly recommended that CCTV broadcast at a different time, every day after dinner in the evening, and I am hungry after watching it. If it goes on like this, this winter vacation is going to be a rhythm of ten pounds of weight! ”

"Poisoning in the middle of the night is inhumane!"

"The tip of the tongue foodie strategy has been made, everyone, look at my Weibo at the top!"

“……”

“……”

In addition to the programs that are broadcast on time every day, the official Chinese Weibo will also update the stories during the filming every day, especially some popular dishes made by many people.

In just three days, the number of fans on Weibo has exceeded 5 million, which is equivalent to the number of fans of first-line stars. Each Weibo can get tens of millions of readers, and its influence is quite large.

The first season of China has seven episodes, and one episode is broadcast on CCTV every day, at least for seven days, there is no chance that local satellite TV will have a chance to exceed CCTV's ratings.

Yijia Entertainment took the opportunity to release the news that the second season was being edited and the advanced version of the world on the tip of the tongue was being filmed, and satellite TV from all over the country saw the opportunity and rushed to the magic capital to discuss the purchase and even the sharing with Yijia Entertainment.

CCTV didn't want to give up the tip of the tongue in the second season, and immediately asked Chen Xin, the director of the advertising department who was familiar with Du Jiayi, to rush to the magic capital, hoping to get the follow-up show before anyone else.

Su Zhiwei got Du Jiayi's suggestion, so he naturally talked slowly, after all, the tip of the tongue in the first season has not yet been released, and the influence has not yet reached the maximum. Especially CCTV, there is no hurry, it is better to let Su Zhiwei contact a few more, and it is better to mention a few more conditions for cooperation. (To be continued.) )