Chapter 54: The eldest sister who is catching up

These days, the news of Baibao Group's stake in Shengtang Technology is like a thunderbolt on the ground, exploding in the sky above Beiqiao Village.

Now Tang Liya has become a popular figure in Beiqiao Village, and with the super tree of Baibao Group, the company's value has immediately risen, and its popularity has increased day by day. There are even predictions that this company will become a large-scale high-tech enterprise with a scale of 3 billion yuan within three years.

After the readjustment, Tang Liya accounted for 51%, Tang Wanchuan accounted for 5%, Ye Haolong, Zhang Qingqing, Yang Zhengyan accounted for 8%, and Baibao Group accounted for 20%.

Zhang Qingqing and Yang Zhengyan made a big profit because of this, and each of them got 400,000 yuan. The remaining 3.2 million will all belong to Tang Liya.

It only took a few months for this little girl to earn money that she could earn by working for half a lifetime, which really made Ye Haolong embarrassed.

This is the strength of Xueba, with technology in hand, it is really extraordinary. As an ordinary person, he only has the right to watch.

However, Ye Haolong did not sell the shares of Shengtang Technology, he is not as urgent as Zhang Qingqing and Yang Zhengyan, and he is also very optimistic about the prospects of Shengtang Technology.

At the same time, many financial media from the city, the province and the Yangtze River Delta region have reported to Shengtang Technology, and under the spotlight, Tang Liya, the beautiful CEO, has become the darling of major media for a while.

One after another reports about the entrepreneurial stories of beautiful students have come one after another, making the popularity of Shengtang Technology out of Beiqiao Village, and even a little famous in Xianhu City and even the Yangtze River Delta region.

The growth of fame has also brought about the popularity of the company's orders, and the upper limit of orders for ten units per day is in short supply at all, and a large number of local tyrant shopkeepers have even begun to buy at a higher price, and the price of a single machine has been speculated to 30,000 yuan.

Therefore, during this period of time, the expansion of production capacity has become a top priority for Shinetech Technology.

In comparison, whether it is Wanji Toys, Tiangong Manufacturing or Ye Haolong's cute online store, they all seem to be cold and disappear under the bright light of Shengtang Technology.

Although everyone's life is getting more and more moist, under the light of Shengtang Technology, they always feel dwarfed and a little unable to raise their heads.

Among them, the most anxious is Zhou Kexin, she is the eldest sister among the crowd and a veteran in the shopping mall, but now compared with Tang Liya, her status has suddenly been reduced to a little sister serving tea, which makes her not anxious.

Since she brought her parents from her hometown in Huizhou, with the improvement of living conditions, her father's illness has basically been in a stable state, which has also allowed her to invest more money in her career.

Zhou Kexin realized that it was time to make a career.

The factory must be innovated, the current production method is not fundamentally different from more than ten years ago, has not kept up with the development of the times, must introduce a new manufacturing process and sales mechanism, improve the technical content.

And one of the most important links is the sales field.

The use of the all-e-commerce model for sales can save a lot of costs, which Zhou Kexin has already discovered, but e-commerce still has a soft underbelly, that is, its stability, to ensure a large number of online orders, there is a lot of homework that needs to be done.

Ma Tianming and Lin Xiangdong, the two big babies, are obviously useless, and the only one who can negotiate now is Ye Haolong.

In the office of the director of Tiangong Manufacturing, Zhou Kexin looked at the financial statements for October and said: "Last month, the total output of the factory's mobile phone cases was 180,000, and the sales volume was 120,000, the gross profit of each was 2.5 yuan, the total gross profit was 300,000, and the net profit was 220,000 ...... after deducting the company's operating costs."

In fact, the company's operation is very good, more than twice as good as the early days of Shengtang Technology.

"At present, it seems that the production capacity of the factory still has a lot of potential to be tapped, and if it is produced at full capacity, it is estimated that the monthly output can exceed 250,000." Ye Haolong looked at the company's reports page by page, "Sister Zhou, the current shortcoming is my e-commerce platform, the contribution of small retail stores to sales is not large, only accounting for about 10% of the total, and 90% of sales have been transferred to wholesale stores." ”

During this period of time, Ye Hao Long Tong guò has expanded its B2B wholesale store, which has greatly increased sales. The sales volume of each order in wholesale stores is often above two or three hundred, and sometimes it can even reach one thousand.

With the continuous improvement of the reputation of the wholesale store, it has attracted a group of long-term partners. These customers come from all over the country, mainly in large and medium-sized cities on the east coast.

According to the number of transactions in the online store, Ye Haolong has compiled a list of key customers and maintained a stable cooperative relationship with them.

Although the sales volume of wholesale stores is very large, the profits are very low, and the average net profit of each product is about five to eight cents, which is far less than the profit of five or six yuan for small retail stores.

Despite this, due to the fact that it undertook nearly half of the sales volume of Tiangong Manufacturing, the profit of Ye Haolong's online store is also considerable, and there has been a net profit of 48,000 in the whole of October.

"In fact, the sales of the factory are already very good, and it will definitely make two or three million in a year. However, compared with Shengtang Technology, it is too far behind, with the current sales form, their company's monthly profit can reach 800,000, and we only have a quarter of it. Zhou Kexin said, "Xiaolong, is there a way to increase the sales scale of your online store by one to two times?" ”

"If our strategy is to focus on volume, it will be very difficult to rely on small retail stores." Ye Haolong said, "At present, it seems that the only way to do it is to continue to expand the wholesale store." ”

From the perspective of overall profit, although retail stores only account for 10% of sales, the profit amount is the same as that of wholesale stores, and the number of customers of retail stores is more accurate, which is conducive to analyzing buyers' consumption psychology and style orientation, and is better than wholesale stores in terms of strategic value.

However, as a shareholder of Tiangong Manufacturing, it is necessary to increase the sales of the factory as the top priority, and in this sense, the retail store is a bit redundant.

"Yes, Xiaolong, let's make a big wholesale store first and invest more resources in this area! Next, I will do the maintenance work of large customers for you, and further tap the potential of customer resources. Zhou Kexin said, "The goal in November is to double the sales volume of the factory and make the net profit reach 400,000!" ”

Tiangong Manufacturing is not a high-tech enterprise like Shengtang Technology, it belongs to the low-end manufacturing industry, and it must win by quantity.

As long as the sales volume increases, the operating costs of the factory can be continuously reduced, forming a scale advantage.

However, Zhou Kexin's strategy is to focus on e-commerce sales, do not establish dealer channels, and save the commission of layers of dealers, so that the products have more price advantages.

But this strategy requires Ye Haolong's full cooperation to raise the sales of online stores to a higher level.

The goal of net profit of 400,000 yuan made Ye Haolong also feel numb in his scalp, relying on the original customers obviously have limited potential, and he can only continue to tap new customer resources.

After discussion, the two decided to reduce the price of the wholesale store by another 15% to attract more large customers. As long as we get enough customers and establish long-term cooperative relationships, the sales of the factory can be greatly increased.

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