Chapter 12 Narrative Background and Credit Endorsement
Due to Fang Ruoman's busy work, he and Lin Xiangdong have actually only met once, and the rest of the time the two are chatting with penguins online, which is still relatively strange in nature, and it has not yet reached the point of determining the relationship.
Now if Comrade Mom introduces Lin Xiangdong, it is difficult to ensure that this sullen brother who has no discipline will move his mind.
"Damn, this potato will not come sooner or later, if it is half a month late, the overall situation will be decided." Ye Haolong couldn't stop the mighty comrade mother, otherwise it would be another batch, so he had to let her go.
But it is necessary to stabilize Lin Xiangdong and prevent him from meeting Ma Xiaoling, which must make Fang Ruoman have a good impression of Lin Xiangdong, and let Lin Xiangdong accurately feel Fang Ruoman's affection......
This reasoning made Ye Haolong himself dizzy.
This can't be discussed with anyone, who would believe that Ye Haolong knew the ending of his cousin's imprisonment in the future.
Now, even Ye Haolong, who has a lot of tricks on weekdays, is worried.
Ye Haolong thought that for the sake of safety, he still hurriedly called Lin Xiangdong, and the result showed that the other party was on the phone.
Comrade Mom's hands are really fast enough, and I'm already on the phone with my cousin!
After waiting for five minutes, my cousin called back: "Hey, Longlong, my aunt just called me." ”
"Did my mom introduce you to someone?" Ye Haolong knew that the situation was not good.
"Yes, it's Ma Xiaoling from the neighboring village, I remember when I was a child, we also caught tadpoles together, it is said that she now works at Zhongle Travel Agency on Nanshan Road, which is quite close to Taihe Digital City." Lin Xiangdong said.
"I said big cousin, Fang Ruoman, who I introduced to you, is a very good person, with a high education, a good job, and a beautiful person, don't worry about other girls, I promise to help you chase Fang Ruoman." Faced with such a situation, Ye Haolong had to spend more effort and gave Lin Xiangdong a package ticket.
"I said the same thing to my aunt, I said that you have introduced me to a nice girl, and the others will not meet for the time being." Lin Xiangdong said, "But my aunt is anxious, and she has already told Ma Xiaoling my mobile phone number, if she wants to ask me, I will always meet me out of politeness, not to mention that Fang Ruoman's side has not yet been scored." ”
Okay, you're a cousin who doesn't have a discipline, and you're really going to start sulking!
"Uh...... Well, when the time comes, if she asks you out, I'll accompany you. Sister Pony in the neighboring village, I haven't seen me for more than ten years. Ye Haolong had no choice but to stay behind first, and then wait for the opportunity to move.
"No problem."
After talking to Lin Xiangdong on the phone, Ye Haolong was so irritable.
Ma Xiaoling's little girl is particularly difficult to deal with, even if she has a bad stomach, there are no effective tricks to cure her, let alone this shy big cousin.
"Headache, headache!" Ye Haolong grabbed the hair on his head that grew wildly like a bird's nest, and didn't think about it anymore, continued to pick up the camera, and began to take pictures of the new goods......
At seven o'clock in the evening, Dimei KTV.
"Two tigers, two tigers, in love, in love...... Both are male, both are male, true perverted, really perverted......"
Tang Liya came to the box early and roared the emotional version of "Two Tigers" alone.
"Meat and meat children's shoes, everyone is so high." Ye Haolong pushed the door in, and when he saw Tang Liya who was yelling, he couldn't help but laugh dumbly.
"To vent negative energy, you have to be so energetic, wahaha." Tang Liya put down the microphone and continued to order.
This little girl was really miserable by her boss, a dignified big girl, and she was forced into a female man full of negative energy.
It didn't take long for Lin Xiangdong and Fang Ruoman to come.
"Hello, Sister Xiaofang is good." Ye Haolong immediately greeted Fang Ruoman.
Ye Haolong's trick has been tried and tested repeatedly, whether it is Zhou Kexin, who is in his early thirties, or Fang Ruoman, a senior sister who is two years older than him, they are all called comfortable and happy, and their favor has increased greatly.
"Haha, hello Xiaolong, I haven't seen you for a long time." Fang Ruoman also greeted Ye Haolong, "Listen to Tang Tang, are you opening an online store?" ”
"Yes, it's quite tiring to start your own business, Sister Xiaofang will give me more support." Ye Haolong said.
At this time, Tang Liya was singing vigorously: "Hey, who will sing Jay Chou's "Roof" with me?" ”
Tang Liya meant, of course, wanted Ye Haolong to sing with her, but Ye Haolong pointed at Lin Xiangdong: "Brother Dong, the little prince of love songs, accompany our sister Xueba to sing one." ”
"Okay." Lin Xiangdong also had the intention of expressing himself in front of Fang Ruoman, and immediately picked up the microphone, "Sister Xueba, when we meet for the first time, I would like to thank you for connecting the two of us." ”
"Haha, you're welcome." Although Tang Liya was slightly disappointed, she still sang "Roof" with Lin Xiangdong.
And here, Ye Haolong naturally struck while the iron was hot and began to ask Fang Ruoman for the skills of network promotion.
"To talk about promotion, first of all, I will introduce you to two concepts that I have created, called 'narrative background' and 'credit endorsement'." Fang Ruoman immediately had a sense of loftiness at the beginning.
"Narrative Context and Credit Endorsement?" Ye Haolong seemed to understand a little, but he couldn't say it.
"What is business? Business is to describe a story, as long as a story is told, all people believe it, and the three elements of people, money, and things come together, and business will be successful. Fang Ruoman said, "A hundred years ago, cars were not as reliable as horse-drawn carriages, but now, where can you still see horse-drawn carriages." In the course of history, automobiles have gradually been recognized by everyone, everyone has believed, people, money, and things have gathered, so the business of automobiles has emerged. ”
"Yes, it makes sense, and it's the same with e-commerce." Ye Haolong said, "More than ten years ago, who would shop on the Internet, after several years of development, Internet shopping has begun to seize the share of physical commerce, because everyone believes it." ”
Create a story, realize it step by step, and let the people around you slowly believe, and business will appear. According to Fang Ruoman, there is a "narrative background" first, and then a "credit endorsement" is formed, and business is formed.
The narrative background is like an engine, and the credit endorsement is gasoline. As long as an engine is built and gasoline is injected, the engine can be started and generate strong power to the outside world.
"So there are two ways to promote, the first is to depict the story, and the second is to build credit." Fang Ruoman said.
Ye Haolong nodded, feeling that what Fang Ruoman said was too reasonable.
The entrepreneurial experience post he posted on the forum two days ago, if you look at the promotion method, belongs to the first type, depicting the story.
The reason why this post is attractive is that Ye Haolong depicts a vivid and profound entrepreneurial story that has aroused everyone's interest. If he just posts some advertising links, even if he posts 10,000 posts, no one will care at all.
Building credit is the second way to promote, such as asking celebrities to endorse and advertise on CCTV.
Of course, this is a very money-burning way, and there are some rudimentary ways, such as inviting customers to talk about the experience, getting third-party certifications, and so on.
In a sense, the diploma in the student's hand is actually the embodiment of credit endorsement, and the diploma of high school is not as valuable as a college diploma, the essence of which is because the credit endorsement of high school is lower than that of college.
"The world is very complex, and how people can understand the world, choose the resources that suit them, and thus survive, there are only two ways: 'narrative background' and 'credit endorsement'." Fang Ruoman said, "When you carefully analyze people's behavior, the narrative background points to the level of meaning, representing interest and freedom, and credit endorsement points to the level of reality, representing safety and effectiveness. ”
Ye Haolong felt that Fang Ruoman's explanation was very profound, even though he had experienced three years of hard work in the business field, he was far from understanding this journey.
Sure enough, there are people outside the world, and there are heavens outside the sky, Fang Ruoman is really a master in the advertising industry! ――
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